Marketing Consultant - Overall Strategy Plus Digital Focus - Seeds to weeds to leads!
Folding laundry, I turned a shirt inside out that was already outside out & my 1st thought was to hit control Z ... 🙃
Steph (Zschunke) Bilovsky, PCM’s Post
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Brand strategist specialising in copywriting | Creating messaging, tone of voice and copy for small businesses looking to have a bigger impact | Improve your own copy with my audit service | Founder at Made Simple by Sam
When I run my tone of voice workshops, I always include examples from Monzo Bank. Why? Because they've nailed theirs! As one of the 'cool' new(ish) challenger banks, they've decided to go down the relatability route rather than the traditional tone many of the more established banks take. (You know the ones, the horse advert panning through multiple generations that inexplicably makes me cry.) And I haven't looked at the engagement levels of other banks to compare but I'd bet that Monzo get far higher rates of interaction from their customers thanks to their approachable, tongue-in-cheek style. It's a fine balance to strike because they need customers to be able to trust them with their money and sometimes there are more serious updates to be shared. But in a way, by establishing the human side of their brand and fostering connection through creating repeated 'ha, that's exactly what it's like' moments for their audience, I'd bet that when there is a more corporate announcement people pay more attention because they know it must be important. Your brand's tone of voice can be anything you want it to be but it has to be sustainable and to create connection. Something that Monzo absolutely smash. As for the late to the call excuses below, what's your favourite? _____________________________ Hi, I'm Sam and I'm passionate about creating brand messaging, tone of voice and copy for businesses looking to have a bigger impact. I focus on creating connection through content because without connection, there's no conversion.
REASONS I WAS LATE TO THE CALL (WFH EDITION): – my doorbell rang – my cat threw up – I was folding my laundry – I was making a snack – I was looking inside my fridge for no real reason
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LAUNDRY! If you're a mom--this is a never-ending battle. If you don't have kids at your house, it still seems like there is always laundry to be done. Make your life easier by having baskets for each person in your family--when you take things out of the dryer, separate them right there. You can even consider each person having their own loads for washing and drying! I like to hang ALL tops (even t-shirts) to keep them from getting wrinkled. I use hooks for pants to make them fast and easy to hang, especially since we wear jeans a couple times before we wash them. What are your laundry organizing questions? Bring them on!!
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How to Pack Pots and Pans for a long-distance move
How to Pack Pots and Pans for a long-distance move
homevalueplus.info
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How to Pack Pots and Pans for a long-distance move
How to Pack Pots and Pans for a long-distance move
homevalueplus.info
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How to Pack Pots and Pans for a long-distance move
How to Pack Pots and Pans for a long-distance move
homevalueplus.info
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How to Pack Pots and Pans for a long-distance move
How to Pack Pots and Pans for a long-distance move
homevalueplus.info
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How to Pack Pots and Pans for a long-distance move
How to Pack Pots and Pans for a long-distance move
homevalueplus.info
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6 Mistakes to Avoid When Cleaning Your Shower
6 Mistakes to Avoid When Cleaning Your Shower
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