Suvi Leino’s Post

It's not officially Friday yet; but the Friday vibes are in the air, signalling it's time for our weekly wrap-up! 🌯 Although the week was short, a lot happened. So here's a roundup of the week's news aimed at digital publishers. Enjoy, and have a great Easter! 🐥 📺 VideoWeek: CTV to Generate $20 Billion in US Ad Revenues This Year. Link: https://lnkd.in/dhMZmbKh 💡 Digiday: Ad execs sound off on Amazon’s DSP dilemma. Link: https://lnkd.in/dAzHNRG8 🌍 IAB Europe Unveils First-Ever Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising to Support an Industry-Wide Transition to More Sustainable Operations. Link: https://lnkd.in/d__TFU2J 🤖 AdExchanger: Nubai Ventures Sues Outbrain, Claiming Its Traffic Is Riddled With Bots. Link: https://lnkd.in/dZ6aaNp8 🗳️ European Commission: Commission publishes guidelines under the DSA for the mitigation of systemic risks online for elections. Link: https://lnkd.in/d3ugE6pU 💻 AdMonsters: A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem. Link: https://lnkd.in/d2276McV 📊 Digiday: How Forbes is testing its SSPs to improve programmatic ad revenue. Link: https://lnkd.in/drmzRr3T 📲 Prebid Mobile webinar. Register here: https://prebid.org/events/ If you've spotted anything else important, please feel free to add the link in the comments. 👇 #weeklywrap #adtech #ctv #adrevenue #digitaladvertising #amazondsp #programmatic #sustainableadvertising #iabeurope #adfraud #bottraffic #dsaguidelines #onlinesafety #digitalpolicy #pubmatic #digitalecosystem #ssp #forbes #prebidmobile #relevantdigital

It's time for the weekly wrap! 🗞️ This week seems to focus quite a bit on brand safety. So let's dive into the curated ad tech news from week 32 aimed at digital publishers by Relevant Digital Oy: 🤖  Media Briefing: News publishers’ AI ad tools show positive lift, but still have to prove themselves. Link: https://lnkd.in/d3GbJFXC 🍪 What Google’s third-party cookie left turn means for retail media’s growth spurt. Link: https://lnkd.in/dppUVUTe 📺 Magnite Continues Steady Growth Powered By Programmatic CTV. Link: https://lnkd.in/d_9zwnXY 🔍 Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media. Link: https://lnkd.in/dqvQkVhW, Report: https://lnkd.in/dZ9VJsJP ⚖️ Google has an illegal monopoly on search, judge rules. Here’s what’s next. Link: https://lnkd.in/dwD5Zs_w 🚧 NewsPassID Is Building PMPs That Bypass Brand Safety Blockers. Link: https://lnkd.in/dDSWy9pN #weeklywrap #adtech #technews #mediainnovation #retailmedia #CTV #antitrust #brandsafety #relevantdigital

Good to see Google making some changes following last years Adalytics research. Les Hostetler provides 3 steps to take: Google Gives More Transparency And Control - Here Are 3 Steps For Immediate Action https://lnkd.in/eerSUGWU #mediatransparency #mediabuying

#DMEXCO2024 has wrapped up, and it's time to return to the routine. So, let’s dive into the weekly wrap. 🗞️ Here’s a curated selection of week 38 ad tech news, brought to you by Relevant Digital Oy, aimed at digital publishers. Explore the key updates and developments shaping the industry: 🔗 DMEXCO Briefing: Google’s antitrust troubles spark uneasy schadenfreude. Link: https://lnkd.in/dbVZm-Fm 🔢 U.S. v. Google: Ad tech antitrust trial by numbers — so far. Link: https://lnkd.in/dDxW_zBs 💼 Google Offered to Sell Off AdX, but EU Publishers Weren’t Satisfied, Reports Claim: Link:  https://lnkd.in/dszTSs4x 🔐 Your feedback in action: Upcoming Privacy Sandbox developments. Link: https://lnkd.in/dXarpXxC 🛍️ IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment. Link: https://lnkd.in/dpdUdijP 💰Publishers’ ad revenue rebounded in the first half, but H2 is looking even brighter. Link: https://lnkd.in/d6kddFTG #weeklywrap #google #antitrust #digitaladvertising #techregulation #dojtrial #adtech #programmaticads #adx #euregulation #publishers #digitalprivacy #privacysandbox #firstpartydata #retailmedia #iab #adrevenue #mediagrowth #relevantdigital

The transformation of ad-tech continues.

🤔 Google in Court: Will Small Ad Platforms Rise? 🚀 A historic moment for tech is here! Google is facing a major antitrust trial, accused of controlling the digital ad market unfairly. 💰 In 2022 alone, Google made a whopping $200B from ads. Now, it’s being charged with: 📉 Market Control: Using its dominance to pressure competitors. 🔒 Data Misuse: Exploiting user data to limit options for advertisers. And Key Evidence are: 🔍 Competitor Testimonies: Smaller platforms say Google squeezed them out.   💡Expert Analysis: Experts highlight rising costs and lower ad quality. ⚖️ Implications:   - Possible legal changes.   - More competition and chances for smaller players! 🌱 🌐 The outcome? It could lead to major changes in tech regulations and create new opportunities for smaller players! This trial could reshape the future of digital advertising—stay tuned! 👀 #Google #Antitrust #DigitalAds #BigTech #Innovation #AtozyAgency

Google's lucrative ad tech business goes on trial Read here: https://lnkd.in/gcFRHj4C #PerfectTimingHolding #PerfectTimingTechnologies #GoogleAdTech #AdTechTrial #TechRegulation #GoogleLawsuit #DigitalAdvertising #TechIndustry #AntitrustCase #AdTechBusiness #TechMonopoly #GoogleAds #TechLaw #AdTechMarket #CompetitionLaw #TechPolicy #DigitalEconomy #GoogleOnTrial #AdTechRevenue #TechEthics #MarketRegulation #BigTech

Google is handling more search queries within its own platforms, rather than directing users to external websites. This shift could have multi-billion-dollar consequences for news publishers who rely on Google for traffic and advertising revenue, potentially disrupting their fundamental business models. #digibble #GoogleSearchChanges #NewsIndustryImpact #DigitalAdvertising #ContentDiscoverability #PlatformDominance #BusinessModelDisruption #MediaEcosystem

It's #techtuesday time 🔥 This week, the headlines have (understandably) been focused on Google's announcement to not continue with its third-party cookie deprecation. We've rounded up some of the news highlights, alongside those headlines that might have gone amiss amongst the Google frenzy. Thank you to this amazing bunch for keeping us informed: NewDigitalAge, ExchangeWire, AdExchanger, AOP Association of Online Publishers Swipe to find out more 👉 #curation #adtech #thirdpartycookie #google