StudioHawk’s Post

MeasureCamp Stockholm Honestly - left with slight office-envy of what Conversionista! and Eidra have done with their new place. It created an amazing atmosphere for a day of geeking out on analytics. Maybe that’s why we saw a rush to present. So much so more rooms opened up along the way. It’s really great with a format with (many) smaller rooms to foster conversations during the presentations and attending topics that's acutely relevant. Luckily I had the opportunity to talk on a topic I’ve worked with the past decade: “Webanalytics Approach to Offline Channels”. A slightly more technical topic than I’ve addressed the past year on MeasureCamps, but still acutely relevant on how to establish a feedback loop for optimisation. The commercial considerations (The extreme bias and loss of revenue ignoring offline data) and the technical considerations (It’s more difficult because it’s abstract - not necessarily in application). Thanks to everyone taking part and an engaging conversation (none mentioned, none forgotten). I had the chance to join in many interesting conversations and talks, but what stuck out to me was Niroshan Samuel and Malinda Senanayake approach to micro-experimentation, content creation and velocity. Trying out copy and design at a speed most organisations give up on, being bogged down by compliance and approval flows. But the numbers speak for themselves and love the approach. Thanks to the full team at MeasureCamp Stockholm - Great to catch up with everyone and until next time! Karoliina "Liina" K. Weiwei Liu-Schröder Jon Su Chris Beardsley Steen Rasmussen Peter Meyer Gunnar Griese Lotta Holm Mikko Piippo Jonas Velander John Ekman Milo Bengtsson Simon Dahla

🚀 Last Call for Trailblazers! ConnectFest Niagara Awaits You! 🚀 Tick, tock, tick, tock! The countdown to ConnectFest Niagara is almost over, and it’s your last chance to be part of something extraordinary! Picture this: a day where the future of digital marketing and technology unfolds before your eyes, tailored for the daring small business owners ready to leap into success. 🌈 Are you sitting on the edge of innovation but not sure how to dive in? Or maybe you’re chasing the horizon, seeking to supercharge your sales and customer experience? 💥 ConnectFest Niagara is your beacon, shining bright in Thorold, ON, tomorrow! 🎉I’ll be there as your Emcee for tge day, and I’ll be sharing how AI is revolutionizing the customer journey, making every interaction an unforgettable adventure. The list of speakers for the day is fantastic! I’ll be joined by: Adrian Tobey @daniel Willis Kevin Karthick Kiron D. Bondale Lisa Kember Tarzan Kay Kalryzian and of course our host Debi Katsmar 🔥 Exclusive Alert: Use the promo code CRYSTAL for a cosmic 25% off your ticket! But hurry, this spaceship is about to launch, and today is your last boarding call! Details at warp speed: • When? April 11, Thorold, ON • Why? To fuel your business’s journey to the stars with insights, connections, and tech that propels you forward. Join us at ConnectFest Niagara and let’s transform your world together. Your mission, should you choose to accept it, starts with a click. 🔗 Book your spot https://lnkd.in/grNAuzUn 🚀 #ConnectfestNiagara2024 #FutureOfMarketing #TechInnovation #Networking #BrandVisibility #IndustryPioneers #Niagara #MarketingConference #SmallBusiness #BusinessOwners PRowl Communications The INSIDE View Inc. Let’s make the impossible, possible. See you in the stars! 🌟

Our integration of what3words locations data in OnePlan means the placement of any object can be instantly seen and communicated to teams on the ground. This is a big benefit for outdoor sites especially, such as large festivals 🎪 That's not all, check out the blog post below to see the multiple ways in which OnePlan helps governing bodies, councils and festivals, all in our users words 👇 https://lnkd.in/eFXXxmHS #eventplanning #benefits #innovation #eventprofs

Excited to be attending the #SMX Advanced #Webinar! 🌐 Looking forward to diving deep into the latest #trends and #strategies in #SEO and #searchmarketing with #industry experts. It's a fantastic #opportunity to enhance my #skills and stay ahead in this ever-evolving field. Join me and register here. #SMXAdvanced #SearchMarketing #DigitalMarketing #Webinar #seoexpertise #LearningAndDevelopment #seotips #seoexperts #searchengineland #AI #AISEO

Check out our Spooktacular Booth Tour! 🎃 https://lnkd.in/gXwT5q7X 🦇 This Halloween season, we did things differently. Sideshow’s Spooktacular is an annual marketing event in which our video marketing team contributes both livestreams and pre-recorded content. Last year we did multiple days of hour-long live shows, mixing booth tour showcases, artist interviews, and commercial-style product videos. Based on my own love of the art and observations about audience interaction from the recent past, I pitched a different approach this year. Instead of the four, hour-long live booth tours, we pre-shot a 20 minute tour with high quality b-roll so that collectors could have the best possible look at the pieces on display, without worrying about streaming quality. Our team then pre-cut the tour into individual vertical clips so that as soon as the YouTube video premiered, our social team could strategically post these. Then, we planned a series of shorter “artist interview” livestreams, each day focusing on a theme. Our fans were educated on products from the booth tour so that they came to the livestreams with questions which the artists could answer directly. It succeeded in creating a deeper conversation and connection than general interviews. Finally, we planned how we could strategically present BTS and commercial content so that it best made sense for our release schedule across social platforms. I knew there would be hesitation about changing our programming but I am so grateful for the trust we were given. By utilizing the benefits of each platform, we were able to better serve our audience. The phenomenal viewership and engagement from our fans has proven the plan a success. Thanks to everyone who made the event a success on our video-marketing team, including but not limited to: Amy Chase, Guy Klender, Caleb Johnson, Nicholas Tjen, Justin Stone, Alexander Lakin, Julian Anzalone, Samuel Caterisano, Nick van der Vegt, Stephen Lubin, Sergei Kabakov, Terry Smith, and many more. Check out the full series here: https://lnkd.in/gfAnr6bk

Some say Marketing is dead, we say it changes and we need to adapt to make our campaigns work. Come by if you want to learn how we overcome the challenges of spending your budget wisely and tracking success!

There is nothing worse than feeling overwhelmed by your website. With Crossbar, you don't have to! We make website creation easy and stress-free 💃💃 #Innovation #YouthSports #SportsTech #YouthSportsSoftware

The current state of college athletics and event ticketing is undergoing significant transformation, shaped by technological advancements, shifting consumer expectations, and the broader changes happening within the collegiate sports landscape. vivenu is ready to help colleges & universities adapt and overcome the challenges being faced by athletic departments. vivenu is helping ticket operations professionals with: *Enhanced Fan Engagement *NIL Collective Events *Dynamic Pricing *Online and Digital Access - MOBILE TICKETING *Subscriptions, Memberships, & Season Ticket Renewals *Data-Driven Decisions, Analytics and Personalization *Revenue Optimization - Upsells / Perks *Third-Party Integrations & Flexibility The state of college athletics ticketing is defined by rapid digital transformation, shifting consumer behaviors, and financial pressures. Universities are leveraging the vivenu technology, data, and innovative strategies to maximize revenue and improve the fan experience, while also adapting to the broader changes in the collegiate sports landscape. Contact us today to learn more - www.vivenu.com

Great news🚀🚀🚀: We are thrilled to announce that after a lot of planning and dedication, our website is finally up and running!!💃🏼💃🏼💃🏼💃🏼 Please do connect with us on: https://lnkd.in/dY6s6hBY We would love to hear from you. #newwebsitelaunched #websiteupandrunning #connectwithusonourwebsite

Learning these changed my life. 🌟 If you're diving into digital marketing, remember, it's not just about the clicks—it's about the connections. 🤝 Want to boost your biz online? We've got the tools and tricks to track your triumphs! 📈 Contact us at Digifix and let's chat about your digital marketing strategy. 📞 +61433172272 or 📧 [email protected] #DigitalMarketingSuccess #MeasureWhatMatters #Digifix #digitalmarketing #digifixaus