Susmit Panda’s Post

Email deliverability is one of the most overplayed topics in this space. It’s really not that complicated 🤷♂️ No, image-based emails aren’t the reason you’re landing in spam. No, emojis in subject lines aren’t the reason you’re landing in spam. No, sending 3 campaigns per week doesn’t land you in spam. Here’s what actually dictates deliverability: 👉 Are you sending to people who regularly open or click your emails? 👉 Are you sending emails that aren’t boring? 👉 Are you sending a good mix of content and sales-focused emails? 👉 Are you excluding spam traps, bounces, and unengaged profiles? 👉 Are you designing emails that are consistent with your brand’s website? These are the major levers when it comes to good deliverability. Anything else can obviously affect sender reputation a little bit, but it’s never the reason you have terrible email deliverability.

“Deliverability is tricky!” Said every marketer, ever ⛔ Email deliverability can be a wild ride. Here’s how to keep your emails from ghosting your subscribers: Stay Out of the Spam Folder – Don’t let your email end up as that ghost hiding in the bushes. Watch your sender reputation like a hawk. Engagement is Key – If no one’s opening, your email might wander off. Regular engagement with your subscribers keeps your emails top-of-mind and top of the inbox. Optimize for Mobile – Over half of emails are opened on mobile. If your design doesn’t fit the screen, it’ll be ignored.Deliverability is one of those things that requires a mix of tech savvy and good ol’ marketing finesse. If you have no idea about what you need to do, book your free call with the email deliverability expert 👉 https://bit.ly/3NsMdjS Let’s keep your emails out of the spam folder!

𝗛𝗼𝘄 𝗮 𝗙𝗮𝘁𝗵𝗲𝗿'𝘀 𝗗𝗮𝘆 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗧𝗮𝘂𝗴𝗵𝘁 𝗠𝗲 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗶𝗻 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 . . Ever had one of those moments where you think.. "This could either be brilliant or disastrous?" That was me, recently, while working on a Father's Day email campaign for an e-commerce brand. Here's the twist: the email was to be sent to non-purchasers, and I had to frame the message as if writing to the gift recipient, not the giver. Talk about a challenge! As I submit the copy, I came up with two different CTAs. One was straightforward, the other a bit more intriguing but witty. When my superior reviewed my work, he burst out laughing at the latter. At first, I thought I had failed spectacularly. But then he said something that made my day: "This is perfect!" He explained that the intriguing CTA was both unexpected and engaging, giving the reader a mix of emotions. 𝗜𝘁 𝘄𝗮𝘀 𝗮 𝗿𝗶𝘀𝗸, 𝗯𝘂𝘁 𝗶𝘁 𝗽𝗮𝗶𝗱 𝗼𝗳𝗳. To my delight, he didn't suggest any revisions. Instead, he praised the fresh approach and how it resonated with our campaign goals. The whole experience was a roller coaster of emotions, but it reaffirmed something crucial: when you pour your heart into your work and 𝙙𝙖𝙧𝙚 𝙩𝙤 𝙩𝙧𝙮 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙣𝙚𝙬, 𝙖𝙢𝙖𝙯𝙞𝙣𝙜 𝙩𝙝𝙞𝙣𝙜𝙨 𝙘𝙖𝙣 𝙝𝙖𝙥𝙥𝙚𝙣. 🤩 So, if you're struggling with your email marketing and feel like you're stuck in a rut, let's chat. Sometimes, all it takes is a fresh perspective to turn things around. Let's create something amazing together! [Book a call with me here](https://lnkd.in/g5ExxEna) #emailmarketing #digitalmarketing #calltoaction #powerofemail #businessgrowth (Credits to the owner of the image)

How I Helped Brands Recover Lost Revenue by Fixing One Simple Email Mistake Last year, one eCom brand I worked with was baffled with almost ZERO CONVERSIONS. Their emails (beautifully designed) were not making it. Having witnessed it already in my 4 years of email experience, I got it in a gist. The culprit was clipped emails. Yep, half of the content wasn’t even making it into inboxes. Gmail was hiding half of their message because the email exceeded 102KB. And if you’re not seeing the results you expected from your campaigns ( god forbid), this could be the overlooked culprit. Here are the core issues that cause email clippings ⤵ ➡ Once your email crosses 102KB, Gmail hides part of your message, including offers and CTAs. ➡Too many GIFs, images, or videos bulk up your email and lead to clipping. ➡ Long, content-heavy emails are prime candidates for being cut off. ➡ Extra code bloats the email’s size without adding value. Avoiding this? Super simple. ✅Don’t overload emails with GIFs, videos, or unnecessary images. ✅Limit Tracking Codes ✅ Use Compression ✅ Shorten URLs ✅ Monitor Previews AI-driven algorithms are increasingly critical. Above tips are tried-tested, have worked for the folks I’ve worked with. You can also start avoiding email clipping today.

Learn how to craft messages that resonate and convert. Boost your email list with these 20 creative opt-in wording examples. https://lnkd.in/gRBimRDg

Actual User Journeys 1 (4/4): How a 120 Word Email Won A Company a Customer for Life After finally settling on an alarm clock from Mudita, this night owl found out it didn’t have ALL the features she was looking for (see: https://lnkd.in/eVCF_b4U) At least...not yet. Last week, I got an email from Mudita. The subject line started with: “URGENT.” Me: “What could be urgent with one of their clocks? Hope the battery isn’t exploding or anything. Oh, heeeyo, there’s a firmware update because the clock can freeze up? That’s not good.” I got my start in communications/PR, so I was fully expecting the typical crisis comms email format as I continued reading. Mudita COULD have just stopped with that statement. Nope. Instead, in 31 words, they made me go from “okay I’ll update it today,” to “GRABBING MY USB-C CABLE AND UPDATING RIGHT NOW!” Here’s what they wrote (emphasis mine): Besides safeguarding you from this issue, updating Mudita Harmony to software version 2.8.0 will grant you access to a new feature: CUSTOM ALARM SOUNDS, which you can manage via Mudita Center. I had the thing updated in less than twenty minutes. In a half hour, I had the following loaded on as my custom alarm sounds: - An excerpt from Debussy’s menuet movement of Suite Bergamasque - A segment from a Prokofiev piano sonata - A bit from a Rachmaninoff Etudes-Tableaux Now, instead of waking up with a groan of: “those chimes are so annoying,” I wake up to songs that put a smile on my face. It turned me into enough of a fan that I was willing to write not one, but FOUR posts on the subject. All because the marketing team took a moment of crisis that could have been a total negative user psych moment (“ugh I have to update this stupid thing because they have a bug.”) and transformed it into a positive user psych moment instead (“Oh hey, if I update, I fix the bug AND get cool new features!”) THAT is product marketing done right, folks. I’ve included a screenshot of the main email body for today. But, I’ll be walking through the full email and why it works so well in tomorrow’s wrap-up post. (Also, to whoever wrote that email at Mudita: absolutely tipping my marketer’s hat to you—feel free to connect anytime!)

As we move further into 2024, the world of email marketing keeps evolving. But with privacy regulations and features like Apple's Mail Privacy Protection obscuring open rate data, should we still be focusing on open rates? 🤨 Open rates can be misleading due to image blocking and automated email scans. Privacy features now make open rates less accurate, giving a false sense of performance. So what do we do instead? We focus on alternative metrics. Examples are: ✔ Click-Through Rates (CTR): More indicative of engagement, as they show actual interaction with content. ✔ Conversion Rates: The ultimate measure of success, revealing how many recipients take the desired action. ✔ Engagement Over Time: Monitoring how subscribers interact with emails over a longer period can provide deeper insights. What do you think? Are open rates still relevant for your email marketing strategy? Share your thoughts and experiences in the comments below! #emailmarketing #emailcopywriting #email #emailsforecommerce #openrates

😯 Why Images Can Hurt Your Email Deliverability Images can enhance the visual appeal of your emails, but did you know they can also hurt your email deliverability? While they can make your message more engaging, relying too heavily on images can have unintended consequences. Here’s why: Triggering Spam Filters Many email service providers (ESPs) have spam filters that flag emails with a high image-to-text ratio. If your email contains more images than text, it might end up in the recipient’s spam folder, never to be seen. Slow Loading Times Large or numerous images can significantly slow down the loading time of your email, especially on mobile devices or slower internet connections. If your email takes too long to load, recipients may abandon it before they even get to your message. Blocked Images Some email clients block images by default, meaning your recipients might see a bunch of empty boxes instead of your beautifully crafted visuals. This can make your email look broken and unprofessional. Reduced Accessibility Images can hinder accessibility for recipients who use screen readers. Without proper alt text, these users won’t be able to understand the content of your email, leading to a poor user experience. Increased Bounce Rates Emails with large image files can bounce back if the recipient’s inbox has limited storage space. This not only reduces the effectiveness of your campaign but can also negatively impact your sender reputation. Best Practices for Using Images in Emails: Balance Image-to-Text Ratio: Ensure your email has a good balance of text and images to avoid triggering spam filters. Optimize Image Size: Compress images to reduce their file size without sacrificing quality, ensuring faster loading times. Use Alt Text: Always include descriptive alt text for images to improve accessibility and ensure your message is conveyed even if images are blocked. Test Across Devices and Clients: Preview your emails on different devices and email clients to ensure they display correctly and load quickly. Images can enhance your emails, but it’s essential to use them wisely. By following these best practices, you can avoid common pitfalls and ensure your emails reach and resonate with your audience. How do you incorporate images in your email campaigns? Share your strategies in the comments! #EmailMarketing #Deliverability #EmailStrategy #MarketingTips #DigitalMarketing

Learn how to craft messages that resonate and convert. Boost your email list with these 20 creative opt-in wording examples. https://lnkd.in/eHKaeKqq

Learn how to craft messages that resonate and convert. Boost your email list with these 20 creative opt-in wording examples. https://lnkd.in/eG6akWih