Sporting events and holiday shopping seasons drive ad costs up—so where can brands find efficiency and impact? According to Digital Turbine's VP Victoria Beyer , mobile games are the key. Mobile offers: ✔️Lower competition ✔️Engagement ✔️Massive reach With top brands already benefiting, the data is clear: mobile games are the untapped opportunity your media mix needs. 👉 Learn how to adapt your strategy here: https://hubs.la/Q02ZBqCB0 #MobileGames #AdTechInsights #CPGMarketing #DigitalAdvertisingTrends #MobileFirstMarketing #MediaMixOptimization
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