I love how this article that our DCI team placed ties in a well-known sports entity and how its investment in a city can impact an entire economy by attracting complementary industries, residents and visitors. A tri-fecta of place marketing success. We know that sports tourism is one of the fastest growing sectors in attracting leisure visitors, and we also know through Development Counsellors International's proprietary research that a potential workforce likes to visit a place first before relocation. So here's a quick tip when it comes to #talentattraction marketing: If you want to elevate your region as a great place to live and do business, don't be afraid to leverage the brand reputation of your sports teams and the development they bring to your economy. It's a winning combination. (Also...if I was more sports inclined I'd probably have a better pun... please don't tell my husband, who played college baseball, how woefully ignorant I am with these types of analogies:) #econdev #economicdevelopment
The Indianapolis Motor Speedway is gearing up for the 108th Indy 500 this weekend, but beyond the track is a town with a life of its own. In Speedway, Indiana, the community proudly embraces its racing legacy. With residents opening their doors to race fans and the development of new projects to accommodate visitors, Speedway eagerly welcomes the over 350,000 visitors drawn by the race each year. Check out this story that our DCI team placed in Forbes by Jeffrey Steele to learn more about Speedway's growth, racing history and community. https://lnkd.in/ehnShm6v