Steve Tomanchek’s Post

Advertising in the living room drives “significantly higher ad recall” than other rooms in the house, a new study has found. Read more about boosting advertising recall here: https://hubs.la/Q02phVVM0 #themedialeader #adwanted #advertising

Spring is here and full of fresh opportunities for innovative advertising tactics. If you haven't already, now is the ideal time to enhance your spring ad campaigns! 🌷 Explore how SilverBack Advertising can help you achieve this goal by clicking the link below: https://lnkd.in/eEvv-EyR #BlogPost #SpringAdvertising #Advertising 

Ahh nostalgia, the fine wine of advertising tactics. Nostalgia has the power to band generations together, sparking widespread emotion to the simpler times from their past. Something this influential that gets better with age should have every advertiser reconsidering its role in their marketing strategies. It’s all in the blog this month! https://loom.ly/S9VA3S0 #Advertising #EsparzaInsights #Nostalgia #NostalgiaPhenomenon #AdvertisingTactics #EsparzaAdvertising

Good is the enemy of great. Most advertising wants to be great- but isn't. What is the secret sauce to telling a good campaign idea from a great one? We spill the beans on our latest blog post. https://lnkd.in/gNX56FBS #advertising

As a Brit, I love humourous advertising, but why has it dropped in the last 9 years despite being proven to be effective? In this article, we showcase award-winning campaigns that highlight the different ways humour can be delivered and the significant impact it can have. Find out more here 👉 https://lnkd.in/gmNPmR-8 #CreativeEffectiveness #Advertising #Marketing

Still uncertain about YouTube advertising? 😵 Check out our latest blog post to unveil the potential of this platform in boosting your brand. 🚀📈 #YouTubeAdvertising #BrandGrowth #youtube #advertising #brandgrowth #digitalmarketing #youtubeads 👉 https://lnkd.in/dDxyjz-D)

Specialized Bicycle Components at 50 🎂 🎉 🍻 How the brand has changed. How the industry has changed. How the world into with it sells has changed. Now some of that change is clearly good, whilst some is definitely not. As a long-term brand fan (who has more than occasionally questioned what the hell the business is doing) I will say I absolutely love that in the year of its 50th birthday, they chose to launch an alloy XC full suspension bike - the new Chisel FS - offered at a price which makes it (by today's market standards) affordable. Our world has changed, but why I ride hasn't. #cycling #sportsbusiness #globalbusiness #globalindustry #innovators #brands #storytelling #innovators #pioneers #customerexperience #audienceengagement #omnichannel #retail #distribution #manufacutring

Why spend big $$$ on traditional marketing when you can get better results with Courimo’s digital strategies for half the price? 🤔💸 It’s like buying a billboard in the desert or a prime-time ad on your phone—where would YOU look? 😉📱 Let's make every dollar count! #DigitalWins #SmartMarketing #CourimoEffect

Well. That's the whole thing. Digital and Ai...I don't know where we are headed in terms of originality, concept, intent, moment of truth, and content. Phew. #whenadvertisingtriedharder #creative #copywriting #creativitymatters #ideasworthsharing #brandmanagement #ads #mercedesE420

Here's the latest in our "Trago Versus" series of ad campaigns. Ads like this are hugely complex to comply with the Comparative Advertising Directive but we love delivering effective advertising for our South West clients! To verify see www.trago.co.uk/compare #southwestbusiness #advertising #videomarketing