Stephanie Childs’ Post

Data shows that there is a significant increase in traffic fatalities around the holiday season involving impaired drivers. That is why it’s great to see Illinois Manufacturers' Association member Diageo launch a groundbreaking campaign to prevent impaired driving in the U.S.: "Take a Minute. Make a Plan." This initiative is unlike anything they have done before. By uniting the leadership of Mothers Against Drunk Driving (MADD), the cultural power of the National Football League (NFL) , and Uber’s transportation solutions, alongside three of Diageo’s iconic brands –Crown Royal, Smirnoff, and Captain Morgan– this campaign stands as a first-of-its-kind collaboration. Together, they are reaching millions of fans with a unified and powerful message about the importance of pre-planning to prevent impaired driving. This campaign could not be more timely. Despite progress in other areas, drunk driving is once again on the rise, and the consequences are devastating. National Impaired Driving Prevention Month serves as a stark reminder that we all share a responsibility to address this issue. By encouraging fans to take just one minute to never drive impaired —whether by designating a sober driver, reserving a ride, or using public transportation—we can help turn the tide and make a meaningful impact. With a 360-degree marketing approach—including digital spots, in-stadium activations, Uber incentives, and more—this campaign is designed to meet fans where they are, inspiring responsible choices and promoting safety during December and through the season. This effort reflects Diageo’s longstanding commitment to creating a culture of responsibility and directly supports their global Spirit of Progress ambition to shift the attitudes of five million people regarding impaired driving . This is the power of collaboration to create safer celebrations for fans this season and beyond. Thank you Raymond Reddrick, Angela Hoover and the Diageo team for your leadership. #DriveSober

If you told me as a kid that I would one day spend my working hours building a fan rewards program for one of the most storied professional sports organizations, I probably wouldn't have put down NBA Live to listen to you (remember the one with D Wade on the cover?). 🎮 But once you got my attention, I would have been pretty stoked. And with that said, I'm thrilled to reveal what my team and I have been working on these past months... Introducing Cavs Rewards - the NBA's first open-loop rewards program that lets Cleveland Cavaliers fans earn points on everyday shopping! 🏀 🛒 What makes this particularly special is the innovative technology we've built from the ground up. Fans can now earn Cavs points not just at games, but at their favorite local spots - from grabbing groceries at Giant Eagle to enjoying a slice at Jet's Pizza or picking up drinks from Great Lakes Brewing Company. The technical challenge of creating a seamless rewards experience across diverse merchants was daunting, but seeing fans already engaging with the platform makes it all worth it. We've built something that transforms the traditional sports loyalty model into a 365-day fan engagement engine. Some key features I'm particularly proud of: -Frictionless integration with any credit/debit card -Real-time points earning at partner locations -A scalable architecture that allows us to quickly onboard new merchant partners -Deep analytics capabilities to drive data-powered insights on a team's fanbase To our partners who believed in this vision - including The Coca-Cola Company, Anheuser-Busch, and many others - thank you for joining us on this journey. And to the incredible Cavs organization, particularly Georgia Sapounas, Christina B., Brandon Jirousek and the entire team: your commitment to innovation in fan engagement is truly inspiring. This is just the beginning. You can join Cavs Rewards today through the official Cavs App. Press release: https://lnkd.in/e3E_QTFh Special shout out and thanks to our early supporters: Dan Fleischmann, Jeff Safferman, Morgan Beller, Will Nuelle, Jake Cvengros, Adam Jafer, Marcus Krylborn Huge thanks to the Uptop team for your dedication: John Timoney-Gomez, Alex Vobornov, Zac Sebo

DID BRANDS AND MARKETERS LOSE AN OPPORTUNITY TO BUILD BRAND SALIENCE AND CONSUMER ENGAGEMENT ON APRIL FOOLS' DAY? In 1996, on April Fools' Day, Taco Bell played this prank. They released a full-page ad in leading dailies claiming they had purchased the Liberty Bell, one of the historic and iconic treasures of the US, to reduce the Nation's Debt! Taco Bell also issued a press release that compared this purchase to corporations adopting highways. It also encouraged other companies to do their bit to reduce the country's debt! This ad created an enormous outpouring of response in America, raising concern and shock! People called Taco Bell headquarters, National Park Service, Philadelphia, to ask if the Liberty Bell had been sold! By Noon, Taco Bell issued another press release stating that it was a hoax and the "Best Joke of the Day," and they committed $50,000 to the upkeep of the Liberty Bell. Thought it was a brilliant way to reinforce Taco Bell's brand image and create authentic customer engagement within the community! Any brand campaigns that you came across on April Fools' Day that caught your attention and imagination? The real question is, are brands, CMOs, or companies willing to take a risk and play at the edge? Also, customers get actively involved and engage with brands only when they play at this edge rather than pure, boring marketing messages that keep saying buy me. Agree? #supercmopodcast #marketing, #brands #digital #digitalmarketing #campaigns #CMO #PR #integratedmarketing #ideas #brandengagement Storyboard18

💃 "Have you seen #MichelleWilliams' hilarious ad for Uber One's latest campaign?" That's the question that sparked a conversation in our office when a #GenZ employee asked, "Who is Michelle Williams?" It was a moment that perfectly encapsulated the brilliance of the ad's concept—poking fun at the audience's potential lack of awareness while cleverly drawing attention to Uber One's campaign. This ad has been a massive success, racking up millions of views across various social media platforms. The overwhelming viewership speaks volumes about its impact, not to mention the impressive brand recall it has generated for Uber One Rewards. This resurgence of humor in advertising is something we're excited to see more of. It's a refreshing shift from the usual marketing strategies, and if this campaign is any indication, it's a trend that's here to stay. https://lnkd.in/dyBgkGNU #humour #DesnitysChild #BrandRecall #MarketingStrategies

The next episode of Loyalty Program Slam is grilling up in the Loyalty Lounge, can you guess what our slammers are taking on next? For a rewards program that’s only a few years old, this brand has found massive success in the highly competitive quick eats space driving over 20 BILLION in sales. Leave your best guess in the comments below! #LoyaltyProgramSlam #LoyaltyLounge

It's Blue C's 3rd installment of Casual Fridays on location at Wahoo's Fish Taco. We couldn't pass up the opportunity to recap the American Advertising Federation Orange County's #ExperientialMarketing panel this past Wednesday at Rivian Theater. Top Takeaways: 💡Listen to your core customers/fans to identify what interests them and what they are passionate about. Create an experience that feeds their passion, not one that pushes a sale.  💡" Show up and surprise people." – Tony Caravano, Sr. Director of Experiential Marketing & Customer Engagement 💡It doesn't matter – B2C or B2B, large budget or minimal funds – create an experience for your target audience that delivers value in a more personal way. If you went, what did you take away from the event? What other topics, verticals, or technologies would you like to be explored via future @AMAOC events? Share.

The past 7 days have been a wild ride. ⚫ Monday - Get a note that another agency is looking for brands to collaborate on a Super Bowl - er, Big Game - execution that weekend with one of their brands. Get on a call with that agency and figure out it's a great fit for our client. ⚫ Tuesday - Work all day to concept some really awesome ways in to this activation and get them sold in to client. ⚫ Wednesday - Work closely with the creative team as they start creating posts to align to the chosen concept all while simultaneously working through legal. ⚫ Thursday - Get concepts approved, with some tweaks. Work to pull together an awesome community management guide for this activation. Send everything over to the other agency and hope it gets approved by their client. ⚫ Friday - Tie up loose ends with legal and answer any outstanding questions (also try to get some work done that has been put off all week in order to get this across the finish line). ⚫ Saturday - Our part of the activation goes live!! Work with the other agency's community management and BL teams to help answer questions and even create a whole playlist due to a fan's comment. ⚫ Sunday - Rest. Finally. ⚫ Monday (today) - Wake up to see that one of our five posts has THIRTEEN POINT SIX MILLION VIEWS. Couldn't have done it without the amazing, silly, goofy Red Lobster team! Big, huge, ginormous shoutouts to Sam Harris, Nhu Y Pham, Parker Hamrick, Annie Chaale, Erin Fulton, and Hannah Roose Here's the post in question, in partnership with Hyundai's OOTO for the weekend Super Bowl campaign, inviting other brands to take over their channel for them all weekend long:

Today was significant for my team and me, but it left us hungry. Knowing my team, a group of guys needing an experience to re-energize and refocus, we opted to dine at Hooters. While the burger was average, the overall experience will be remembered for a long time. Hooters serves as a prime example of how experiential marketing operates. The question remains: how long will a brand linger in consumers' minds after their last encounter? Remember, don't just sell a product; sell the experience. #experientialmarketing #hooters

Elevating Ads with Strategic Celebrity Partnerships The reported Beckham-Aniston Super Bowl appearance highlights key considerations for leveraging celebrity tie-ups in advertising: 1. Relevance - Do the celebrities authentically connect with your brand and target audience? The Beckhams' broad appeal could make them a strong fit. 2. Exclusivity - Unexpected pairings like Beckham and Aniston create buzz and help the partnership stand out. Uniqueness is powerful. 3. Timing - Aligning with major cultural moments like the Super Bowl maximizes viewership and impact. Strategic timing amplifies reach. 4. Cohesion - The best partnerships feel natural, not forced. Ensuring an authentic, on-brand message is crucial. 5. Measurement - Clearly defining objectives (e.g. awareness, sales) and closely tracking KPIs is essential to demonstrate ROI. Thoughtful planning is the foundation for any successful ad campaign, with or without celebrities. #MKTG5519 #Advertising #planning

This cheeky Burger King billboard is a masterclass in memorable advertising. It pokes fun, creates intrigue, and stays true to the brand voice all in one swoop. A little playful rivalry can elevate your brand presence and make you stand out in a crowded market. Just ensure your product delivers the royal experience you’re promising! #marketting #brandstrategy