I just saw the Wicked movie. I expected green, but I didn't expect GREEN. ♻️
First thing is first: The movie was great and you should definitely check it out.
But what I really wanted to talk about, which I can't really seem to find much information about, is all of the sustainability initiatives they incorporated. In a short video before the movie, the director Jon M. Chu explained how they made it a priority to "go green" on set.
Through their GreenerLight program, they emphasize:
🔋 Energy efficient set lighting
🥗 Food donations
🚗 Fuel efficiency
♻️ Set material reuse and donations
🪴 Sustainable purchasing
🗑️ Waste reduction and recycling
This is in line with the commitment from Universal Filmed Entertainment Group (UFEG) to make movies in a more planet-friendly way. While they have had a Sustainable Production Program in place since 2009 (which has primarily focused on energy efficiency, fuel-use reduction and donations of food and set materials) they expanded their sustainability program strategies in 2023 with the establishment of the GreenerLight program which covers the entire filmmaking process.
For the Wicked movie, they shared some of the sustainability initiatives they had in place. They're pretty cool!
🪄 Brought in dedicated eco-consultants to create a comprehensive plan
🚗 Used electric vehicles
♻️ Recycling efforts: Fabric scraps taken from costume department were donated to charities, some fabric was dyed and repurposed for different things
💡 Stages powered by 100% renewable energy
🚰 Avoided half a million plastic water bottles as waste by encouraging reusable bottles and providing refill stations
🔋Used battery units and piloted new technology such as a fully electric truck
🌷 Planted 9 MILLION tulips! In addition to being used as a major backdrop to set the scene, the heads of the flowers were harvested and used as living roofs on the Munchkins’ houses. Later, the bulbs were replanted by Norfolk Tulips, who plans to open up the rainbow tulip fields to the public next spring.
I wonder what other strategies they incorporated. I look forward to hearing more about sustainability in the filmmaking process in the future from other studios!
GreenerLight program: https://lnkd.in/eBHh-G7S.
What does it mean to "go green" on a film where an entire city is Emerald? 💚
Director Jon M. Chu and Jeff Goldblum take us behind the scenes to talk about the production of #WickedMovie, from hiring eco-advisors and piloting clean technology to reducing and reusing wherever possible. See the magic for yourself in theaters this Friday!
#MakeItUniversal #GreenerLight #Wicked
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