Stroke Infotech’s Post

The #goli #soda, (#Banta soda as called in the North) once a vibrant symbol of our local flavour and #consumption, has quietly disappeared from the everyday scene. In the bustling streets of our cities and towns, traditional products like #millets, #aampapad, #layiya patti / #kadalaimittai / #chikki and goli soda, once ubiquitous and easily accessible from hand carts and small #kirana stores, are now becoming premium commodities. What was once seen as - down-market desi products - are now products of desire. For instance, finding a pack of #Marie biscuit or a bottle of goli soda has become harder than grabbing a pack of #Lays chips, the premium #Bourbon biscuits, or a small bottle of #CocaCola or #Pepsi, even in remote areas. I write in Deccan Herald on the #premiumisation of traditional products. Lessons from #Indian #consumerism … https://lnkd.in/dbtbvWS5

Who REALLY Made #ButterChicken First? A Deep Dive Into History | Daryaganj Vs Moti Mahal Two restaurants in Delhi are fighting it out in court over who actually invented a dish we all love, BUTTER CHICKEN. This case is especially interesting, because while there have been a bunch of fights over the origins of food, this one is over which 1 person out of 2 actually invented it. It's well documented that the dish was first served at #MotiMahal, an outlet in Delhi's #Daryaganj after partition. But what exactly are its origins, and what exactly is the bone of contention, and why has Moti Mahal now filed a legal case? Also, do Delhiites really care who invented it? Let's dive into this utterly butterly delicious fight in depth - watch! (Sana Marwaha reports)

A new TV commercial and a few hoardings is not what this marketing campaign can be described with. Everything about this campaign is metaphorical precision, capitalising the age old popular culture of coupling Pakoda (fritters) with Baarish( rain). ✔️The precise timing of its launch, exactly when monsoon has prevailed in the entire country and people have just got used to it transitioning from different degree of heat in different parts of the country. ✔️The precise subject of hoardings erected for the campaign where which features an empty plate with " Baarish ka intezaar" ( the wait for the rain) transitioning to "Pakode hain tayaar" ( fritters are ready) with the pouring of rains, exactly when the consumers have started liking the season in spite of its untidy nature. ✔️Precise placement of the hoardings majorly in Lucknow, Kolkata and Pune- all are famous for rain( soothing in Pune or heavy in Kolkata) and Nawabi food ( Lucknow and Kolkata) ✔️The precise theme of the TVC, citing the popular rhetorical process of son wishing for Pakoda and the Mother catering to it. Along with the emotions, it's also about the consumers in the target market of Adani Wilmar's Fortune, who are now majorly staying with their families, working from home due to the season. ✔️If the precise combo is obvious for the season, even the precise colour of the combination of the products- bright green for rain and succinct yellow for the pakoda has to be the work of a genius! The idea and though behind this campaign has to be nothing less than phenomenal! I have to have the jealousy for the marketing team of the Fortune brand of Adani Wilmar for the joy and pride they might have had while bringing this to fruition, to pay just enough respect to the marvel created here. Time for some Pakoda and enjoy the Baarish! #MonsoonWithFortune #Fortune #AdaniWilmar #Marketing #Branding #CulturalCampaign #SeasonalMarketing

This is very controversial topic to my opinion. Firstly you have to consider other things like how much an average person makes and how much a business tycoon like Mr Mike makes and what he buys with his money for "fun" or "luxury" we talking a yatch, Rolls Royce compared to the small folk his "fun or luxury" taste is not in the same tax bracket as the small folk. it is not about what they wear its all about spending. The small folk when they spend for luxury is a Shirt worth R4000 or a pair of shoes worth R11 000 and to someone like Mr Mike here that's a bill for a business meeting. The truth is there's always two sides to the life we live so do not undermine the other because of their hard earned money living on a pay check to pay check basis and having to support everyone back home (black tax) and so on.

💼 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲: Barakat #ReadTheLabel 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 💦 Today we want to share an amazing campaign of an over 40-year-old juice brand in the UAE market. UAE-born fresh juice maker Barakat , in collaboration with Havas Middle East, launched the #ReadTheLabel campaign in Dubai, UAE back in 2021. This bold initiative 𝐬𝐭𝐫𝐢𝐩𝐩𝐞𝐝 𝐭𝐡𝐞 𝐟𝐫𝐨𝐧𝐭 𝐥𝐚𝐛𝐞𝐥𝐬 𝐟𝐫𝐨𝐦 𝐁𝐚𝐫𝐚𝐤𝐚𝐭 𝐣𝐮𝐢𝐜𝐞 𝐛𝐨𝐭𝐭𝐥𝐞𝐬, 𝐥𝐞𝐚𝐯𝐢𝐧𝐠 𝐣𝐮𝐬𝐭 𝐭𝐡𝐞 𝐞𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐢𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭 𝐚𝐧𝐝 𝐧𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐧 𝐭𝐡𝐞 𝐛𝐚𝐜𝐤. This was a clear nod to their commitment to natural ingredients – a stark reminder that true product transparency is more than skin deep. 🍏 The aim was to encourage consumers to delve deeper into what they consume, 𝐧𝐮𝐫𝐭𝐮𝐫𝐢𝐧𝐠 𝐚 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐨𝐟 𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝐜𝐡𝐨𝐢𝐜𝐞 𝐚𝐧𝐝 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥𝐢𝐭𝐲 𝐭𝐡𝐚𝐭 𝐦𝐚𝐧𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬, 𝐝𝐞𝐬𝐩𝐢𝐭𝐞 𝐛𝐞𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐝 𝐚𝐬 '𝐟𝐫𝐞𝐬𝐡'💦, 𝐜𝐨𝐧𝐭𝐚𝐢𝐧 𝐫𝐞-𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐞𝐝 𝐞𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐚𝐫𝐭𝐢𝐟𝐢𝐜𝐢𝐚𝐥 𝐚𝐝𝐝𝐢𝐭𝐢𝐯𝐞𝐬. Barakat’s stance was unequivocal - their juices are 100% natural, made from freshly juiced fruits and vegetables, without any additives or preservatives. The campaign gained momentum through a live Instagram session with a certified nutritionist and active participation from influencers, who shared the #ReadTheLabel message, stressing the importance of scrutinizing labels for a healthier lifestyle. The success is proven by a 14% sales increase and this campaign is also a winner of WARC Prize for MENA Strategy 2022. See their success in the video from Havas Middle East https://lnkd.in/g83E4m4J #XPotential #HavasMiddleEast #Readthelabel #Barakat #XPotetnial #AttentionGrabbingStrategy

As you offer prayers to the sun god on Makar Sankranti, may your life be blessed with endless sunshine and warmth. OHP wishes you HAPPY SANKRANTI 🪁 #makarsankranti #festival #pongal #ohpfood #businessadvice #foodandbeverage #foodconsultant #exportimportbusiness #tobaccoindustry #bakeryproducts #businessandmanagement #foodindustry

To all the conversations starting with "chal chai peene chalte hain", to the chai that holds us all together, to the chai that is never on chhutti. We understand your importance and dedication to the professionals. Giving tribute to the unsung hero... Chai. #AdvertisingAgency #marketingagency #trending #internationalteaday #agencylife

Kisan Kirana has become the choice of NAWAB'S while bringing #1 authentic food " PRAKRUTI SE SIDHE AAP TAK" . Welcoming Soha Ali Khan in our latest video. Watch full video to explore https://lnkd.in/d3agNy6x

Taboo topics in some companies #pupoynumo #wages #management #shutup #humanresources #director #comic #cartoon #vignette #exit #counting #saying #knowing #personnel #collecting #bigmouth #pissedoff #enraged Silvia Domínguez Sánchez

On this auspicious day, may Lord Hanuman fill our lives with positivity and remove all obstacles. Happy Hanuman Jayanti! 😇 #happyhanumanjayanti #hanumanjayanti #indianfestival #indiancelebration #lordhanuman #hanuman #bajrangbali #wishes #greetings #blessings #b2bleadgeneration #b2b #mediaxis #mediaxismarketing