Subhendu Pattnaik’s Post

How can CMOs overcome the seemingly insurmountable wall of securing a boardroom seat? Vanessa Cheal breaks down our recent findings in her piece for WARC 🧑💼 Our 'Building the board-ready CMO in B2B' research report revealed some startling truths about why the marketing function remains underrepresented in corporate boardrooms across the globe. At the same time, it shone a light on the skills and behavioural traits both current and aspiring CMOs should nurture to increase their chances of earning an elusive seat on the board. In her piece, Vanessa breaks down why we created the research, the reasoning behind our Board-Readiness Framework, and some of the key skills senior marketing leaders should look to build on to become board ready. Read her insights here: https://lnkd.in/dcy2ajBc And if you'd like to explore our findings for yourself, download the report here: https://lnkd.in/eqvXxcTG #TransmissionB2B #BoardReadyCMO #MarketingEffectiveness

Amid increased competition and growing complexity driven by B2B marketing technology firms, a challenging economic climate, and consumer skepticism about brands, changing the business marketing game with ABM is a necessary strategy. I'm happy to have completed the “Account-Based Marketing Foundations” course by Sangram Vajre!  ABM involves engaging, educating, and activating high-value individuals within a viable organization at the right time. Tailoring all communications, content, and campaigns to suit their specific needs could potentially enhance engagement, drive conversions, and ultimately maximize return on investment (ROI).  https://lnkd.in/eMzBTRUZ #b2bmarketing.

The return of The Great ABM Debate in partnership with B2B Marketing is almost here. Have you secured your place to attend? 🚨 Tomorrow, ‘Will ABM marketers become the GTM leaders of tomorrow?’ will set the groundwork for ABM experts and senior marketing leaders to debate whether: 💡 ABM’s soft success in aligning Sales and Marketing is undervalued in most organisations 💡 Improved Sales and Marketing cooperation through ABM makes no difference to GTM alignment 💡 In the event the next CMO must deliver GTM alignment, it needs to be an ABM marketer Join Moderator and B2B Marketing Editor-in-Chief, Joel Harrison, Camila Homsani, Head of Marketing, AM&M at EY, and Kathryn Nimmo, ABM Marketing Manager at HP, Melissa L. Alonso, Account Based Marketing Lead, and Adam Preis, MCIM, Director, Product Solution Marketing, Ping Identity on Wednesday 17 July at 3PM below. Be quick, this is your last chance to attend!👇 https://lnkd.in/eVRjH6v2 #TransmissionB2B #GTMAlignment #TheGreatABMDebate

Hey LinkedIn Tribe - In B2B marketing, recognizing the time lag between a marketing initiative and its business impact is crucial. Unlike the immediate reactions often seen in B2C scenarios, B2B customer journeys are notably elongated and intricate. On average, these journeys span 192 days, with some extending well past a year. The intricate nature of these journeys is compounded by the involvement of multiple stakeholders in the buying process. It's rare for decision-makers or budget holders to kickstart this process, and the path to purchase is anything but linear. Prospects might weave in and out of the cycle, introducing unpredictable pauses and delays. Acknowledging this marketing time lag is the first step. The next is to strategize effectively to bridge the gap. Incorporating custom audiences and always-on branding can significantly aid in maintaining visibility and relevance throughout these extended journeys. Custom audiences allow for tailored messaging that resonates with the specific needs and pain points of each stakeholder, ensuring your message is pertinent at every stage. On the other hand, always-on branding keeps your brand top-of-mind, gently nurturing leads and building trust over time, making your solution the obvious choice when decision time arrives. #B2BMarketing #MarketingStrategy #CustomerJourney #CustomAudiences #AlwaysOnBranding #LeadNurturing #BrandVisibility

Hey LinkedIn Tribe - In B2B marketing, recognizing the time lag between a marketing initiative and its business impact is crucial. Unlike the immediate reactions often seen in B2C scenarios, B2B customer journeys are notably elongated and intricate. On average, these journeys span 192 days, with some extending well past a year. The intricate nature of these journeys is compounded by the involvement of multiple stakeholders in the buying process. It's rare for decision-makers or budget holders to kickstart this process, and the path to purchase is anything but linear. Prospects might weave in and out of the cycle, introducing unpredictable pauses and delays. Acknowledging this marketing time lag is the first step. The next is to strategize effectively to bridge the gap. Incorporating custom audiences and always-on branding can significantly aid in maintaining visibility and relevance throughout these extended journeys. Custom audiences allow for tailored messaging that resonates with the specific needs and pain points of each stakeholder, ensuring your message is pertinent at every stage. On the other hand, always-on branding keeps your brand top-of-mind, gently nurturing leads and building trust over time, making your solution the obvious choice when decision time arrives. #B2BMarketing #MarketingStrategy #CustomerJourney #CustomAudiences #AlwaysOnBranding #LeadNurturing #BrandVisibility

Hey LinkedIn Tribe - In B2B marketing, recognizing the time lag between a marketing initiative and its business impact is crucial. Unlike the immediate reactions often seen in B2C scenarios, B2B customer journeys are notably elongated and intricate. On average, these journeys span 192 days, with some extending well past a year. The intricate nature of these journeys is compounded by the involvement of multiple stakeholders in the buying process. It's rare for decision-makers or budget holders to kickstart this process, and the path to purchase is anything but linear. Prospects might weave in and out of the cycle, introducing unpredictable pauses and delays. Acknowledging this marketing time lag is the first step. The next is to strategize effectively to bridge the gap. Incorporating custom audiences and always-on branding can significantly aid in maintaining visibility and relevance throughout these extended journeys. Custom audiences allow for tailored messaging that resonates with the specific needs and pain points of each stakeholder, ensuring your message is pertinent at every stage. On the other hand, always-on branding keeps your brand top-of-mind, gently nurturing leads and building trust over time, making your solution the obvious choice when decision time arrives. #B2BMarketing #MarketingStrategy #CustomerJourney #CustomAudiences #AlwaysOnBranding #LeadNurturing #BrandVisibility

Far too often, B2B marketing falls into the trap of emphasizing measurement and attribution over the artistry required for effective brand building. While metrics provide valuable insights, marketing is not a "one size fits all" science; each company's unique variables demand tailored strategies. Unfortunately, the pressure for immediate ROI has led to an overemphasis on lead generation, sidelining the crucial task of nurturing brand awareness and preference over time. True demand gen is about much more than just gathering leads. It's a journey of increasing brand recognition, understanding, recall and preference. Yet, the current fixation on early-stage funnel filling neglects the essential work of building brand affinity, often leaving sales teams to educate prospects lower in the funnel. To truly thrive, B2B marketers must refocus on holistic brand development, understanding that sustainable growth requires a long-term investment in cultivating awareness and trust. #b2bmarketing #b2bmarketingstrategy #demandgen #brandbuilding

Are you banking on bigger marketing budgets for growth in 2025? Forrester's research reveals that B2B CMOs anticipate growth through smarter strategies, not just larger budgets.   Read the blog to discover how top marketing leaders are planning to ✔️maximize impact and ✔️ drive results without relying on increased spend.

Are you banking on bigger marketing budgets for growth in 2025? Forrester's research reveals that B2B CMOs anticipate growth through smarter strategies, not just larger budgets.   Read the blog to discover how top marketing leaders are planning to ✔️maximize impact and ✔️ drive results without relying on increased spend.

Are you banking on bigger marketing budgets for growth in 2025? Forrester's research reveals that B2B CMOs anticipate growth through smarter strategies, not just larger budgets.   Read the blog to discover how top marketing leaders are planning to ✔️maximize impact and ✔️ drive results without relying on increased spend.