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🌎 In Latin America, 𝗯𝗲𝗮𝘂𝘁𝘆 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗻𝗼𝘃𝗲𝗹𝘁𝘆 𝗮𝗻𝗱 𝗮𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝘄𝗶𝘁𝗵 𝘀𝗺𝗮𝗹𝗹𝗲𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗶𝘇𝗲𝘀 𝗴𝗮𝗶𝗻𝗶𝗻𝗴 𝗽𝗼𝗽𝘂𝗹𝗮𝗿𝗶𝘁𝘆 𝗱𝘂𝗲 𝘁𝗼 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗶𝗻𝗴 𝗽𝗼𝘄𝗲𝗿. Direct selling remains a key channel, but to stay competitive, they 𝗺𝘂𝘀𝘁 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻, 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗮 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿-𝗳𝗶𝗿𝘀𝘁 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵. 📉 Recent trends show a shift away from direct selling: 𝗱𝗿𝘂𝗴𝘀𝘁𝗼𝗿𝗲𝘀, 𝗽𝗵𝗮𝗿𝗺𝗮𝗰𝗶𝗲𝘀, 𝗮𝗻𝗱 𝘀𝘂𝗽𝗲𝗿𝗺𝗮𝗿𝗸𝗲𝘁𝘀 now dominate #skincare purchases, followed by beauty retailers. Only 14% of consumers now prefer direct selling for skincare. Leading brands like Belcorp, Yanbal, and Natura are adapting by focusing on innovation, sustainability, and targeted consumer segments. However, Avon, part of Natura &Co, has seen a significant decline in sales (nearly 60%) as it struggles to keep up with #ecommerce and the demand for #sustainable beauty. For direct sellers, the future lies in combining their legacy models with digital and #omnichannel strategies to meet the needs of 𝘆𝗼𝘂𝗻𝗴𝗲𝗿, 𝘁𝗲𝗰𝗵-𝘀𝗮𝘃𝘃𝘆 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀. The beauty industry in LATAM just like in the rest of the world is evolving fast, and those who adapt will thrive. 🚀 🚀 https://lnkd.in/gnNF6cQ2 #DirectSelling #BeautyIndustry #ConsumerTrends #LatinAmerica #Innovation #Omnichannel #Sustainability #BusinessStrategy

#Ulta Beauty’s on the offensive to turn the tide on a Q1 sales slowdown. While Prestige Beauty continues to face challenges, the retailer is still outpacing the growth of mass market brands. Among Ulta Beauty’s upcoming sales-drivers: ✨ Strengthening assortment with 25 new brands, including exclusives from Serena Williams and Bella Hadid 📲 Accelerating social relevance by scaling their creator network 🌐 Enhancing the consumer digital experience 🛍️ Leveraging their loyalty program 🎯 Evolving promotional levers. For a topline summary and our takeaways, check out Market Performance Group's Ulta Beauty Earnings Recap. Ulta is poised to weather these headwinds, but strong omni-channel strategies are crucial for brands to stay relevant and see high performance. Want deeper insights tailored to your brand? Reach out to Jennifer Cutelli.   #UltaBeauty #specialtybeauty #omnichannel #omnicommerce #earningsreport #MPG #marketperformancegroup

What does it take to stand out in a crowded retail space? The brands we’ve identified as OmniDisruptors are rewriting the rules, pushing boundaries, and setting new standards across the industry. From BAPE turning streetwear into a luxury, to Bulldog Skincare redefining men’s grooming with ethics and simplicity, these disruptors are proving that innovation, agility, and strategic partnerships are key to success. Want to know how these trailblazers are creating a new normal? Our OmniDisruptors report dives deep into their stories and uncovers the strategies behind their market-shifting growth 📈 Ready to redefine your brand’s future? Download the full report now and learn how to thrive in the omnichannel era👇 https://hubs.ly/Q02P4C2r0 #OmniDisruptors #Omnichannel #eCommerce

Today’s prestige beauty shopper is prioritizing ingredients, efficacy, convenience and value sometimes over brand names. New NielsenIQ data demonstrates the key trends driving this shift: Value + Efficacy: Shoppers seek high-quality products with standout benefits, regardless of price point. 🧴✨ Omnichannel Impact: While 59% of beauty sales still remain in-store 🛍️, online is booming at +13%, led by Amazon. Social Commerce: Platforms like TikTok Shop 📱 are transforming beauty shopping. NielsenIQ data shows TikTok is now the #8 beauty retailer, proving how quickly discovery leads to purchase. With increasingly blurred lines between prestige and mass beauty, consumers are curating routines across price points. Thanks, WWD Fairchild Media for this spotlight on NielsenIQ Beauty: https://lnkd.in/e7wQZirk #Beauty #NIQBeauty #Data #Insights #Retail

🛍️ “Social [media] is a really important point of discovery and exploration...and some entertainment.” — Amber Turley, VP, Omni Convenience & Commerce Partnerships at SEPHORA At the 2024 CommerceNext Growth Show, Amber emphasized the power of social media in shaping the modern customer journey. For ecommerce, marketing and technology leaders, this is a crucial reminder: social isn’t just a selling channel; it’s a space where consumers discover and connect with brands in a more meaningful way. 📅 Want to dive deeper into strategies like these and meet 2,700+ industry pros? Register for the 2025 CommerceNext Growth Show today and get ahead in omnichannel strategies: https://lnkd.in/era2Fqwp #CommerceNext #MarketingTipMonday #Omnichannel #CN2025

💄🌍 We just wrapped up the NIQ 2024 Beauty and Personal Care Industry Forum in the vibrant city of Shanghai, China. NIQ experts evoked exciting discussions on the latest trends, breakthroughs, and innovations driving the beauty and personal care world. From cutting-edge market shifts to omnichannel strategies, our audience left with powerful insights that will define the future of both the global and Chinese beauty landscape. As we see more and more beauty trends shift from East to West, any player in the Beauty industry should be watching this market 👀 Find out more about the insights discussed https://lnkd.in/gssSqSUe #beautyinsights #ecommerce #chinesebeauty

In a recent conversation with Mannu Mathew, Assistant Editor at IMAGES Group, Amit Arora, Chief Information Officer at SHR Lifestyles Pvt. Ltd., shared insights into the company’s growth strategies and digital initiatives. With 140 stores across India, the brand is focused on expanding its presence in South India, particularly aligning with regional festivals. Click on the link below to know more.... https://lnkd.in/gvV6fYhr #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing #retailtechnology #retailtech #retailinnovation #fashiontech #omnichannel

🚨 Struggling with outdated attribution models? You’re not alone. Next-gen consumers spend an average of 3.5 hours across 6 platforms daily, making it tough for traditional metrics to keep up. But here’s the good news: tracking and optimising their journeys is possible. 🤩 We’ve helped brands (like the leading energy drink giant in this case study) reclaim lost DTC growth with COmpass, revealing where their true incrementality comes from. The result? 3x stronger omnichannel ROAS. Want to know more? 📖 Dive into our latest blog for all the details and read our [ungated] playbook to stay ahead of the curve. Check it out: https://lnkd.in/dyYPK5SM #MarketingStrategy #Omnichannel #Attribution #NextGenAudiences #CharlieOscar

In today's dynamic #retail environment, the most successful brands are those that master the art of balance. Our recent research shows that companies in the #fashion and #lifestyle industry must adopt a strategic #omnichannel approach to thrive within this highly competitive business landscape. 🛒 Effectively combining multi-brand and direct-to-consumer (#D2C) channels allows brands to capitalize on the strengths of each distribution method – from the extensive reach of multi-brand retailers to the brand control and data insights offered by D2C platforms. Business leaders are now challenged to craft a cohesive distribution plan to meet customers at these various touchpoints and to intensify market presence and growth. 💡 Want to learn how to optimize your brand's #DistributionStrategy? Download our study for all insights and our expert’s perspectives: ➡️ https://lnkd.in/dhjTwBjw #RolandBerger

Excited to share some key insights from the latest Accel x Fireside x Redseer report on omnichannel strategies for D2C brands! 🚀 1. 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁 𝗚𝗿𝗼𝘄𝘁𝗵: India's retail market is projected to reach $2.2 trillion by 2030, with offline transactions still dominating. However, online influence on purchasing decisions is growing significantly. 2. 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗜𝗺𝗽𝗲𝗿𝗮𝘁𝗶𝘃𝗲: Over 1,000 D2C brands launched in India post-COVID, emphasizing the need for a seamless online and offline integration to meet consumer expectations and drive growth. 3. 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆-𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: From high AOV purchases in jewelry to experiential retail in comfort tech, successful brands like Caratlane and The Sleep Company are tailoring their omnichannel approaches to their specific sectors. 4. 𝗥𝗶𝘀𝗶𝗻𝗴 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻: Urban households are increasingly adopting omnichannel behaviors, with a significant shift expected by 2030. Brands must be present where their consumers are, ensuring a frictionless shopping experience. 5. 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗦𝘁𝗼𝗿𝗶𝗲𝘀: Brands like Mamaearth and Nykaa demonstrate the power of combining online and offline strategies to capture market share and engage diverse consumer segments. 6. 𝗙𝘂𝘁𝘂𝗿𝗲 𝗧𝗿𝗲𝗻𝗱𝘀: The next generation of omnichannel brands will focus on unique, Indian-centric business models and innovative solutions to meet evolving consumer needs. Detailed report attached* #Omnichannel #D2C #RetailInnovation #ConsumerBehavior #BrandStrategy #Accel #FiresideVentures #Redseer