Stream Works’ Post

Wurl's latest study, featured in NextTV's Broadcasting & Cable, reveals that 4% of CTV viewers tune out each minute during ad breaks. The key to retaining them? Contextual ad matching. Aligning ads with content can keep viewers hooked and boost brand impact. Read more at: https://lnkd.in/epuDwEvY #CTV #AdTech #Streaming

In case you missed it last week .... Watch Locality & MediaPost's webinar, "Unlock Local Impact: Combining Streaming & Broadcast Advertising.” Register and view the webinar >> https://bit.ly/4fdbWsy Keith Kazerman, Locality’s President of Streaming, teamed up with MediaPost’s Lisa Singer to discuss how blending the precision of streaming with the reach of broadcast can elevate your local ad strategy. 💡 Explore how combining streaming and broadcast maximizes local market reach. 💡 Learn to leverage technology to tailor national messaging for local audiences. 💡 Review best practices to optimize your local ad buying strategy for success. #WeAreLocality #LocalVideo #Streaming #Broadcast #AdTech #AdvertisingInsights #DigitalMarketing #MarketingInnovation #Webinar #LocalAdvertisingMadeEasy

This is a big step in making Local video easier to plan, activate and measure. Broadcast + streaming is the most effective way to maximize reach in any market. This product can do a few things: - leverages new measurement solutions to prove the effectiveness of local video - helps national brands enhance their strategy by layering Reach+ on top of key markets - makes buying local easier. One point of contact. #local #localvideo #videoadvertising #streaming #broadcast

The video landscape is evolving rapidly and becoming more complex than ever. With viewers shifting between traditional TV and digital platforms across a variety of devices, there's a critical need for a comprehensive cross-platform video planning solution. Introducing the Video Planner by NLogic. By leveraging Numeris Cross-Platform Video audience data (VAM), the Video Planner is a solution that allows agencies, broadcasters, and advertisers to analyze and plan campaigns across the video landscape in Canada, inclusive of TV, streaming and social platforms. Learn how this innovative tool will revolutionize cross-platform video planning! #VideoPlanner #totalvideo https://hubs.la/Q02ybmwj0

Extend your reach beyond linear television audiences. TripleLift High Impact CTV delivers unique ad experiences that provide your brand with the incremental reach you've been looking for. Interested in learning more? Take a look here ⬇️ https://hubs.li/Q02yFh2m0 #ctv #adtech #streaming #ctvadvertising #digitaladvertising #digitalmarketing

📱 Spotlight on Olympics media consumption 🏅 David Dellea shares his expertise with Yahoo Finance: https://lnkd.in/ezeUEdeN David discusses the record levels of ad spending for #Paris24 driven by the streaming boom and how it shapes the future of media investments. Explore the trends and how broadcasters are distributing content for digital native fans #Olympics #MediaTrends #Streaming #AdSpending

💡 Check out my latest article on TV Tech, where I share my thoughts on how advertisers can win big this upcoming Olympics. With so many channels and streaming apps for viewers to watch the games, how do advertisers meet them where they are with the right creative and right message? It's all about personalization and diversification. Read more here: https://rb.gy/irqbi1 #adtech #tech #CTV #marketing #olympics

Are you attending AdExchanger CTV Connect next week? Make sure to attend Tony Marlow's session, 'Homescreen Reimagined: Navigating the CTV Revolution from Passive to Active User Engagement.' It's your chance to hear the latest research on the next major shift in streaming, including exclusive insights into how these trends are viewed by TV audiences. https://hubs.ly/Q02nz74h0 #streaming #connectedtv #advertising

One week away! Have you secured your spot? Register now for TVNewsCheck’s webinar, 'Optimizing Multiplatform Advertising in a Non-Political Year,' featuring Locality’s President of Broadcast, Ann Pero Hailer, and other industry leaders as they strategize on driving 2025 ad growth, meeting media buyers' needs, and streamlining multi-platform campaigns."    🗓️ Dec. 3, 2024 | ⏰ 1 PM ET #WeAreLocality #LocalVideo #Broadcast #Streaming #AdTech #AdvertisingInsights #MarketingInnovation #Webinar #LocalAdvertisingMadeEasy

Enhance audience engagement during your live broadcasts with Livebox's live stream voting feature. This tool allows viewers to participate in real-time polls, surveys, and voting sessions directly within your live stream. Whether you're hosting a webinar, virtual event, or interactive show, live stream voting in Livebox makes it easy to gather instant feedback and keep your audience involved. 🔗 Elevate your live streaming experience with interactive voting through Livebox! For more information, visit our sites: 🌐 internetgenerator.in 🌐 livebox.co.in #Livebox #LiveStreamVoting #AudienceEngagement #InteractiveStreaming #RealTimeFeedback #StreamingSolutions 🎥📊🌐