Story Machine’s Post

Creating impactful on-camera interviews goes beyond just good lighting—it’s about setting the stage for your story to be told in the best possible way. From selecting the ideal background to making the day of the shoot stress-free, we focus on every detail to ensure your message shines. Curious how we can help you elevate your next interview? Visit our website to read the full blog and discover how we make the process smooth and successful for our clients. Learn more at Harp Visual Media Insights #harpvisualmedia #oncamerainterviews #clientsuccess

Does your video marketing content includes interviews of any kind? Then consider a spot in our new course: Interview Skills and Article Writing for Content Creators. Coming up soon on April 29, the course is facilitated by seasoned content creator Stephanie Oley, a long-time presenter here at CCE. Stephanie’s course includes a mix of hands-on activities to practice the art of skilled questioning, useful structures to write your article, tips on crafting your headlines, and more. One highlight is that participants get to interview a special guest via Zoom on the day, hand-picked by Stephanie for their intriguing back-story. Based on what the interview uncovers, they’ll then get to draft a story and receive real-time feedback. Video as a marketing tool is skyrocketing in popularity, with the medium accounting for up to 82% of global website referral traffic in 2022 alone (according to tech giant Cisco ).  Read our article to find out why interviewing is such a rewarding skill to nurture. https://lnkd.in/gb-yznSp

What do Louis Theroux, Amelia Dimoldenberg and Senior Editor Bill Clark have in common? As well as being comfortable behind a microphone, they all know how to get the juice out of an interview.  While we’re not going on any weird weekends or chicken shop dates with clients, we spend a lot of time asking clients probing questions to get to the heart of a story. Learn all of Bill’s best tips for conducting great interviews in the blog post below: https://lnkd.in/ek8WbQfB #ContentMarketing #Interview #SME #ContentCreation #Copywriting 

Imagine you're about to create a marketing video... You've got your interview questions, your location, and your subject ready to go. But there's one critical decision you need to make before you start filming: What interview style should you use — "𝗢𝗳𝗳-𝗖𝗮𝗺𝗲𝗿𝗮" OR "𝗗𝗶𝗿𝗲𝗰𝘁-𝘁𝗼-𝗖𝗮𝗺𝗲𝗿𝗮"? Now, I've been in the video production industry for a while, and I've seen my fair share of interviews. And let me tell you, the style you choose can make ALL the difference in how your audience perceives and connects with your message.   𝗢𝗳𝗳-𝗖𝗮𝗺𝗲𝗿𝗮 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀: When you use an off-camera interview style, your subject is talking to an interviewer who is (you guessed it) off-camera. This creates a more relaxed, conversational vibe that's PERFECT for: 🔸 𝗜𝗻-𝗱𝗲𝗽𝘁𝗵 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 🔸 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗻𝗴 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 🔸 𝗙𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝘀𝘂𝗯𝗷𝗲𝗰𝘁'𝘀 𝗲𝘅𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝙏𝙝𝙞𝙣𝙠: 𝘋𝘰𝘤𝘶𝘮𝘦𝘯𝘵𝘢𝘳𝘪𝘦𝘴, 𝘉𝘳𝘢𝘯𝘥 𝘚𝘵𝘰𝘳𝘪𝘦𝘴, 𝘛𝘦𝘴𝘵𝘪𝘮𝘰𝘯𝘪𝘢𝘭𝘴, 𝘦𝘵𝘤. But... there's a catch. If the interviewer's approach is too formal or lacks warmth, it can create distance between the subject and the audience. And that's the LAST thing you want in your marketing video. 𝗗𝗶𝗿𝗲𝗰𝘁-𝘁𝗼-𝗖𝗮𝗺𝗲𝗿𝗮 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀: On the other hand, when you use a direct-to-camera interview style, your subject is speaking straight to the camera — and by extension, straight to your audience. This style is all about: 🔹 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮𝗻 𝗶𝗻𝘁𝗶𝗺𝗮𝘁𝗲, 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 🔹 𝗦𝗶𝗺𝘂𝗹𝗮𝘁𝗶𝗻𝗴 𝗮 𝗼𝗻𝗲-𝗼𝗻-𝗼𝗻𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘃𝗶𝗲𝘄𝗲𝗿 🔹 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗼𝗻 𝗮 𝗱𝗲𝗲𝗽𝗲𝗿 𝗹𝗲𝘃𝗲𝗹 𝙏𝙝𝙞𝙣𝙠: 𝘔𝘢𝘴𝘵𝘦𝘳𝘊𝘭𝘢𝘴𝘴 𝘴𝘦𝘳𝘪𝘦𝘴, 𝘕𝘦𝘵𝘧𝘭𝘪𝘹 '𝘛𝘳𝘶𝘦 𝘊𝘳𝘪𝘮𝘦' 𝘴𝘩𝘰𝘸𝘴, 𝘏𝘉𝘖 𝘥𝘰𝘤𝘶𝘮𝘦𝘯𝘵𝘢𝘳𝘪𝘦𝘴, 𝘦𝘵𝘤. The downside? Direct-to-Camera interviews require extra equipment and setup time, which can increase complexity on set. But when done right, it's POWERFUL stuff. 𝗦𝗼, 𝘄𝗵𝗶𝗰𝗵 𝘀𝘁𝘆𝗹𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗬𝗢𝗨 𝗰𝗵𝗼𝗼𝘀𝗲? Selecting the right style for your brand’s unique story can be challenging. At 𝗘𝗺𝗼𝘁𝗶𝘃𝗲 𝗙𝗶𝗹𝗺𝘀, we understanding the nuances of Off-Camera and Direct-to-Camera interview styles, and we know how to get the most from each. Let us help you choose the RIGHT style for your next marketing video. Learn more at: www.emotivefilms.com #VideoProduction #BrandStorytelling #InterviewStyles #CorporateVideo

Two Top Tips for Interviews- 1. Prove that you’re the smartest of all the candidates. 😎 2. Make the interviewer feel smarter than you. 😋 Flattery goes a long way! #fun #interviews #copywriting

From concept to screen, we bring stories to life! 🎬✨ Whether it's crafting compelling advertisements, powerful promo videos, or impactful interview series, Spark Pixel is your partner in sparking success. Let's elevate your brand with our expert movie production and storytelling skills. 🌟 #MovieProduction #BrandAwareness #VideoAdvertisement #PromoVideos #Campaigns #Interviews #CreativeAgency #SparkSuccess #Storytelling #VisualContent #FilmProduction #DigitalMarketing 2d

🤩Elevate Your Brand with a Professional Video Interview! As the popularity of my TV show and brand have grown, I've been approached multiple times about virtual interviews which my show currently doesn't offer. Because I know the importance of being on video for brands and businesses, I've decided to combine my biggest passion and expertise as a journalist and TV host, and now offer short, professional interviews that can be used in your marketing strategy—whether for your website, social media, email signature, or reels! **NOTE: This is for your marketing purposes only and are not aired on Good Morning Joy. 🖥WHY VIDEO IS ESSENTIAL FOR YOUR BRAND In today's digital landscape, businesses and brands need to go beyond traditional marketing tactics to stand out. One powerful way to do this is through video interviews. Showing up on video helps your customers or clients gain trust by getting to know you in an intimate way. In an era where digital interactions often replace face-to-face meetings, video allows your audience to see the passion and authenticity behind your brand. 📊According to recent statistics, 96% of people turn to videos to learn more about a product or service! According to a study by Wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. This highlights the significant impact video can have over written text or images in engaging and converting customers. ABOUT ME 📺 I am known as America’s Joy Magnet in the media, with a rich background as a talk show host, media personality, media consultant, motivational speaker, author, and former actress. My expertise in creating authentic, relatable, and inspiring content makes me the perfect partner to help you shine on camera! INTERVIEW PACKAGES To accommodate different needs and budgets, I offer the following packages: ✅ $99 Package: A 10-minute professional interview via Zoom. This includes full editing and delivery of the raw file. ✅ $149 Package: A 30-minute professional interview via Zoom. This also includes full editing and delivery of the raw file. ✅ $599 Package: A 30-minute in-studio interview in Los Angeles. This premium package provides a more polished and professional setting, with full editing and delivery of the raw file. WHY CHOOSE ME? By choosing to work with me, you're investing in a product that goes beyond simple marketing. You're creating a connection with your audience, building trust, and showcasing the authentic story behind your brand. Let your customers see the real you and feel the passion that drives your business. You can check out my hosting abilities at www.GoodMorningJoyShow.com 🎤 Ready to take your brand to the next level? Book your professional interview today and start connecting with your audience in a more meaningful way. ❗️These prices are only for a LIMITED TIME so book now! 🔗Links in comment section. Once booked, I will send calendar over to schedule your interview. 📆

🎬 Struggling to get great interview answers for your corporate videos? You're not alone! 📹 We’re often asked about the best approach to capturing authentic, engaging responses. In our latest blog, we share top tips to help you set the right tone, ask impactful questions, and ensure your video content truly resonates. Whether you're a seasoned pro or new to the game, our expert advice will elevate your corporate storytelling. Discover how to make your next corporate video interview a success! Read the blog post here: https://lnkd.in/gRT-S8fS #VideoProduction #CorporateVideos #StoryMachine #VideoMarketing #InterviewTips

We analysed the last 20 video shorts for one of our clients, breaking them down into two categories: 10 purposeful videos, i.e., videos planned and recorded specifically for short-form content. 10 interview videos, i.e., content chopped up and reframed from longer forms such as speaking engagements or interviews. The ‘purposeful’ videos had 68% more views than the ‘interview-style’ videos. Now, that’s not to say you shouldn’t chop up your longer-form video content into shorts. However, relying solely on interview videos might not be the best strategy. A mix of the two works really well: interview video is more spontaneous and authentic, while purposeful video is clearer. What about you? Do you prefer watching short-form ‘interview’ videos? Or short-form, 'purposeful' videos? #videomarketing #shortformvideo #video 

From concept to screen, we bring stories to life! 🎬✨ Whether it's crafting compelling advertisements, powerful promo videos, or impactful interview series, Spark Pixel is your partner in sparking success. Let's elevate your brand with our expert movie production and storytelling skills. 🌟  #MovieProduction #BrandAwareness #VideoAdvertisement #PromoVideos #Campaigns #Interviews #CreativeAgency #SparkSuccess #Storytelling #VisualContent #FilmProduction #DigitalMarketing