Storey’s Post

81% of customers purchase from brands they trust. But this one thing can hinder your trust building efforts significantly. It’s the challenge of showing the impact you make on your customers, not just talking about it. When prospects see the aspirations of existing buyers fulfilled, they’ll be much more likely to come knocking at your door. That’s where customer testimonial videos can come in handy. And we show you how in our latest blog, complete with best practices and top-notch video examples to inspire your efforts. 🔗 Read the full blog here to learn more: https://hubs.li/Q02TNYGf0 P.S. - Here’s an example of a customer testimonial video from lululemon. Do check it out

Did you know that every relationship with your retail partner moves through the same 3 phases? Skipping steps can derail the process. How many opportunities do you get to present your brand? ❓Stage 1: Curiosity How are you drawing your retail partners in? Tip: The only thing that makes a buyer curious about your brand is if it will help them survive and thrive, will it increase category sales, profit margin, unit velocity, promotional support, etc. Which of these does your brand solve? 💡 Stage 2: Enlightenment After you’ve piqued their curiosity? Tip: Provide them with a simple 3-step plan to help them succeed. It’s simple: 1. Confirm Brand X has been accepted for your plan-o-gram and preferred distribution method. 2. We set up the brand (direct or via distributor), provide promotional support, drive traffic to the store via digital marketing efforts, including geo-fencing, and provide samples for events. 3. Your customers “experience this great result,” and you see sales grow via new customers coming to the category and increased velocity from repeat purchases. Getting on the shelf takes more than three steps, yet simplifying the process makes it much more likely that they will say “Yes.” 🤝 Stage 3: Commitment A commitment equals approval and store placement (part of the plan-o-gram). Only after a buyer has passed through stages 1 & 2 will they be willing to commit. Not before. Tip: The buyer will only approve your product (commit!) after you've made them curious and enlightened. Many brands ask for the commitment too soon, skipping stages and leading to missed sales. You appear pushy and demanding if you ask for a commitment before the buyer is ready. Take the time to go through all 3 stages! Schedule your call now. https://lnkd.in/gWBE89Fu Share with a friend and colleague. #marketing101 #CPG #vpsolution #messagingthatworks #apostolicnetworking #SixTypesOfWorkingGenius #FiveDysfunctionsOfATeam #7HabitsOfHighlySuccesfulPeople

Did you know that every relationship with your retail partner moves through the same 3 phases? Skipping steps can derail the process. How many opportunities do you get to present your brand? ❓Stage 1: Curiosity How are you drawing your retail partners in? Tip: The only thing that makes a buyer curious about your brand is if it will help them survive and thrive, will it increase category sales, profit margin, unit velocity, promotional support, etc. Which of these does your brand solve? 💡 Stage 2: Enlightenment After you’ve piqued their curiosity? Tip: Provide them with a simple 3-step plan to help them succeed. It’s simple: 1. Confirm Brand X has been accepted for your plan-o-gram and preferred distribution method. 2. We set up the brand (direct or via distributor), provide promotional support, drive traffic to the store via digital marketing efforts, including geo-fencing, and provide samples for events. 3. Your customers “experience this great result,” and you see sales grow via new customers coming to the category and increased velocity from repeat purchases. Getting on the shelf takes more than three steps, yet simplifying the process makes it much more likely that they will say “Yes.” 🤝 Stage 3: Commitment A commitment equals approval and store placement (part of the plan-o-gram). Only after a buyer has passed through stages 1 & 2 will they be willing to commit. Not before. Tip: The buyer will only approve your product (commit!) after you've made them curious and enlightened. Many brands ask for the commitment too soon, skipping stages and leading to missed sales. You appear pushy and demanding if you ask for a commitment before the buyer is ready. Take the time to go through all 3 stages! Schedule your call now. https://lnkd.in/gWBE89Fu Share with a friend and colleague. #marketing101 #CPG #vpsolution #messagingthatworks #apostolicnetworking #SixTypesOfWorkingGenius #FiveDysfunctionsOfATeam #7HabitsOfHighlySuccesfulPeople

Did you know that every relationship with your retail partner moves through the same 3 phases? Skipping steps can derail the process. How many opportunities do you get to present your brand? ❓Stage 1: Curiosity How are you drawing your retail partners in? Tip: The only thing that makes a buyer curious about your brand is if it will help them survive and thrive, will it increase category sales, profit margin, unit velocity, promotional support, etc. Which of these does your brand solve? 💡 Stage 2: Enlightenment After you’ve piqued their curiosity? Tip: Provide them with a simple 3-step plan to help them succeed. It’s simple: 1. Confirm Brand X has been accepted for your plan-o-gram and preferred distribution method. 2. We set up the brand (direct or via distributor), provide promotional support, drive traffic to the store via digital marketing efforts, including geo-fencing, and provide samples for events. 3. Your customers “experience this great result,” and you see sales grow via new customers coming to the category and increased velocity from repeat purchases. Getting on the shelf takes more than three steps, yet simplifying the process makes it much more likely that they will say “Yes.” 🤝 Stage 3: Commitment A commitment equals approval and store placement (part of the plan-o-gram). Only after a buyer has passed through stages 1 & 2 will they be willing to commit. Not before. Tip: The buyer will only approve your product (commit!) after you've made them curious and enlightened. Many brands ask for the commitment too soon, skipping stages and leading to missed sales. You appear pushy and demanding if you ask for a commitment before the buyer is ready. Take the time to go through all 3 stages! Schedule your call now. https://lnkd.in/gWBE89Fu Share with a friend and colleague. #marketing101 #CPG #vpsolution #messagingthatworks #apostolicnetworking #SixTypesOfWorkingGenius #FiveDysfunctionsOfATeam #7HabitsOfHighlySuccesfulPeople

Did you know that every relationship with your retail partner moves through the same 3 phases? Skipping steps can derail the process. How many opportunities do you get to present your brand? ❓Stage 1: Curiosity How are you drawing your retail partners in? Tip: The only thing that makes a buyer curious about your brand is if it will help them survive and thrive, will it increase category sales, profit margin, unit velocity, promotional support, etc. Which of these does your brand solve? 💡 Stage 2: Enlightenment After you’ve piqued their curiosity? Tip: Provide them with a simple 3-step plan to help them succeed. It’s simple: 1. Confirm Brand X has been accepted for your plan-o-gram and preferred distribution method. 2. We set up the brand (direct or via distributor), provide promotional support, drive traffic to the store via digital marketing efforts, including geo-fencing, and provide samples for events. 3. Your customers “experience this great result,” and you see sales grow via new customers coming to the category and increased velocity from repeat purchases. Getting on the shelf takes more than three steps, yet simplifying the process makes it much more likely that they will say “Yes.” 🤝 Stage 3: Commitment A commitment equals approval and store placement (part of the plan-o-gram). Only after a buyer has passed through stages 1 & 2 will they be willing to commit. Not before. Tip: The buyer will only approve your product (commit!) after you've made them curious and enlightened. Many brands ask for the commitment too soon, skipping stages and leading to missed sales. You appear pushy and demanding if you ask for a commitment before the buyer is ready. Take the time to go through all 3 stages! Schedule your call now. https://lnkd.in/gWBE89Fu Share with a friend and colleague. #marketing101 #CPG #vpsolution #messagingthatworks #apostolicnetworking #SixTypesOfWorkingGenius #FiveDysfunctionsOfATeam #7HabitsOfHighlySuccesfulPeople

In today's competitive market, fostering loyalty isn't just beneficial—it's essential. Loyal customers not only return for repeat business but also become brand advocates, sharing their positive experiences with potential clients. 📢 Let's harness the power of loyalty to propel our businesses forward. #CustomerLoyalty #BusinessGrowth #MarketingStrategy

Greetings LinkedIn Community! 🌐 In the dynamic world of business, brand loyalty is a coveted treasure 💎. It's not just about making a sale; it's about creating relationships that last. Today, let’s discuss an underutilised strategy to amplify brand loyalty: Strategic Gift Partnerships 🎁. Strategic gift partnerships allow businesses to: •🔗 Connect with customers on an emotional level •🔄 Reinforce their brand values •🚀 Boost customer retention By aligning with a partner that shares your values and complements your products or services, you can offer meaningful gifts that resonate with your audience and enhance their connection to your brand. This not only boosts immediate sales but fosters long-term loyalty and advocacy. Remember, the key to successful partnerships is finding harmony in shared objectives while offering something valuable and unique to your customers. 🤝 Who wouldn't love receiving a thoughtful gift from their favourite brands? Let's begin leveraging strategic gift partnerships today for increased customer engagement tomorrow! #BrandLoyalty #StrategicPartnerships #BusinessStrategy #CustomerRetention 💼📈

🚀 Will They Buy the Product or the Purpose? The Choice That Drives Sales. In today’s market, it’s not just the product that sells—it’s the purpose behind it. 🔑 Why? Because people connect with purpose. When consumers align with your brand’s values, they’re more likely to choose you over others. Here’s why purpose drives sales: ✅ Emotional Connection: A purpose resonates with customers, fostering long-term loyalty. ✅ Brand Loyalty: People who connect with your purpose become repeat customers and advocates. ✅ Differentiation: In a crowded market, purpose sets your brand apart from competitors. ✅ Trust: Consumers trust brands that stand for something meaningful. 🔍 The Big Question: Are you selling a product, or the story behind it? Focus on your purpose to drive sales and build authentic connections. #BrandPurpose #SalesStrategy #CustomerLoyalty #PurposeDrivenBusiness #BrandGrowth #MarketingTips #CustomerEngagement

Did you know that every relationship with your retail partner moves through the same 3 phases? Skipping steps can derail the process. How many opportunities do you get to present your brand? ❓Stage 1: Curiosity How are you drawing your retail partners in? Tip: The only thing that makes a buyer curious about your brand is if it will help them survive and thrive, will it increase category sales, profit margin, unit velocity, promotional support, etc. Which of these does your brand solve? 💡 Stage 2: Enlightenment After you’ve piqued their curiosity? Tip: Provide them with a simple 3-step plan to help them succeed. It’s simple: 1. Confirm Brand X has been accepted for your plan-o-gram and preferred distribution method. 2. We set up the brand (direct or via distributor), provide promotional support, drive traffic to the store via digital marketing efforts, including geo-fencing, and provide samples for events. 3. Your customers “experience this great result,” and you see sales grow via new customers coming to the category and increased velocity from repeat purchases. Getting on the shelf takes more than three steps, yet simplifying the process makes it much more likely that they will say “Yes.” 🤝 Stage 3: Commitment A commitment equals approval and store placement (part of the plan-o-gram). Only after a buyer has passed through stages 1 & 2 will they be willing to commit. Not before. Tip: The buyer will only approve your product (commit!) after you've made them curious and enlightened. Many brands ask for the commitment too soon, skipping stages and leading to missed sales. You appear pushy and demanding if you ask for a commitment before the buyer is ready. Take the time to go through all 3 stages! Schedule your call now. https://lnkd.in/gWBE89Fu Share with a friend and colleague. #marketing101 #CPG #vpsolution #messagingthatworks #apostolicnetworking #SixTypesOfWorkingGenius #FiveDysfunctionsOfATeam #7HabitsOfHighlySuccesfulPeople