Sumeet Anand’s Post

India is set to be the world's third-largest e-commerce market in 2030 with 500 Mn + shoppers. We’ve come a long way from where we started… When I came back to India in 2013, we questioned whether E-commerce would go beyond electronics and books. Today, we’re comfortable buying mattresses, shoes and even homes! Let’s dig in - what’s driving this phenomenal growth? ✅Growing internet penetration - With probably the cheapest data packages in the world, 87% of the Indian households will have access to the internet by the next year. We have 800 Mn+ users - this number was at 150 Mn, 10 years back. ✅Enhanced user experience - E-commerce is transforming the way we shop. Personalized recommendations, virtual reality experiences and lightning fast delivery are making customer journeys more engaging than ever. As an anecdote, I was on bigbasket.com this morning - they don’t even have the next day delivery option. It’s the same day or 30 mins. ✅Involvement of the rural sector - The growth in online shoppers in India is substantial, with a yearly expected growth rate of 22%. For urban India this number is only growing at 15%. So, growth is coming from outside metros. Today, 60% of the online orders come from tier-two cities and smaller towns. If you think about it - this is where offline retail hasn’t penetrated yet. Of course, the COVID-19 pandemic acted as a powerful catalyst, pushing people like my parents towards online shopping and traditional businesses towards establishing an e-commerce presence. It’s clear now: e-commerce here to stay! India's digital economy is on track to hit $1 trillion by 2030 and, a third of this figure will come from the e-commerce sector! 🔥 While there is a lot of opportunity- there is also some saturation. Markets are more competitive and founders need to think deeper before they blindly build. Finding niches and wedges which are under penetrated in the market is more important now than ever before. So, it’s not as open a market as it was when I started in 2016. Still, the opportunity is endless. I feel it’s safe to say, there is no better time or place to build an e-commerce business in the world! Agree? PS: that’s a picture of my parents using Big basket for the first time in 2014. It was a moment. How times have changed…. #ecommerce #india #d2c #retail #startup

🌟 Unlocking India’s E-Commerce Potential: A Data-Driven Journey 🌟 India, with its vibrant culture, diverse population, and rapidly expanding digital landscape, is witnessing an e-commerce revolution. As the second-largest internet market globally, India’s e-commerce sector is poised for exponential growth. Let’s delve into the data and explore the exciting trends shaping this dynamic industry. 📊 Key Insights: Numbers That Matter Online Shoppers on the Rise: With a population of over 1.4 billion, India is home to a burgeoning base of online shoppers. By 2027, this number is predicted to soar to 427 million1. Imagine the potential market reach! Market Size: Buckle up! The Indian e-commerce industry is projected to be worth a staggering 350 billion U.S. dollars by 20301. That’s equivalent to a fleet of rocket ships ready to launch! GMV (Gross Merchandise Value): Between FY 2019 and 2023, the GMV of e-commerce in India reached a whopping 60 billion U.S. dollars1. It’s like stacking gold bars to the moon! Sectoral Share: Payment methods play a crucial role. In FY 2023, digital transactions spanned various sectors, with UPI leading the way. Picture a digital highway connecting buyers and sellers! 🌐 Digital Behavior: The Driving Force Smartphone Penetration: Increased smartphone adoption fuels e-retail growth. India’s 800 million smartphone users are rewriting the shopping playbook. Affluence and Low Data Prices: As data costs plummet, more Indians are surfing the digital aisles. The 125.94 lakh crore UPI transactions in 2022 testify to this financial dance. 🛒 Online Retail: Where the Magic Happens Marketplaces: Monthly visits to leading marketplace platforms in India are off the charts! These digital bazaars are bustling hubs of activity. Segment Breakdown: The e-commerce pie is sliced into segments. In 2022, the market size was 74.8 billion U.S. dollars, with categories like fashion, electronics, and groceries vying for attention 🔮 The Future Beckons India’s e-commerce journey is akin to a thrilling roller coaster ride. As technology evolves, consumer preferences shift, and logistics become seamless, the sky’s the limit. Brace yourselves for a digital shopping spree like never before! 📌 Remember: E-commerce isn’t just about transactions; it’s about transforming lives, connecting dreams, and creating a virtual marketplace where possibilities abound. Let’s ride this wave together! 🌐🛒

Does it make sense for a 19-year-old to be in e-commerce right now? India is set to be the world's 3rd largest e-commerce market in 2030 with 500 Mn + shoppers. Back in 2008, there were only 8 Mn+ Broadband users Now? It’s a 100X, with 800 Mn+ users We’ve come a long way from where we started… It’s no longer a question whether E-commerce would go beyond electronics and books. Today, we’re comfortable buying mattresses, shoes and even homes! In fact, the question has changed a little. Back then, we were asking, “Do we even have enough audience to cater to?” Now, we’ve moved to, “Do we already have enough companies to satisfy their every need?” Let’s dig in - 1. 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗵𝗮𝘀 𝗮 𝗽𝗵𝗼𝗻𝗲 87% of the Indian households will have access to the internet by next year, and this is the data for just India With e commerce it’s easier than ever to tap into the audience outside the geopolitical boundary of your country You can localise your product listings, set up multi-currency pricing, and use global payment gateways, making cross-border transactions seamless. Even a small business in India can now sell to customers in New York or Paris. The ability to scale globally with minimal upfront costs is an opportunity that didn’t exist before. 2. 𝗡𝗲𝗲𝗱𝘀 < 𝗔𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻𝘀 Aspirations are taking center stage. Today, consumers don’t just buy what they need. They buy what helps them feel better, look better, and align with their idols. And with the increased “access” these aspirations will only grow 3. 𝗧𝗮𝗽 𝘁𝗵𝗲 𝘀𝘁𝗶𝗹𝗹 𝘂𝗻𝘁𝗮𝗽𝗽𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁 The growth in online shoppers in India is expected at 22% yearly For urban India this number is only growing at 15%. So, growth is coming from outside metros. Today, 60% of the online orders come from tier-two cities and smaller towns.  If you think about it - this is where offline retail hasn’t penetrated yet. There’s still a lot of potential there. No doubt, Markets are more competitive Founders need to think deeper before they blindly build. But Finding niches and wedges which are under penetrated can definitely help differentiate Yes, it’s not as open a market as it was when I started in 2008 Still, the opportunity is endless. The question isn’t whether you should be a part of e-commerce It is figuring out how you can thrive in it. Follow Sidhant Kisshor for more! #ecomm

 The Growth of E-Commerce in India: India is one of the fastest-growing e-commerce markets globally, driven by factors like: Internet access: Expanding high-speed internet across urban and rural areas. Grocery e-commerce: Expected to grow from US $3.95 billion in FY21 to US $26.93 billion in 2027, with a 33% CAGR. Consumer digital market: Projected to reach $1 trillion by 2030, bolstered by e-commerce and edtech adoption among India's young population. E-commerce sales are growing at a CAGR of 18.2% (2021-2025) and are expected to hit US $120.1 billion by 2025, reaching $325 billion by 2030. The Gross Merchandise Value (GMV) on the Government e-Marketplace (GeM) platform doubled in FY24, fueled by a 205% increase in service procurement. Popular E-Commerce Verticals During Festive Seasons Festivals in India often drive a surge in e-commerce demand. Some key sectors benefiting during these periods include: Retail: Major e-commerce players like Amazon, Flipkart, and Nykaa see increased sales. Food delivery: Platforms such as Zomato and Swiggy experience higher demand. Cleaning services: Companies like Urban Company are popular for home cleaning services. Quick commerce: Platforms like Zepto, Blinkit, and BigBasket see rising orders for essentials. Government Initiatives Supporting E-Commerce The Indian government is playing a pivotal role in accelerating the growth of the e-commerce sector through several initiatives: Budgetary proposals: Reduction of TDS from 1% to 0.1% for online players and support for setting up export hubs. Open Network for Digital Commerce (ONDC): Aiming to democratize digital commerce, ONDC has expanded to 600 cities, with over 6.93 lakh sellers and 12 million orders. 5G investment: Heavy investment in 5G internet, especially in tier 2 and tier 3 cities, to unlock e-commerce potential in underserved regions. Opportunities for Investors India’s e-commerce sector presents promising opportunities for investors: Festive season growth: According to Redseer Strategy Consultants, online sales are expected to grow by 18-20% during the upcoming festive season, with Rs 90,000 crore in Gross Merchandise Value. Tier 2 and Tier 3 growth: Reports highlight strong trends in online shopping adoption in smaller cities, marking a major opportunity for expansion. Future Outlook The e-commerce sector is a key pillar of India’s economic growth, and continued advancements in technology and innovation will redefine retail. This will create job opportunities and necessitate the upskilling and reskilling of the workforce to prepare for Industry 4.0. Government and industry collaboration will be essential to ensure that India remains competitive on the global stage.

Transforming E-commerce in India: How ONDC is Shaping a New Digital Era The Indian e-commerce landscape is undergoing a revolutionary transformation with the Open Network for Digital Commerce (ONDC). Unlike traditional platforms such as Amazon, Flipkart, Zomato, and Zepto, which operate as closed ecosystems, ONDC introduces a decentralized, open network to democratize digital commerce. Here’s why ONDC is a game-changer: 1. A Level Playing Field ONDC shifts power from platform-centric models to an open network, enabling small businesses, local stores, and hyperlocal vendors to compete with big players. By lowering commissions and offering direct buyer-seller connections, it creates an inclusive and accessible e-commerce ecosystem. 🛍️ Small retailers no longer need to rely solely on big platforms to reach customers. 2. Reduced Costs for Sellers Current platforms charge high fees—ranging from 10% to 30%—but ONDC minimizes these costs. Sellers retain more profits, which can translate to better pricing for consumers. 3. Hyperlocal & Niche Market Focus ONDC's “Vocal for Local” initiative empowers artisans, regional sellers, and smaller players who often struggle to find visibility on mainstream platforms. Consumers now have the freedom to discover unique, hyperlocal, and niche products. 4. Interoperability: A New Era of Connectivity Imagine buying from multiple sellers—local and national—through a single app! ONDC makes this possible, breaking the silos of closed ecosystems. 🔗 It’s like how UPI revolutionized payments. ONDC has the potential to replicate that success in e-commerce. Challenges Ahead While ONDC offers a promising alternative, building consumer trust, logistics efficiency, and awareness will be key hurdles. Competing platforms have a stronghold with robust infrastructure and brand equity, but ONDC’s open and collaborative model could spark innovation and fairness in the sector. What This Means for India ONDC aligns with India's vision of a $1 trillion digital economy by 2030, fostering inclusivity, affordability, and competition. As consumers, sellers, and policymakers rally behind this initiative, we might witness a shift as significant as the UPI revolution in payments. 💡 Want to dive deeper? Check out these insightful articles: What is ONDC and how it workshttps://lnkd.in/drgrZ2rj How ONDC is reshaping India’s e-commerce landscapehttps://lnkd.in/dAZFEfp9 ONDC vs. Big E-commerce: What’s the Difference?https://lnkd.in/dgFMn5aa #Ecommerce #DigitalIndia #ONDC #Innovation #VocalForLocal #FutureOfBusiness

E-COMMERCE STATISTICS IN INDIA 2024 Market Size Growth: India's e-commerce market size is expected to continue expanding, potentially reaching new heights, driven by increasing smartphone usage and digital payment adoption. Cross-Border: Cross-border e-commerce is expected to grow as Indian consumers seek access to a wider range of products not readily available locally. This trend could lead to increased partnerships between Indian and international e-commerce platforms. Customer Experience: As competition intensifies, e-commerce players are likely to prioritize enhancing customer experience through personalized recommendations, fast delivery options, and robust customer support. LEADING PLAYERS IN E-COMMERCE Amazon: The recent announcement entails injecting an additional $15 billion into India over the next seven years, elevating its total investment in the country across all ventures to $26 billion. Flipkart: The Singapore-based Flipkart Pvt.Ltd has injected INR 722 crore ($90 million) into its Indian marketplace division. Flipkart Internet, the marketplace segment owned by Walmart, has received approximately INR 722 crore ($90 million) in funding from its parent company headquartered in Singapore. ONLINE SHOPPING BEHAVIOUR More than 60% of transactions and orders originate from tier-two cities and smaller towns, indicating a significant surge in e-commerce activity in these regions. Notably, nearly half of all shoppers reside in tier-2 and tier-3 cities, contributing to three out of every five orders on leading e-retail platforms. The average selling price (ASP) in tier-2 and smaller towns is slightly lower compared to tier-1/metro cities. Electronics and apparel collectively constitute nearly 70% of the e-commerce market in terms of transaction value. Moreover, emerging categories within e-commerce encompass ed-tech, hyperlocal services, and food tech. SOCIAL MEDIA E-COMMERCE Instagram: Is undoubtedly positioned as the fourth most utilized social platform globally, with an estimated 2.35 billion monthly active users. Approximately one-third of these users actively participate in social shopping on the platform, presenting an incredible business opportunity. Facebook: With a staggering 2.96 billion monthly active users, Facebook surpasses Instagram in terms of user volume. Moreover, boasting 11.2 billion visits, 1.5 billion unique visitors, and an average visit duration of 31 minutes, Facebook ranks as the third most visited website globally. E-COMMERCE USAGE IN THE FESTIVE SEASON Approximately 5% of consumers prefer to shop for Pooja and Diwali supplies primarily through online shopping websites and apps. Shoppers perceive this period as auspicious for making purchases, prompting sellers to offer substantial discounts and attractive deals to capitalize on the festive fervor.

🌐 The Future of E-commerce in India: A Digital Revolution in the Making 🚀 India's e-commerce sector is on the cusp of a massive transformation, driven by rapid digital adoption, evolving consumer behavior, and emerging technologies. As we look ahead, here’s what the future holds for e-commerce in India: 1️⃣ Tier-II and III Expansion: With increased internet penetration and smartphone usage, rural and semi-urban areas are becoming the new growth drivers. E-commerce platforms are tailoring their strategies to cater to the unique needs of these regions, including vernacular content, local product preferences, and hyperlocal delivery models. 2️⃣ Voice, Video & Vernacular: The rise of voice search and video-based shopping experiences will redefine how consumers interact with online platforms. Platforms focusing on vernacular languages are set to capture the next billion users who prefer content in their native tongues. 3️⃣ Social Commerce Boom: Social media platforms are becoming more integrated with e-commerce, leading to the rise of social commerce. Brands will leverage influencers and community-driven sales to create engaging and authentic shopping experiences. 4️⃣ Quick Commerce (Q-Commerce): The demand for instant delivery is fueling the growth of quick commerce platforms like Blinkit and Zepto. Consumers in urban areas expect groceries and essentials delivered in minutes, and this trend is likely to expand beyond food to other categories like fashion and electronics. 5️⃣ Sustainability & Conscious Consumerism: As consumers become more environmentally conscious, there will be a greater emphasis on eco-friendly packaging, sustainable sourcing, and ethical business practices. E-commerce companies will need to adapt to meet these demands, making sustainability a core value. 6️⃣ AI and Personalization: Artificial Intelligence will play a key role in creating hyper-personalized shopping experiences, with AI-driven product recommendations, chatbots, and customer service ensuring seamless and tailored user journeys. 7️⃣ Omnichannel Experience: The lines between online and offline shopping will continue to blur as retailers adopt an omnichannel strategy. Seamless integration of physical stores and online platforms will offer customers flexibility, convenience, and a unified shopping experience. 💡 The Bottom Line? The future of e-commerce in India is bright and dynamic, offering vast opportunities for innovation, inclusivity, and growth. As the digital economy expands, businesses must embrace technology, localization, and sustainability to stay ahead of the curve. What are your predictions for the future of e-commerce in India? Let’s discuss! 👇 #ECommerce #DigitalTransformation #FutureOfCommerce #IndiaGrowthStory #SocialCommerce #QuickCommerce #Innovation #AIinCommerce #Sustainability #OmnichannelRetail #BusinessStrategy AmazonAmazon BusinessFlipkartSnapdeal | AceVector GroupMyntraMyntra FashionNykaaNykaaFashion

The Future of E-commerce in India- India's e-commerce sector is booming, with projections showing it will reach $188 billion by 2025, up from $46.2 billion in 2020. Several factors are driving this rapid growth: Digital Adoption: With over 700 million internet users, India has one of the largest online markets. Affordable smartphones and data plans have brought millions of new consumers online. Young Population: India’s median age is 28, and this tech-savvy demographic is increasingly shopping online. By 2025, 75% of internet users will be from rural areas, expanding e-commerce's reach. Improved Infrastructure: Advances in logistics and digital payments, including UPI, have streamlined the shopping experience, building trust in online transactions. COVID-19 Impact: The pandemic accelerated e-commerce adoption, with a 27% increase in online shoppers in 2020 alone. Looking Ahead: Tier-II & Tier-III Expansion: These regions are the next growth frontier, expected to contribute 45% of e-commerce sales by 2025. AI & Personalization: E-commerce platforms using AI to tailor shopping experiences are seeing up to 10% higher conversion rates. Sustainability: Brands focusing on eco-friendly practices will gain traction as consumers become more environmentally conscious. India’s e-commerce journey is just beginning, with immense potential ahead. Businesses that adapt to these trends will lead the next wave of growth.

In today’s digital age, the e-commerce industry has grown rapidly. India's e-commerce market has skyrocketed to become a global powerhouse. It’s expected to reach a staggering $350 billion by 2030! And it’s not just about Amazon and Flipkart. But this market isn't just about big numbers – it's about a unique blend of demographics, consumer behavior, and technological advancements. Let’s look at major types and strategies in the e-commerce landscape. India's e-commerce landscape is experiencing a boom, driven by several factors: 1. Rising Internet and Smartphone Penetration: With over 900 million internet users and growing smartphone adoption, more and more Indians are comfortable shopping online. 2. Increased Affluence and Low Data Prices: A growing middle class with disposable income and affordable mobile data plans are fueling online purchases. 3. Widespread Delivery Networks: E-commerce companies have established robust delivery networks, reaching even smaller towns and villages across India. 4. Cash on Delivery (COD) Option: This popular payment method gives hesitant online shoppers peace of mind, boosting trust and adoption. Here's a breakdown of the Indian e-commerce market: 5. Market Size and Growth: Estimated at $24 billion in 2017, the industry is expected to reach a whopping $200 billion by 2026, highlighting its rapid growth trajectory. 6. Major Players: Flipkart, Amazon, and Snapdeal are the leading e-commerce giants. Established brick-and-mortar retailers like Shoppers Stop and Reliance are also entering the online space. 7. Product Categories: Fashion, electronics, and mobile phones dominate online sales. However, other categories like groceries, furniture, and beauty products are also witnessing significant growth. 8. Future Trends: The future of Indian e-commerce is expected to see a rise in social commerce (buying through social media platforms), voice commerce (using voice assistants for purchases), and tier-two and three city growth (more online shoppers from smaller towns). Source. Marketing Monk Case studies

The Unstoppable Rise of Bharat: How Rural India is Revolutionizing E-commerce. Have you ever scrolled through social media and stumbled upon a post that resonates so deeply, it makes you pause and reflect? Recently, I (https://lnkd.in/gDR4ZwEQ) - (came across) an article that did just that. It spoke about the phenomenal growth of e-commerce in rural India, and it ignited a spark of inspiration within me. For years, the narrative surrounding e-commerce was dominated by the metros. But this festive season, a new story emerged – the story of Bharat, the tier 2+ towns and rural areas of India, roaring onto the e-commerce stage. How are rural markets driving e-commerce demand? Experience a vibrant marketplace right at your fingertips. Imagine discovering the latest trends in fashion, the hottest gadgets, and everything in between, all delivered straight to your doorstep. This isn't a scene from a futuristic utopia; it's the reality for millions of consumers in Bharat today. There is something magical about this digital revolution. For the first time, location is no longer a barrier to choice. Whether you live in a bustling city or a quaint village, you have access to a world of products that empower you to express yourself and elevate your lifestyle. The festive season this year witnessed a robust 12% growth in GMV, driven by a surge in ethnic wear, accessories, and even premium electronics. This isn't just a shopping spree; it's a celebration of aspirations. It's about Bharat stepping into its power and claiming its rightful place in the e-commerce landscape. But the story doesn't stop there. This growth isn't merely about acquiring new customers; it's about a deepening engagement. The average rural consumer is spending more, demonstrating a burgeoning confidence and a growing comfort with online transactions. Prepaid options are gaining traction, further easing the path for a seamless shopping experience. This is just the beginning. As Bharat's love affair with e-commerce blossoms, we can expect to see a continued surge in demand across categories. Quick commerce platforms are strategically expanding their reach, recognizing the immense potential that lies beyond the metros. The future of e-commerce in India is undeniably bright, illuminated by the unstoppable rise of Bharat. This is a story not just about numbers and statistics; it's about empowerment, inclusion, and the democratization of choice. It's a testament to the indomitable spirit of rural India, and it fills me with a sense of immense optimism for the times to come. Let's celebrate the spirit of Bharat, the unwavering spirit that drives us forward, together! Or DM Sudip Majumder (AI agent builder) #LinkedInNewsIndia #Quickcommerce #futureofecommerce