Suzy Badaracco’s Post

Interesting insights on Gen Z. Walmart is the grocery leader by far – over half of Gen Z adults shop there frequently for groceries. Gen Z is more likely than the Gen Pop to regularly shop for groceries at dollar stores, Kroger, and Aldi. And they're nearly twice as likely to shop at Whole Foods. -Roughly 25% will shop at 3 or more stores, versus 14% of the Gen Pop. - Less likely than the average shopper to cut back on meat and prepared foods due to high prices, but they're more likely to scale back on fresh produce, beverages, and eggs/dairy. -Less likely to say they are buying store brands more than usual while grocery shopping.  -Nearly 1-in-2 Gen Z adults have used a grocery delivery service, outpacing the average. https://lnkd.in/gFbnPtqW

As we step into fall, grocery shoppers are becoming savvy strategists in managing their budgets. A recent survey from FMI- The Food Industry Association reveals that 83% of Americans feel empowered to control their spending by seeking deals and adjusting their shopping habits. With inflation cooling, the path to value is clearer. What are your thoughts about consumers finding ways to manage inflation when shopping at grocery stores? #foodmarketing #inflation #groceryshopping https://brnw.ch/21wMrEb

#LunchandLearn the latest results from a recent Progressive Grocer survey of consumers and their expenditures. 89% surveyed visit a traditional grocery chain at least once a week (and the figure jumps to 92% among consumers living in the western U.S.) and the average visit is $108. 🛒 Other key insights: -Inflation continues to have a big impact on shoppers’ behavior and has led them to buy less in the past year. Price is now their No. 1 factor in choosing where to shop, though product quality, finding items in stock and other attributes are still important. -The traditional grocery store is still the primary place where people regularly purchase groceries, but alternative formats – including online shopping – continue to gain steam. A little more than half admit that they shop at 3 stores regularly. -Prepared food is a growth opportunity for retailers, and younger consumers in particular are interested in convenient meals and trying new things (but price still comes into play). -Most shoppers now self-identify as “health-conscious,” and some are willing to switch stores over sustainability issues. See the findings: https://bit.ly/3PKSmJM #NewMarkMerrill #Grocery #Business

As shoppers face increased prices in all areas, many are making changes to their purchasing behavior. A recent survey shows that consumers are becoming more conscious of their spending by opting for mainstream brands, cooking at home, and looking for promotions and discounts. Take this opportunity to re-evaluate your store's offerings to better align with your customers' shopping habits and cost-saving strategies.

Americans are getting pickier about how and where they spend their money — and that’s impacting grocery sales. Looking at the chart with data from the Bureau of Economic Analysis, you can see that there have been four distinct periods of spending over the last 5+ years: — Prior to February 2020: Slow, steady growth — March–October 2020: A dramatic sales surge as households stocked up for quarantine, then elevated but declining sales — November 2020–November 2022: Fast, steady, sustained growth — December 2022–Now: Stagnant sales Monthly grocery revenue in 2023 ended about the same way it started. But just because shoppers spent about the same amount year-over-year doesn’t mean they’re behaving the same way. In fact, Upside’s recent research and analysis point to consumers changing their behavior to pursue more cost-effective alternatives. Visit the Upside blog to learn more about what that looks like and how grocery retailers can regain lost shopping trips: https://bit.ly/3vqzDvS #grocery #foodretail #loyalty

Frugal Families - For the year ending February 2024, consumers purchased groceries at an average of 20.7 different retailers, up 23% from the year ending February 2020. Compared to last year, grocery shoppers are making 8% more trips, and buying fewer items at each location. Sales of store brands were up 15% Y-o-Y for the year ending March 2023. This past fall, roughly two-thirds of consumers leaned heavily on coupons, up from 33% in 2021 (source: WSJ). Get weekly updates on the world economy (like this ⬆️) delivered right to your inbox - subscribe to 14 Fast Facts! Click here: https://bit.ly/3oZCF6V #foxcities #foxcitieschamber #regionalpartnership #14fastfacts #economy

There are a ton of ways to promote sales and special deals in digital for grocery! Google has a few ways you may not be aware of. First, they have a loyalty program that will highlight prices and benefits alongside PLA for loyalty members. Second, they can show a special offer link at the bottom of you the PLA via Local Merchant Promotions.

The Progressive Grocer Consumer Expenditure Report is finally out, and its worthwhile! As someone who started reading it over 25 years ago while leading research at Harris Teeter, it has been a key to my understanding of the grocery market ever since. This year's report, the 75th edition, includes insights that reflect changing economic and customer dynamics. It's no surprise that price is now the #1 driver in store selection, with inflation feeling worse than ever. However, product quality and finding items in stock are still important factors for shoppers. As a mom, I can relate to the challenge of deciding what's for dinner. "Prepared food is a growth opportunity for retailers, and younger consumers, in particular, are interested in convenient meals and trying new things (but price still comes into play)." It's also interesting to note that "most shoppers now self-identify as "health-conscious," and some are willing to switch stores over sustainability issues." If you want to learn more, check out the report here: https://lnkd.in/gFBR-TRJ And if you need help with ESG metric measurement, markdown strategies, and on-shelf availability, Retail Insight is here to help. #GroceryResearch #MarkdownStrategy #OnShelfAvailability

Consumers Easing Up on Inflation-Centric Habits: Report Recent research indicates that consumers are becoming less stringent about their grocery spending habits as inflationary pressures show signs of stabilizing. A survey by the consumer research platform Attest reveals a significant shift in ... https://lnkd.in/duH6iNzR #AI_INFLATION_ECONOMY_BANKOFCANADA_DIGITALTRANSFORMATION #AMAZON_GROCERYSHOPPING_ECOMMERCE_RETAILINNOVATION_SAMEDAYDELIVERY #BIGLOTS_BANKRUPTCY_ECOMMERCE_RETAILSTRATEGY_DIGITALTRANSFORMATION #COSTCO_ECOMMERCE_RETAILGROWTH_CONSUMERTRENDS_MEMBERSHIP #MARKETRESEARCH