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Investment Management Transformation & BaaS Launch Support. Senior "Utility Player" in Banking & Finance Management - Chief of Staff & COO

Three comments on "Banking as a Service" and "Embedded Finance" more broadly. 1. There is massive upside potential. Properly done, BaaS integrates payments, credit, deposits, cash management, & earned wage access into customers' lives in valuable, elegant, seamless ways. 2. It is really hard to do BaaS properly. There are many moving parts, many stakeholders, a lot of novelty / bespoke processes, and a rapidly evolving regulatory approach to what is considered higher risk. 3. BaaS is a scale play. "Go big or go home."The economics improve with decimal places. With no footprint, no branch network, and no relationship management teams, BaaS banks can grow revenues and deposits with relatively modest relative increases in expenses. But the initial investment is substantial to get those first programs up and running: API economy, third party oversight, etc. The break even point is a fairly large number (whether deposits/loans/revenues) I was brought into Five Star Bank as it went "from zero to one" with its largest BaaS program and then several other programs and platforms. I headed the Ops, InfraTech, Product Management and Business Analyst teams. Between them, they handled much of the operational implementation, "partner success", and ongoing administration of the BaaS partners / program / platforms. It was a great experience with many excellent people. I would have loved to see the BaaS business thrive for decades. But I understand the decision, and I have only positive things to say about my former colleagues both at FSB and the many external stakeholders involved in the BaaS relationships. https://lnkd.in/emyAGbdd

Financial Institutions, Inc. Announces Intent to Begin Winding Down BaaS, Reflecting Strategic Focus on Core Franchise

Financial Institutions, Inc. Announces Intent to Begin Winding Down BaaS, Reflecting Strategic Focus on Core Franchise

financialinstitutionsinc.q4ir.com

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