Sushant Rajput’s Post

Name: Sushant Rajput on LinkedIn: Small changes, big results! Dive into this CRO audit of Paper / on the…
Uploaded: 2024-12-04T18:05:55.381Z
Duration: 5 min 27 s
Channel: Sushant Rajput

Sushant Rajput

Want to increase your e-commerce conversion? Welcome! 👋

Small changes, big results! Dive into this CRO audit of Paper / on the Rocks | B corp A brand redefining sustainable stationery with eco-friendly, tree-free notebooks and planners. Truly inspiring work! Anne Pleun van Eijsden In this video, I deliver an in-depth analysis of their website, pinpoint clear opportunities to boost user experience, enhance conversions, and share actionable growth strategies. 🎥 What you'll learn: 1. Key areas to improve a brand's online performance. 2. Practical tips to enhance user experience and engagement for any business. 3. Insights into aligning sustainability with impactful branding strategies. Check it out and share your thoughts below! 💬

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Transcript

Hi, it's Sushant here from Helps. Today I'm going to order the learning page of Paper on the Rock. I will walk you through what they are doing well and suggest to you few things that you can implement on your old running page. So let's break down their website. So start with the above, the fourth section. It's important because the first impression is the last impression, so it looked good and classy. The high quality image create a strong impact. However, the CT is too small and there is no compelling headline to English user increase them to Scroll down. We have to solve this because when people first visit the page, we need to see the value immediately. So what we can do, we can increase the size of button to 30 to 40 pixel more and the headline is not grabbing attention. So we made the headline stronger and attention grabbing so the visitor are more likely to stay and take the action St. of living. So here is how. We can make it better. So we can change headline and add subheading so it provide more context and help user to quickly understand about the product. Also we add rating on the above of the CTA because it builds the instant trust and credibility about the product. Also we add the images of happy customer because showing the phases of real people make user feel connected and provide strong social proof moving back on the landing page. Here they are mentioning three key features. Those are good points, but this feature could be shared later or mention in their own section because if they are mentioning in their own section, they will grab more attention. And if you put them further down it add a little bit of surprise and make people scrolling to see more which keep them on their page longer. Because the more you tell, the more you sell. All right, moving forward in this section. There is a person. Holding book but you can't see their face, which is not good because many studies show that the picture of people with visual face, especially when they are smiling perform much better. So what we can do is. We can show a woman from a wider perspective. Where her face is visible may be smiling while holding the book and just make it feel more genuine, showing that someone actually wants the product instead. Of it looking like a Photoshop image. So here's an example of that section moving back on landing page. Here is the product section but the add to cart button. It's not visible, it blend in the background. We need to make it stand out better because a killer and a visible CTA makes it easy for customer to take action. For example, we can make this section something like this. Because it reduces the effort for visitor to find out the button and creating a smoother shopping experience. Plus it grab attention so users don't miss. And taking the next step, which is super important in the buying process. Also, we add the ratings here because it makes the customer feel more sure about the buying. Moving back on the landing page there is a touch bar. I suggest using testimonial from other brand directly above the fold to build authenticity and social proof. This can have a stronger impact than the current layout. Moving forward there is a testimonial from other universities. Also. It's impressive that this section highlight the important impact saving 18 last three 957 G of CO2 and 15 nanoliter of water. That's a big, but that's a big trend in ecommerce right now is to visually show the element. Like this? It just tell more story rather than having a generous number like this. So we can improve this and show the visual elements here. Going back on the landing page, here they are showing the blogs. All right, so let's begin on their funnel even more. So let's go in the shop. Select any product. Alright so product description is written in a single block of text which can be hard to scan. We can use blood points or bolt heading to make the feature easier to read and more interesting. Also, there is only one rating displayed and it's not detailed. There are no reviews on the entire website and if we see their social medias, they got 1K followers on Facebook and 3K followers on Instagram. And if you see there tag photos and posts and this is where a lot of gold typically hides and there is a lot of people holding a book and we can leverage that by showcasing all those pictures or post is on the website. Here is how. So we can add that section on the product page or as well as on the landing page by showing the real customer page. Reviews make it feel more honest and real. It showed that others have used and like the product. People trust what other buyers say more than what a brand claim. And back on the product page also the current there is only one image of the product showing the different angles, context, short or even a video demo could help customers better visualize the product. Alright, so I hope you found this helpful. We covered every key features and key areas where you can improve your website conversion. Also let me know if you have any questions, I will be happy to help you.

Sudarshan Thorat

Very informative

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Anirudh Sharma

Student at Delhi University

Love this

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Vaidik U

Want to Create YouTube Videos? Welcome👋

Great advice, keep it up

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