𝐌𝐚𝐫𝐢𝐜𝐨'𝐬 𝐃𝐨𝐦𝐢𝐧𝐚𝐧𝐜𝐞: 𝐀 𝐏𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐅𝐌𝐂𝐆 𝐒𝐩𝐚𝐜𝐞 Marico, a leader in the Fast-Moving Consumer Goods (FMCG) sector, exemplifies how a company can dominate multiple markets by focusing on product quality, regional adaptations, and strategic branding. Marico’s success across different categories and geographies demonstrates its ability to understand diverse consumer needs. Here's a look at how Marico rules its key segments: Coconut Oil – India & Bangladesh Marico’s flagship product, Parachute Coconut Oil, holds a massive 58% market share in India and an impressive 86% in Bangladesh. Its consistent quality and deep market understanding have cemented consumer trust across borders. Hair Oils – India Nihar Naturals enjoys 33% of the Indian hair oil market, thanks to Marico’s innovations in natural and health-focused products. This adaptability keeps Marico ahead in a highly competitive segment. Hair Serum – India Livon Hair Serum commands a dominant 83% of India’s hair serum market, making it a preferred choice for modern consumers seeking non-greasy hair care solutions. Refined Oil – India Marico’s Saffola holds 66% of the refined oil market in India. With a strong focus on heart health and wellness, Saffola appeals to the health-conscious consumer. Hair Gels – India & Egypt Set Wet holds a 62% share in India, while Fiancée captures 54% of the hair gel market in Egypt, showcasing Marico’s ability to localize its offerings effectively. Male Grooming & Deodorants – Vietnam In Vietnam, X-Men dominates with 38% of the male shampoo market and 32% of the deodorants segment, marking Marico’s agility in addressing men’s grooming needs. #FMCG #Marico #MarketLeadership #GlobalExpansion #ConsumerGoods
Marico has transformed from oldBombay oil industries To Marico in an amazing speed basically because mr.Harsh mariwalas thinking dedication and hunger for growth.The 3 product groups bought over NIHAR /LIVON/ SET WET Have also contributed.I wrote in same colum companies should look for ORGANIC AND INORGANIC GROWTH
Sunil S Devdhar very informative.. Maricos acquisition of Egyptian brand Haircode from pyramid group was a game changer..they got technical knowhow of products in styling category..also confirm whether the market shares are in volume terms from Neilson for Livon ..looks to be very high
Insightful
I think around 60% market share in oats
Insightful
Very informative
Very informative
Any sales officer requirements in Trichy and TRICHY rural areas and karur
Business Development Specialist with expertise in Key Account Relationship Building, Strategic Planning, Modern Trade & GT Channel Management. •Reliance Retail •DS Group •Parle Agro •Pepsi Co •McDowell & Co Ltd
2moVery insightful and informative post Sunil S Devdhar Sir. They are facing Duplicate product Sales problem in the market in border areas in karnataka. They are trying to trace and take some action on these people. This shows their brand strength and brand loyalty of indian consumers towards Marico. Thank you.