Steve Silvers’ Post

Are your survey questions too formal? 🧐 Our team at Profiles by Kantar found that a conversational tone in surveys makes participants feel more at ease, encouraging honest answers. Overly formal or complex language can make surveys feel intimidating. Try this 👉 Use simple, everyday language that your audience understands. For example, instead of asking, "What is your perception of the brand's value proposition?" ask, "What do you think about what the brand offers?" Make your surveys more engaging and effective! Learn more here: https://lnkd.in/ecYWTWUZ #SurveyDesign #MarketResearch #KantarProfiles #ResearchTips

Are your survey questions too formal? 🧐 Our team at Profiles by Kantar found that a conversational tone in surveys makes participants feel more at ease, encouraging honest answers. Overly formal or complex language can make surveys feel intimidating. Try this 👉 Use simple, everyday language that your audience understands. For example, instead of asking, "What is your perception of the brand's value proposition?" ask, "What do you think about what the brand offers?" Make your surveys more engaging and effective! Learn more here: https://lnkd.in/e-huPGkP #SurveyDesign #MarketResearch #KantarProfiles #ResearchTips

Are your survey questions too formal? 🧐 Our team at Profiles by Kantar found that a conversational tone in surveys makes participants feel more at ease, encouraging honest answers. Overly formal or complex language can make surveys feel intimidating. Try this 👉 Use simple, everyday language that your audience understands. For example, instead of asking, "What is your perception of the brand's value proposition?" ask, "What do you think about what the brand offers?" Make your surveys more engaging and effective! Learn more here: https://lnkd.in/eSkjGAj5 #SurveyDesign #MarketResearch #KantarProfiles #ResearchTips

Are your survey questions too formal? 🧐 Our team at Profiles by Kantar found that a conversational tone in surveys makes participants feel more at ease, encouraging honest answers. Overly formal or complex language can make surveys feel intimidating. Try this 👉 Use simple, everyday language that your audience understands. For example, instead of asking, "What is your perception of the brand's value proposition?" ask, "What do you think about what the brand offers?" Make your surveys more engaging and effective! Learn more here: https://lnkd.in/g5ukB4kf #SurveyDesign #MarketResearch #KantarProfiles #ResearchTips

Are your survey questions too formal? 🧐 Our team at Profiles by Kantar found that a conversational tone in surveys makes participants feel more at ease, encouraging honest answers. Overly formal or complex language can make surveys feel intimidating. Try this 👉 Use simple, everyday language that your audience understands. For example, instead of asking, "What is your perception of the brand's value proposition?" ask, "What do you think about what the brand offers?" Make your surveys more engaging and effective! Learn more here: https://lnkd.in/gRP3RhQj #SurveyDesign #MarketResearch #KantarProfiles #ResearchTips

Are your survey questions too formal? 🧐 Our team at Profiles by Kantar found that a conversational tone in surveys makes participants feel more at ease, encouraging honest answers. Overly formal or complex language can make surveys feel intimidating. Try this 👉 Use simple, everyday language that your audience understands. For example, instead of asking, "What is your perception of the brand's value proposition?" ask, "What do you think about what the brand offers?" Make your surveys more engaging and effective! Learn more here: https://lnkd.in/gfi8P-we #SurveyDesign #MarketResearch #KantarProfiles #ResearchTips

Are your survey questions too formal? 🧐 Our team at Profiles by Kantar found that a conversational tone in surveys makes participants feel more at ease, encouraging honest answers. Overly formal or complex language can make surveys feel intimidating. Try this 👉 Use simple, everyday language that your audience understands. For example, instead of asking, "What is your perception of the brand's value proposition?" ask, "What do you think about what the brand offers?" Make your surveys more engaging and effective! Learn more here: https://lnkd.in/eFZFF9mg #SurveyDesign #MarketResearch #KantarProfiles #ResearchTips

💡 Now, let's get down to the nitty-gritty of making data-driven design decisions. 🚶♂️ Step one: Know thy audience! 🔍 Take the time to understand who your audience is, what they like, what they don't like, and what makes them tick. 📊 Dive into demographic data, conduct user research, and analyze user behavior to get inside the minds of your audience members.

🎯 How to Set Up Multiple Message Screens for Personalized Survey Experiences Did you know that you can take your surveys to the next level by setting up multiple message screens? Customize your survey's conclusion to match each respondent's journey, creating a more personalized and engaging experience. Why you’re going to love it: 🌐 Redirect respondents to relevant pages based on their answers. 🔀 Use branching logic for a dynamic survey experience. 🚀 Enhance user engagement with targeted Calls to Action. Ready to set up multiple message screens in your survey?

How to Design Surveys for Market Research Crafting effective surveys is an art essential for meaningful market research. Begin by defining clear objectives and selecting the right survey type. Design questions with precision, avoiding bias and ensuring relevance. Optimize for user experience, keeping surveys concise and engaging. Pilot test to iron out glitches and refine language. Implement a mix of question formats for depth. Leverage technology for accessibility and real-time data collection. Encourage honest responses through anonymity. Your well-designed surveys will be the compass guiding strategic decisions. Let's create surveys that truly resonate! https://lnkd.in/dU4WKjKN #digitalschoolofmarketing #SurveyDesign #MarketResearch #DataCollection #UserExperience #QuestionPrecision #FeedbackMatters #ResearchMethods #DataInsights #StrategicDecisions #MarketUnderstanding