We have all heard the quips and sound bites
"Starting a company is hard"
Well, yes that is true. It's a magical and ulcer inducing time. Early stage companies are madness, but the belief of possibilities is what keeps everyone going. Very few companies gain traction in their first years, but if you start seeing some growth and momentum, the Inc. Magazine 5000 list becomes a goal.
Zambezi first made the list in 2011, after barely surviving the 2008/2009 financial crisis. Coming out of that, we doubled down on focusing on sports and entertainment brands and we went BOOM! Zambezi continued to be on the list in 2012,2013 and 2014. Chris Raih and I had two kids during this time and it was a blur. But a very fun one in hindsight.
Okay, now you are growing!
You've made your mark in the industry. There is rapid growth for a multi-year time period. While starting is hard, scaling is a whole different ball game. You are so energized by growth, but quickly realize most of the "things" have to change.
People (What? I can do it better)
Process (Why? I can do it faster)
Strategy (Why change it? It's WORKING!)
Cash (Holy Shit! Where did it go?!?!)
Zambezi has gone through two different scaling periods (2011-2014, 2019-2024). First period was transitioning from a small business to a midsize business. Second period was building new business units in FIN (production studio) and SCALE (media). Through both of those periods, we needed to have completely different business approaches. It was messy and hard. Main difference is during the second period, we invested heavily in coaching. DO THIS!
Also for early stage growth companies, previous success is usually the hindrance for continued scaling. How can you change the special sauce that made this company SOAR? It's very hard once you have had a taste of success to not rinse and repeat. But you can't - you need to continue to innovate.
Okay, you've grown significantly! Now you have to sustain it
Sustained growth is the hardest. It requires bottling up the magic of success to make that an everyday occurrence. No more flash in the pan. The business is at a scale that requires foresight, investment and flawless execution. It's a whole different business strategy, which again requires a retooled approach.
Over the 18-year history at Zambezi, our rapid growth periods follow a few years of sustained growth. This has allowed us to acclimate to the growth, get the foundation set and then implement the next growth strategy.
Zambezi was on the Inc 5000 list in 2019, 2023 and proud to announce THIS YEAR in 2024. Our team has done something very few companies can do - continue to build and grow a sustainable company.
Thank you to everyone at Zambezi and our alumni (FOZs)
We wouldn't be here without you
LFG! 🦈
#womenowned #inc5000 #entrepreneurship
Lucky number 7!!! We are so proud to be included on the Inc. Magazine 5000 list of Fastest-Growing Private Companies in America for the SEVENTH time! 🎉
This recognition reflects Zambezi’s commitment to delivering the best for our clients while staying strong and adaptable amid industry and economic challenges, and that is all thanks to our team! The people behind the name, those are the true honorees.
#takebiggerbites #inc5000