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𝘾𝙖𝙣 𝙛𝙖𝙞𝙡𝙪𝙧𝙚 𝙛𝙪𝙚𝙡 𝙞𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣? At Elevate Packaging, when we set out to create the world's first circular compostable stand-up pouch for cannabis and CBD products, we knew it wouldn’t be easy. No one had ever done it before! Balancing two opposites: ↳ Sustainability through composting standards and circular takeback program ↳ Safety through stringent child-resistant regulations ...took us through multiple failures. But each “no” got us closer to a resounding “YES.” After countless prototypes, testing cycles, and sleepless nights, we finally developed a certified solution that checked every box for our cannabis and CBD clients. The lesson? Failures aren’t the end of the road; they’re stepping stones to innovation. This isn’t just about packaging; it’s about resilience and persistence in creating something that truly matters. Follow Rich Cohen for more sustainability leadership content! #Sustainability #Innovation #ProductDevelopment
