Lloyds Bank's rebrand promises a "new era of mobile banking excellence." But does it truly deliver? While a fresh creative direction and multi-channel campaign sound promising, I believe there's more to effective rebranding than just aesthetics. Customers ask themselves: 1) Do you have my best interest in mind or yours? 2) Will you manage my money like you manage your personal finances? (Not 7x leveraged) 3) Is this specifically designed for my use case? (I have dozens options one click away) A sleek design does not buyers questions. Branding and messaging need to translate into tangible improvements. Now to YOUR business: 1) What are the top questions your customers have in mind? 2) Is your website answering these? If you are hesitating, let's get to work: 🤝www.strategysprints.com Lloyds Case: https://lnkd.in/eQ7XKApc
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How can your bank boost its appeal to Millennials and Gen Z while encouraging loyalty from older customers? Find out in our webinar, which explores the card management tech you need to strike the right balance. Register for FREE with discount code FIS620. http://spr.ly/60455ypTf
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How can your bank boost its appeal to Millennials and Gen Z while encouraging loyalty from older customers? Find out in our webinar, which explores the card management tech you need to strike the right balance. Register for FREE with discount code FIS620. http://spr.ly/60435GFTx
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