Supermom Business’ Post

Our collaborative whitepaper with NielsenIQ is now available! Indonesian #Millennial and #GenZ mothers, the primary household decision-makers, are driving 90% of babycare purchases. Their growing financial power and unique preferences are fueling further demands for tailored products, especially in sought-after categories ie. Baby Diapers, Baby Toiletries and Milk Formula. Expanding on Supermom and NielsenIQ’s partnership to envision the future of parenting in #Indonesia, we uncover major trends and sentiments shaping parental decisions in #babycare. For brands seeking to resonate with millions of young parents, our #whitepaper is a must-have in your insights arsenal! Download the full report:  https://lnkd.in/dmgpTDxb #Supermom #Nielsen #ConsumerBehaviour #ConsumerInsights #MarketResearch #Parenting #Childcare #CommunityEngagement #CustomerLoyalty #BrandStrategy #CustomerRetention

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