Client Services Director | Marketing Specialist | DMA Email Council Member | Data Protection Practitioner | GB National Archery Squad | Speaker
Yesterday the DMA (Data & Marketing Association) UK launched its Value of Measurement 2024 Report, which I’ve had the pleasure of working with them on to shape & finalise along with the rest of the Measurement Taskforce. We all know that once we’ve done the hard work of securing budget for marketing activity, it is imperative that we can report back to the board what this investment has returned. The methodology of marketing measurement MUST be defined up front – how will you do it, what are the measures of success etc. For example, the board do not want to hear about open rates since these are KPIs and not the language of the board room. The board DOES want to hear about return on investment, incremental revenue and profit as these are business effects. Things like open rates are of course fine to track as KPIs to see trends over time. Take a read of the report - https://lnkd.in/eDumxyEy #DMA #Measurement #Report #Marketing #Event