Sunnie Southern’s Post

The best way to attract your ICP is to 𝙚𝙙𝙪𝙘𝙖𝙩𝙚 𝙩𝙝𝙚𝙢 on a problem they don't know exists. ❌ " 10 Tips to Los Weight Fast." ✔️ " 3 Things You're Unknowingly Doing to Destroy Your Weight-Loss Efforts" By leveraging valuable insights, you'll position yourself as the solution provider. This puts your brand "top of mind."

🙈 Have you ever heard of a "Pink Elephant" white paper? How often do we have various "elephants in the room" when it comes to potential solutions and unmet needs? The term "pink elephant" has been making waves - some argue it's a white paper designed to captivate customer interest from the get-go, but know what? I think it's time we unpack this without further ado. 🐘 So, grab a cup of coffee and let's dive into this together. Share your thoughts below: ❓ Have you ever created or come across game-changing white papers that bravely address a nagging market problems that seem to have no solution? If yes, what was your approach, and what made them stand out? #salesandmarketing #whitepaper #customerjourney #innovation #marketingstrategy #b2bsales #leadgeneration

Are you stuck with your research project? Have you just received a rejection for a paper and are wondering what to do? I've created a template to help with positioning discussions and decisions. You can use this template to brainstorm with co-authors and figure out what to do next. I hope this resource is useful and would love your feedback on ways to improve it: https://lnkd.in/gnGX82EZ

With nearly $20M in exits, I can confidently say that Product Validation is a cornerstone of our success. This can get more revenue in the next year than any marketing efforts. More on Product Validation in our new book, ""Unshackled: The 7 Levels of Business Excellence. ⬇️

It's all about crafting a plan that fits you like a glove! 🧤 Tailoring your reputation management strategy is key to tackling those unique business challenges head-on. 🎯 Ready to level up your brand's rep? Let's chat about our AI-powered, wallet-friendly plans starting at just $97/month. 🚀 Save time, stress less, and keep your brand shining bright! ✨ Wanna know more? Slide into our DMs or hit us up at +15617145396 or bill@cat60.com 📲 Follow for more tips: @Cat60Designs #ReputationManagement #BrandBuilding #Cat60Designs Grow Your Internet Presence

Early-stage founders often feel overwhelmed by all the outputs they need to create for their sales and marketing efforts. Caitlin La Honta from Sirona Marketing has some good news: the most important thing to build is a pipeline of constant conversations with ICPs. Inputs from ICP feedback > outputs in the form of collateral. Once you've nailed your narrative, then it makes sense to concretize it into artifacts that scale. In her words, first "understand what resonates from a messaging perspective" in those discussions, "and then you can think of how to scale up off of that" with decks, websites, white papers, etc.

Discover the best techniques and tools for finding your ICP, scoring accounts, and maximizing revenue in our latest guide! 🔗 Link in comments. #icp #accountscoring #intent #alignment

Ready to dive into the #promotionalproducts industry but held back by common misconceptions? Our latest infographic debunks the top myths and gives you the confidence to succeed. Whether you're new to the industry or looking to expand, this resource is a must-read! #ASICentral #PromoDistributor #MarketingStrategy #ASI

Stop boring buyers with pitches that focus on features instead of benefits. Buyers want to know how your offering will address their specific needs and improve their business outcomes. Blindly bombarding them with technical specs and a laundry list of features can overwhelm and disengage them. To avoid this, here are some practical tips: - **Understand their pain**: Research extensively about the industry and their specific challenges and goals. - **Translate Features into Benefits**: Clearly explain the benefits associated with each feature using concrete examples relevant to their business. - **Use Real-World Success Stories**: Share case studies and testimonials showcasing how your product/service has solved similar problems. Excited to announce my upcoming masterclass "Pitches That Wow Corporate Buyers" on June 18th. Register now at the link in my bio! #MarketingStrategy #SalesBeB #OnlineMarketing #Messaging

Ready to see real business growth? Our case studies showcase how our Fractional CMOs have empowered UK SMEs to achieve incredible growth. From a 170% sales uplift at Kosnic to a 50% client base increase at Puritas, our tailored strategies deliver tangible outcomes. Discover the success stories and find out how we can help your business thrive. Check out our case studies page: https://hubs.la/Q02WB7rg0 #BusinessGrowth #MarketingSuccess #CaseStudies