Swadha Khandelwal’s Post

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MSc Management QMUL'24 || BTech Biomedical MU'23

During my postgraduate studies at Queen Mary University of London, I had the opportunity to develop and pitch a business idea as part of the Entrepreneurship module, guided by our lecturer Gloria Appiah. Together with my talented teammates, Parth Jain, Saksham Malhotra, Chaithanya Jhade, Dhruv Karumbaya, and Sameera Kakade, we came up with the concept of TASTY TINGLES—a meal prep brand aimed at providing authentic Indian cuisine to international students in London. Tasty Tingles was designed as a solution to a problem many Indian students face in London: the struggle to find convenient, home-cooked meals while managing busy academic schedules. Our venture offered a subscription-based tiffin service that delivered authentic Indian lunch and dinner options directly to students' dorms via eco-friendly e-bikes. We catered to dietary preferences, including vegetarian, vegan, and allergy-specific meals, ensuring everyone could enjoy a taste of home. The experience of building Tasty Tingles was incredibly enriching. We conducted market analysis, created a business model canvas, and developed marketing strategies using social media and partnerships with student unions. Through this process, I learned the importance of teamwork, collaboration, and understanding customer needs. Additionally, this project allowed me to dive into sustainability by integrating eco-friendly packaging and delivery methods and emphasizing ethically sourced ingredients. Our team’s diverse skill set—from marketing and operations to finance and brand management—was crucial in bringing this idea to life. It was a collaborative effort that required strategic thinking and effective problem-solving, especially as we tackled challenges like customer acquisition and market differentiation. Overall, this project gave me hands-on experience in entrepreneurship, from ideation to execution, and taught me valuable lessons about leadership, adaptability, and business innovation. I’m proud of what we achieved with Tasty Tingles; it was an unforgettable part of my academic journey. #QMUL #London #UK #MScManagement #Deloitte #L&T #Accenture #Infosys #KPMG #Blackrock #Tataconsultancy #JPMorgan #Mckinsey #Bostonconsultinggroup #UKVI #NHS #Philips #Johnson&Johnson #Reliance

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