I presented this at the #ANA Analytics & Data Science Committee meeting in New York City last week. I talked about why customer-centric data refinement is necessary in the age of ubiquitous data and AI. Please take a listen if you are interested in high-level data-driven marketing. Please feel free to contact me with any questions. #data #analytics #CDP #customerdata #marketing #marketingautomation #targetmarketing #personalization #modeling #datamart #sandbox https://lnkd.in/ektptvtt
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Founder and CEO Leads Genius | Fractional BDO | 180+ satisfied clients and growing | specializing in Business Development as a Service. Expert in Lead Generation and Digital Marketing for the B2B Market
2moGreat insights, Stephen! Customer-centric data refinement is crucial in today’s data-driven landscape. It’s interesting to see how AI can enhance our understanding of customer needs. Looking forward to diving deeper into your presentation and exploring potential applications in B2B lead generation.