Stephanie Bush’s Post

'Assume That I Can' #ChangeTheNarrative ⇨ Agencies https://lnkd.in/eS7aD6nf A Transformative PSA for World Down Syndrome Day. Misconceptions about individuals with Down syndrome often shape our interactions, perpetuating these myths into perceived truths. CoorDown is on a mission to shift our viewpoints. ✨ CoorDown | Creatives: Luca Lorenzini & Martina Fuga ⇨ On LinkedIn, our Theme Pages outshine personal brands in visibility, attracting tens of millions monthly. We achieve this by clearly setting audience expectations. Discover more by scheduling a call with us today! #Inclusion #Advertising

#BBHInNews - Our Executive Creative Director (ECD) Swati Balani speaks to Tanzila Shaikh from exchange4media on how is the advertising industry gearing up for topics around ‘sex’ and ‘sexual health’ in the times of social media. Balani believes that brands should take a cautionary approach to such sensitive subjects because while the audience has evolved, it only takes one dialogue or word to make a conversation of intimacy distasteful. Link to the full article in comments section. #advertising #sexualhealth #sexeducation #adtrends

IMPACT spoke to several junior and mid-level resources in the industry who shared instances of working their way around misogynistic experiences. Here are some examples of regression behind the lens. Do you agree? Share your experiences in the comments. #advertising #progressive #regressiveads #womeninadvertising #adworld #womensday #womeninads #womenleaders Neeta Nair Arka Roy Chowdhury

There is a lot of research that shows the best way to break barriers around uncomfortable health issues is with humour. Mosh have done such a great job with the creative - using humour to cut through the noise so that we can help more men address this huge problem. With a bit of media magic we've done our bit to help Get It Up. Challenge: Mosh is not known for Sexual Health and we didn't have a lot of budget. The campaign will need to punch above its weight, get noticed and generate fame. Our media strategy needs to give our creative the best chance of success while still abiding by marketing science principles. Strategy: Make 1 + 1 = 3 by combining large reach OOH formats that reach the category with punchy creator partnerships with Betoota and other creators that are designed to gain extra share of voice and embed Mosh into the cultural conversation. Cracking work everyone and thanks for involving us so early: Jonno Seidler, Alexandra Aguirre, Nicholas Holden, Jack Cody. And our great partners: JCDecaux Australia, Revolution360, The Betoota Advocate. Read more: https://lnkd.in/gwxWcE4q

While I can probably see where they are coming from, it's evident that sensitivity and cultural awareness are paramount in marketing initiatives. As professionals in the industry, it's crucial for us to learn from such oversights are strive to create inclusive and emphathetic campaigns that resonate with audience. Insensitive portrayals of sensitive topics such as domestic violence and body image not only alienate and offend audiences but also damage brand reputation and erode consumer trust. In today's socially conscious landscape, consumers expect brands to demonstrate social responsibility and ethical integrity in their marketing communications. By prioritizing inclusivity, empathy, and respect in our campaigns, we not only foster positive brand perception but also contribute to a more inclusive and empathetic society. How do you ensure your marketing campaigns are culturally sensitive and inclusive? How do you ensure your brand's messaging resonates with diverse audiences while avoiding potential pitfalls? #MarketingEthics #SensitivityInAdvertising #BrandResponsibility #InclusiveMarketing #LinkedInDiscussion https://lnkd.in/g9wpBXXf

Let’s take a minute to talk about trust. Advertisers are tasked with building trust in the brands they represent, a tall order with evolving consumer attitudes and the many moving pieces involved in a buyer journey. According to the Edelman Trust Barometer, 53% of people say trust is the most important factor in deciding whether to buy from a new brand, second only to price and affordability. Additionally, most people (64%) want brands to serve as a reliable source of information, and 70% of people avoid ads, instead seeking information about products and services from subject matter experts or people they know. Your takeaway: Building trust is vital for brand engagement and requires authentic, accurate information from people that can reflect lived experiences back at your consumers. An ad that comes across as a caricature will do little to build that oh-so-essential trust. So, what makes a consumer trust a brand anyway? Women want to know you’re in it for the right reasons. Sure, we all need to make a profit, but at what cost? Does your product deliver? Are your people treated fairly, but respectfully, and given opportunities? And what are you doing with the money once you have it? Are you advancing women’s rights? Are you advocating for causes that matter to her? Basically, are you on her page? And are you expressing all that you’re doing to make her world, the world, a better place in your advertising, your PR, and within your own company? There are ways to do it that are not disingenuous, that represent your truth. And we’d be happy to talk about it.

Human Rights Day reminds me why inclusivity matters—not just in life, but in marketing. A brand that values fairness, equity and transparency creates authentic connections with its audience. Treat your audience as equals. Listen, engage and include them authentically. Marketing isn't just about selling—it’s about shared values. #HumanRightsDay #InclusiveMarketing #BrandEthics

Recently I have been discussing risk and how this impacts on marketing messages aimed at male and female customers. Without wishing to draw stereotypes, evidence suggests that men and women deal with and react to risk differently with women being more risk-averse than men, this does not mean they take fewer risks just that they look for more assurances and evidence when reviewing risk and making a decision. This impacts significantly on the type of messaging, frequency and tone of voice you need to incorporate in your communications to create a balanced strategy that appeals to both genders and communicates your brand, proposition and products in targeted and engaging ways. In my latest blog, I explore some of the basics of attitudes to risk and risk aversion and what this can mean to brand and marketing communications. Sally Chuku Check out the blog here https://wix.to/WHutbqe #newblogpost

Last week, I had the privilege of joining the Girls in Marketing webinar, Inside the Campaign: CPB London’s IWD 2022 Campaign with Trudi Harris Dubon. During the session, Trudi shared insights into the groundbreaking International Women’s Day 2022 campaign that made waves by challenging unconscious bias, achieving over 4.7M impressions, and 250K+ engagements on social media. I was particularly interested to learn the key takeaways from her experience, which included: ✔️ Embracing copywriter infringements: even if it’s controversial, at least they’re talking about you! ✔️ Being prepared for backlash and trolling and planning ahead. ✔️ Extending successful ideas: if the campaign works, don’t stop - find ways to amplify and expand.

Being mindful of how your online presence appears to different people is a huge step towards offering more accessible services. These three simple implementations in the way we write can make a huge difference to the inclusiveness of our online presence. 1) Include alt-text on your images. 2) Include pronouns in email signatures. 3) Use a capital letter for every word within your hashtag. #Inclusivity #Inclusive #SocialMediaTips #MarketingTips