Steve Greenfield’s Post

Volkswagen Group's BEV-or-bust strategy is... bust! VW Group is now, as many of its peers, "recalibrating" its electrification strategy more towards PHEV. Actually, according to the Automotive News Europe article below, VW Group is currently selling so many ICE vehicles relatively, that it might overshoot its EU CO-2 target in 2025 and CEO Oliver Bluhme is asking EU regulators for leniency. The strategies of especially the European and American OEMs are changing significantly these days and looks more and more like the strategy of Toyota (which some of them mocked as laggard until recently). Interesting times! #volkswagen #automotive #autobranchen #bilbranchen

"The VW Group’s strategy to go all-in on full-electric vehicles is no more. The core VW brand, which pitched its ID family of EVs as central to its future, has admitted it will need more plug-in hybrids as EV sales decelerate." #VWGroup #EV #Hybrid #VWMiddleEast

🚘 @VW Shifts Gears on EV Strategy 🔋 💨 Volatile Environment: Amidst decelerating #BEV sales and dominance of local brands in China, Volkswagen is adjusting its famous all-in electrification approach. 🔀 Strategy Pivot: The core VW brand plans to introduce more plug-in hybrids, marking a shift from its earlier stance of positioning the ID family as central to its #EV future. ⚠️ Course Correction: VW has shelved plans for a €2B #EV factory in Germany and is seeking leniency from EU regulators for overshooting emissions allowance due to high combustion engine sales. 🌐 Global Headwinds: With countries scaling back #EV subsidies, gaps in charging infrastructure, and cost challenges, automakers like VW face hurdles in their #EV transition. 🎯 Navigating Volatility: VW aims to strike partnerships, launch a new EV brand in China, and explore cheaper EV models to adapt to the evolving landscape. Read more at https://lnkd.in/eQ8ewG8U #VW #ElectricVehicles #StrategyShift #AutomotiveIndustry #EVs

As predicted, another sad day for #LegacyAuto, #Germany and the #Environment! "The core #VW brand, which pitched its #ID family of battery-#electriccars as central to its future, has admitted it will need more plug-in hybrids as #BEV sales decelerate. This marks just the latest adjustment VW has made to its electrification strategy after the company had problems with several model releases and fell behind in #China, where local brands now dominate. The automaker has also shelved efforts to seek outside investors for its #battery unit and scrapped plans for a €2 billion ($2.2 billion) #EV factory in Germany." https://lnkd.in/dX_itm75

VW's Affordable EV Push: A Blast from the Past to Save the Future Volkswagen’s banking on affordable electric vehicles to revive its flagging sales in Europe and China, echoing a strategy from the 1970s oil crisis. According to Fortune, the German automaker plans to roll out eight new budget-friendly EVs by 2027. From Elektro Bus to ID.2all: VW’s Electric Evolution Back in the early ’70s, VW experimented with its first electric concept, the Elektro Bus, responding to sky-high oil prices. Now, they’re at it again. VW brand chief Thomas Schaefer told German media, “We have to produce our vehicles profitably and put them on the road at affordable prices.” One of these new […] by Haye Kesteloo #ev #Canada #China #Europe #Ford #GM #Make #SouthCarolina #Tesla #Volkswagen

Volkswagen Group warned it may close the Brussels assembly plant of its AUDI AG brand due to a sharp drop in demand for high-end electric cars that has hit Europe's top automaker, forcing it to cut its margin target for the current year. Automakers have been hit hard by lower-than-expected EV demand after investing heavily in capacity and technology development, with Audi warning earlier this year its sales would dip in 2024 as it worked on introducing new models while also cutting costs. https://lnkd.in/emRyfMvW

Volkswagen Group is taking several steps to stay competitive in #China. In November, the automaker unveiled its "In China, for China" plan. Last week, it shared new details of the plan's key components, which include: 💰 Reducing vehicle costs by 40% 👨💻 Introducing a new, locally developed tech platform 🤝Key partnerships with local automakers like XPENG and SAIC Motor Read more in the story below 👇 #automotive #technology

Volkswagen is convinced the future will be electric as it braces itself for “major challenges” amid cost-cutting and a gloomy sales outlook. Volkswagen is taking a longer-term view on electric vehicles, saying it plans to accommodate different customers’ needs, a softening of the #automaker’s language which previously aimed for ambitious #EV uptake. #EnergyTransition #Innovation #urbanmobility #futuremobility #electricvehicles #automotive https://lnkd.in/gaBHjmp3

Volkswagen is facing the first major casualty of the rising EV era. As affordable electric vehicles like China’s Ora dominate the market, traditional automakers are feeling the pressure. Volkswagen is now considering shutting down plants in response to this fierce competition and shrinking demand for traditional cars. This signals a critical moment as the automotive landscape shifts, and legacy brands must adapt or face tough consequences. #EVAge #NewEra #AutoIndustry

Mercedes-Benz is the latest car maker to delay its electrification goal after Ford and GM admitted plans are 'overambitious'. -MB pulls back expectations on electric sales. -MB to update combustion engine cars as EV demand slows. -CEO says Plug-in hybrids will "stay relevant" for several years. -Trade tensions, supply chain costs to weigh in 2024. -Targeting up to 50% electrified sales by 2030, 5 years later than previous plan.