Sunny Dhami’s Post

How well is my product marketing team doing? Do I have the maturity that I want in the function? How could I measure all this? These are questions we heard from many #pmm leaders. So, last year, we developed and launched the Fluvio GTM Assessment. When you purchase an assessment, you get more than just scoring. GTM Assessments come with in-depth analysis from Fluvio's consulting teams, complete with suggested focus areas and observed trends. Q3 is around the corner. It's an ideal time to set a baseline you can use to demonstrate progress against at EOY. Check out how to create your PMM benchmark here: https://lnkd.in/gyyHj3CB

We're back from a nice Thanksgiving break with loved ones to bring you the GTM Manifesto! We hope you and your families had a pleasant holiday! 🚀 Introducing the GTM Manifesto: A New Standard for Sustainable Growth The data is clear: siloed operations are killing efficient growth. That's why GTM Partners, Pavilion, and Winning by Design have joined forces to create the GTM Consortium and establish clear standards for Go-to-Market success. Key insights for GTM leaders: → The future demands a unified GTM approach across marketing, sales, CS, and product → Six proven GTM motions to master: Inbound, Outbound, Product, Partner, Event, and Community-led growth → Traditional approaches relying on unlimited capital are no longer sustainable → Success requires alignment on standard GTM definitions, frameworks, and metrics 🎯 The GTM Operating System and MOVE Framework provide actionable steps to connect strategy with execution. Watch the full video to learn how leading companies are implementing these principles to drive predictable, sustainable growth. 👇 Download the complete manifesto from the link in the first comment: Sam Jacobs Jacco van der Kooij #GTM #Leadership #Growth

Driving Cross-Functional Collaboration for Successful Product Launches - How’s your relationship with Product Management? - With R&D? - Because you get along well with Sales already, right? 😇 Tight communication, mutual understanding and clarity on the tasks and milestones have been crucial success factors for me, my teams and the teams we collaborate with. Yeah, this doesn’t necessarily happen in every company. As a marketing leader, how do you encourage cross-team collaboration? #B2BMarketingJournal #b2bmarketing #leadership #marketing

Excited to share this insightful resource on securing sales enablement buy-in with your senior leadership! Our Director of Enablement Beverlie Heyman has translated her years of experience establishing and growing enablement programs in this genius guide for enablement practitioners to use as a reference as you develop your own skills and programs. It covers: 👉 Sales enablement milestones 👉 Sales enablement charters and competency models 👉 Skill sets to prioritize at early stages 👉 How to assess your current state 👉 What happens at each stage of enablement 👉 How to move from stage to stage 👉 How to earn and keep your seat at the table as an enablement practitioner + more! If you want to take your enablement programs to the next level and become a strategic executive partner, you won't want to miss out the expert advice, practical growth models, and reusable templates in this resource. It's a meaty one! #salesenablement #enablement #salestraining

Excited to share this insightful resource on securing sales enablement buy-in with your senior leadership! Our Director of Enablement Beverlie Heyman has translated her years of experience establishing and growing enablement programs in this genius guide for enablement practitioners to use as a reference as you develop your own skills and programs. It covers: 👉 Sales enablement milestones 👉 Sales enablement charters and competency models 👉 Skill sets to prioritize at early stages 👉 How to assess your current state 👉 What happens at each stage of enablement 👉 How to move from stage to stage 👉 How to earn and keep your seat at the table as an enablement practitioner + more! If you want to take your enablement programs to the next level and become a strategic executive partner, you won't want to miss out the expert advice, practical growth models, and reusable templates in this resource. It's a meaty one! #salesenablement #enablement #salestraining

75% of decision makers want your thought leadership over your marketing materials... Why..? When we convert to thought leadership over marketing material and product sheets you start to relate, harmonise and connect at a deeper level. Are you giving your decision makers what they want..? Consult Crux #leadership #socialselling #digital #businessimprovement

I'm thrilled to be speaking at the Product Marketing Alliance Summit San Francisco this September 4 & 5! 🌉✨ Curious about the latest trends, cutting-edge frameworks, and best practices in product marketing? 🤩📈 Join me as I lead the panel: "The GTM Cheat Sheet: How to Confidently Set Strategy, Align Leadership, and Prove Results". In this session, you'll uncover the secrets to crafting a powerful GTM strategy that will drive your product to success. We will dive into: 🔑 Key elements of a robust GTM plan 🧩 Strategies for aligning leadership and cross-functional teams 🎯 Actionable insights to confidently bring your product to market and achieve measurable success. Don't miss this opportunity to gain a concise guide to creating and executing a winning GTM strategy. 🔗 Check out what’s in store: Product Marketing Summit San Francisco Feel free to drop me a message or comment with any questions. 👇 ⏰ Early bird pricing ends tomorrow—grab your discount now! 🐣 #productmarketing #productmarketingsummit @Beth Walker

Craving fresh perspectives on product strategy execution? 💡 Explore this carousel to discover how to turn bold ideas into winning strategies. Each slide offers actionable insights to level up your game. Want to join the cutting edge of product management and tech leadership discussions? 🔔 Subscribe to Innovators Unboxed for exclusive content delivered right to your inbox. 👉 https://lnkd.in/gDD3-mDj Don't miss out on the conversations shaping tomorrow's tech landscape! 🚀 #Innovation #ProductManagement #ExecutionMatters

Read this if you want to achieve successful product launches, implement a repeatable launch process, and gain expert guidance. Building a Repeatable Launch Playbook is crucial for consistent results. Start by documenting every step of your launch process. Identify what worked well and what didn’t in previous launches. This helps in creating a structured approach that can be refined over time. A repeatable playbook minimizes chaos and panic, ensuring you anticipate challenges before they arise. Plus, it boosts confidence from your executive leadership. Download the Launch Readiness Checklist - https://lnkd.in/eF2DMX8K #ProductLaunch #B2BSuccess #LaunchStrategy #launch #productmarketing #productmanagement #b2bmarketing