LinkedIn Ads targeting seems to be flawed. 😕 Let me explain! 👉 For example, I'd like to target consumer finance companies in the Baltics and Nordics. I have a sample set of companies, and I've determined that they are all in the Financial Services category on LinkedIn. When building an audience, LinkedIn allows you to play around with it to see which companies are included in the audience. For the sample set of companies, I see that the people who work there are not only categorized in the Financial Services category but also in some of the sub-categories. In targeting, you can't have both. You can't target the main category and exclude the irrelevant sub-categories. But if you use only sub-categories, you'd exclude people who are only in the main category. You would think that all users in the main category are divided between the sub-categories, but this isn't the case. That's not all! LinkedIn might decide to add users from other associated pages to your targeting audience. 🧯What's the solution?! Use prebuilt lists. Yes, use tools like Clay, to define and build a list of companies to upload to LinkedIn. This will ensure that you target only the relevant companies without unintentionally excluding any of them. Pro tip! Build a company, not a contact list. This ensures a higher match rate. Let me know if you have seen anything similar! #linkedinads #b2bmarketing #linkedinadvertising #b2b
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“We tried replicating our Facebook campaigns on LinkedIn, but the results were… ‘meh.’” I can’t tell you how often I’ve heard this from clients. Here’s why it doesn’t work—and why LinkedIn needs a different approach: ❌ Interest-based targeting — Effective on Meta and YouTube, but weak on LinkedIn. ❌ Targeting LinkedIn Groups — Anyone can join any group, so this often brings unqualified leads. ❌ Targeting too broadly — Broad targeting and enabling audience expansion dilute your message and kill your CTR. ❌ Broad messaging — Casting a wide net forces a broad message, but the opposite works best on LinkedIn. ❌ Ads that look like ads — LinkedIn is still a social platform. People will scroll by if your creative looks too much like an ad. Here’s what to do instead: ✅ Be specific with targeting — Use job title, industry, geography, company size, revenue, or employee count to narrow in on your ideal audience. ✅ Speak directly to their challenges — Address your ICP’s top pain points, then introduce your solution. ✅ Create ads that don’t look like ads — Real people in real scenarios. Use stories. Show, don’t tell. I encourage you to schedule time this week to check these elements in LinkedIn Campaign Manager. Or… sign up for a FREE LinkedIn Ads Account Scan done by me! You’ll answer a few questions, and if you qualify, I’ll personally review your account and share actionable tips to stop wasting ad spend and start attracting the right leads. 🚀 Ready to get started? Click “Visit my website” near my name ☝️ to apply! #linkedinadsmanager #linkedinadvertising #b2bmarketing
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Reaching your ideal customers can be a struggle, especially on platforms like LinkedIn where competition is fierce. But what if you could target your ideal audience with laser focus? Targeting the wrong audience is a waste of time and resources. Interesting to know that: • 82% of B2B Marketers Say LinkedIn is the Most Successful Social Media Platform • Almost 92% of businesses uses LinkedIn in their marketing campaigns (Global Data). But what if you could find your ideal customers with laser focus? Did you know LinkedIn ads boast a conversion rate 3 times higher than other major platforms? That's right! Enter the power of Moris Media Digital Doctors. With their LinkedIn Management strategies, they will help your business become visible and much more. a conversion rate 3 times higher than other major platforms? That's right! With targeted LinkedIn advertising, you can ensure your message reaches the right people at the right time. Here's how Moris Media helps you get noticed on LinkedIn: Audience Targeting Experts: Conduct in-depth research to understand your ideal customer and create laser-focused targeting parameters. Compelling Ad Creation: Craft captivating ad copy and visuals that grab attention and generate clicks. Campaign Optimization & Tracking: Constantly monitor campaign performance and adjust strategies to maximize your return on investment (ROI). Imagine: • Putting your brand directly in front of decision-makers and industry influencers. • Generating high-quality leads that convert into loyal customers. • Achieving significant growth for your business through targeted LinkedIn advertising. Stop wasting your marketing efforts on a scattered audience! Get noticed by people who matter. Visit https://lnkd.in/dTFBykMN or schedule a call with https://lnkd.in/d8NZSzFi and let Moris Media create high-impact LinkedIn Ad campaigns that get you noticed by the people who matter the most. - - - #digitalmarketing #PR #MorisMedia #LinkedInAds #LeadGeneration #TargetedMarketing #SocialMediaMarketing #BusinessGrowth #B2BMarketing #entrepreneur #sales #advertising
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Did you know that LinkedIn Ads have a higher engagement rate compared to other social media platforms? Learn how to leverage the benefits of advertising on LinkedIn to reach your target audience and grow your brand. Laser-focused Targeting: LinkedIn boasts a massive professional network, but its true strength lies in how you can target specific users within it. You can get granular with filters like job title, industry, company size, skills, and even years of experience. This ensures your ads reach highly relevant individuals genuinely interested in what you offer. Quality Audience: They're actively seeking industry updates, potential connections, and solutions to professional problems. This makes them a high-value audience for B2B advertisers. Multiple Ad Formats Building Brand Authority Lead Nurturing Measurable Results In short, LinkedIn Ads offer a powerful and targeted way to reach a high-quality professional audience. By leveraging these benefits, you can generate leads, build brand awareness, and ultimately achieve your business goals. #SocialMediaMarketing#Linkedin Ads
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🌟 Looking to boost your leads and grow your business? Here are six top tips to get you started! 🚀💼 1. **Start a Blog**: Share valuable content and insights on your website to attract and engage your target audience. A well-maintained blog can position you as an authority in your industry and drive organic traffic to your site. 📝🔍 2. **Use Lead Magnets**: Offer irresistible incentives such as e-books, guides, or webinars in exchange for your audience's contact information. Lead magnets are an effective way to capture leads and nurture them through the sales funnel. 🎁📈 3. **Social Media Advertising**: Leverage the power of social media platforms like Facebook, Instagram, and LinkedIn to reach your target audience with targeted ads. Social media advertising allows you to fine-tune your targeting options and maximize your ROI. 📱💰 4. **Influencer Marketing**: Partner with influencers in your industry to promote your products or services to their followers. Influencer marketing can help you reach a wider audience and build credibility and trust with potential customers. 👩🏫📣 5. **Messenger Marketing**: Utilize messaging apps like Facebook Messenger or WhatsApp to engage with leads and customers in real-time. Messenger marketing allows for personalized interactions and provides an opportunity to address inquiries and objections promptly. 💬🤖 6. **Talk to Friends and Family**: Don't underestimate the power of word-of-mouth marketing! Reach out to your personal network and ask for referrals or recommendations. Your friends and family can be valuable advocates for your business. 👥🗣️ Ready to take your lead generation efforts to the next level? Give these tips a try and watch your business thrive! 🌟💼 #LeadGeneration #BusinessGrowth #DigitalMarketingTips #MarketingStrategy #ContentMarketing #SocialMediaAdvertising #InfluencerMarketing #MessengerMarketing #WordOfMouth #Networking #BusinessSuccess #OnlinePresence #EngagementStrategy #CustomerAcquisition #GrowYourBusiness #MarketingMagic 🚀📊
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Why linkedin is digital marketing game-changer? LinkedIn has emerged as a pivotal platform in the realm of digital marketing for several reasons. Here are five key points that highlight why LinkedIn is a game-changer: 1)Professional Targeting: LinkedIn allows for highly targeted marketing by focusing on users' professional attributes such as industry, job title, company size, and seniority. 2)Content Authority and Thought Leadership: LinkedIn is a prime platform for establishing authority and thought leadership in your industry. By sharing valuable content, participating in relevant discussions, and publishing articles, businesses and individuals can enhance their reputation and build trust with their target audience. 3)B2B Marketing Effectiveness: Unlike many other social media platforms, LinkedIn is specifically designed for B2B interactions. 4)Advanced Analytics and Insights: LinkedIn offers robust analytics and reporting tools that provide detailed insights into the performance of your campaigns. Marketers can track engagement, understand audience demographics, and measure ROI more effectively, allowing for data-driven decision-making and optimization. 5)Networking and Lead Generation: The platform's networking capabilities enable businesses to connect with potential clients, partners, and industry influencers. LinkedIn’s features, such as InMail and advanced search filters, facilitate lead generation and direct outreach, helping to build valuable relationships and expand your network.
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Facebook and Instagram ads can transform your business when used effectively. ☺️ These social media platforms provide opportunities 💯 to reach a highly targeted audience at scale with compelling creative that positions your brand as a solution to your prospect's problems. 👍To make the most of Facebook and Instagram ads, start with a clear goal in mind like brand awareness, lead generation or sales. 🤑 Create ads with high resolution images, 📸 catchy headlines and compelling copy that speaks to the benefits of your product or service. Test different ad formats, headlines and images to determine what resonates best with your audience. 🤔 Use demographic and interest targeting to show your ad to the most valuable customers. Measure your results and optimize your campaign based on what's performing best. 🗞️Facebook and Instagram ads, when done correctly, can help you acquire more customers and grow your business faster. 📈 So get started today, be patient and persistent and you'll soon start seeing real results! 🙌
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𝐇𝐨𝐰 𝐭𝐨 𝐓𝐮𝐫𝐧 𝐋𝐢𝐤𝐞𝐬 𝐢𝐧𝐭𝐨 𝐋𝐞𝐚𝐝𝐬 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐟𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐆𝐫𝐨𝐰𝐭𝐡 Social media isn’t just about collecting likes; it’s about turning those likes into meaningful leads. By using the right strategies, you can transform casual followers into loyal customers and grow your business effectively. 1️⃣ 𝐂𝐫𝐞𝐚𝐭𝐞 𝐕𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 Share content that solves problems, educates or entertains your audience. This builds trust and keeps them coming back for more. 2️⃣ 𝐄𝐧𝐠𝐚𝐠𝐞 𝐰𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 Respond to comments, messages, and mentions. Genuine interactions can convert followers into potential leads. 3️⃣ 𝐔𝐬𝐞 𝐂𝐚𝐥𝐥-𝐭𝐨-𝐀𝐜𝐭𝐢𝐨𝐧𝐬 (𝐂𝐓𝐀𝐬) Encourage your audience to take action, like visiting your website, signing up for a newsletter, or contacting you. 4️⃣ 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐏𝐚𝐢𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 Invest in targeted social media ads to reach the right audience and drive qualified leads to your business. 5️⃣ 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐟𝐢𝐥𝐞𝐬 Ensure your social media bios include clear information about your business and direct links to your website or services. 6️⃣ 𝐑𝐮𝐧 𝐂𝐨𝐧𝐭𝐞𝐬𝐭𝐬 𝐚𝐧𝐝 𝐆𝐢𝐯𝐞𝐚𝐰𝐚𝐲𝐬 Encourage followers to engage with your brand by offering prizes. This not only boosts engagement but also attracts new leads. 7️⃣ 𝐒𝐡𝐚𝐫𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 Highlight satisfied customers and success stories. This builds credibility and encourages others to trust your brand. 8️⃣ Offer Free Resources Provide free tools, guides, or templates in exchange for contact information to generate leads. 9️⃣ 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 Partnering with influencers helps you tap into new audiences who trust their recommendations. 🔟 𝐓𝐫𝐚𝐜𝐤 𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐳𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 Use social media analytics to measure the success of your campaigns and refine your strategies for better results 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐓𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 𝐥𝐢𝐤𝐞𝐬 𝐢𝐧𝐭𝐨 𝐥𝐞𝐚𝐝𝐬 𝐭𝐨𝐝𝐚𝐲? Start implementing these strategies and see the impact on your business growth. Let’s grow together. #SocialMediaMarketing #BusinessGrowth #LeadGeneration #DigitalMarketing #SocialMediaTips #OnlineGrowth #MarketingStrategy #CustomerEngagement #SocialSelling #ContentMarketing
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𝗠𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗜𝗻𝗯𝗼𝘂𝗻𝗱 𝗟𝗲𝗮𝗱𝘀 𝗳𝗿𝗼𝗺 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧®️ You have an exceptional product or service and a well-crafted strategy, but are you leveraging social media to its full potential to pull in inbound leads? Here are some robust techniques to give your inbound leads a boost: 1️⃣ Advanced Targeting: Use the specific targeting options -Tailor your audience based on demographics, interests, and online behaviours to ensure your ads reach the right people at the right time. 2️⃣ Retargeting Campaigns: Implement retargeting to stay top-of-mind with people who have already shown interest in your brand. Dynamic ads showcasing viewed products can increase the likelihood of conversion. 3️⃣ Influencer Collaboration: Influencers with large, engaged followings can extend your reach and tap into existing trust and credibility. This can lead to a significant increase in inbound leads and conversions. 4️⃣ Exclusive Promotions: Offering exclusive deals to your social media followers not only incentivises engagement but can create a sense of urgency and exclusivity that drives immediate action. 5️⃣ Employee Advocacy: Encourage your team to share company content on their personal social media platforms. This expands your brand’s reach and cultivates trust and authenticity, leading to high-quality inbound leads. Remember, it's not about how loud you can shout, but how well you can attract and engage. Your audience is out there. It’s time to draw them in! What's your own top tip for generating leads on social media? (If you are willing to share...😉) ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ For further LinkedIn training & marketing strategies, please subscribe to The Link Tank®️ newsletter: https://lnkd.in/dDQdcSQu 🔗I always welcome thoughtful invitations to connect 📞Book a LinkedIn marketing strategy call using the link in my headline #leadgeneration #socialmediastrategy #inboundmarketing
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What happens when you scale a cold campaign on LinkedIn from $1k to $14k/month. First, some context: - Objective: Website Visits - Targeting: Target Account List + firmographic - Budget: $1k to $14k/month - Timeline: Sept 2023 to Feb 2023 - Audience Size: 32k - Goal: Traffic, Reach, Frequency - Ad format: Single image Interesting findings: - Reach maxed out around ~40% of the total audience size (typical for many cold audiences on LinkedIn. - Frequency rose from 1.56 to 7.57, which is healthy over 30 days - CPM spiked in February mostly because the bid strategy was changed from manual bid to max delivery - Increase in budget was highly correlated (.83) to increase in high-intent demo requests - Don't expect CPC and CPMs to stay the same as you increase budget; they will generally increase with more budget. Data Transparency: - This data was exported from LinkedIn and formatted/enriched by my team with audience size and % of audience. Things to keep in mind: - Your goal isn't demo requests and pipeline in the cold layer; you scale campaigns based on reach, clicks, and frequency. Now, you may look at influence in the cold layer, but it is not likely to have many attributable leads in a demand gen play. - There were multiple creative refreshes between Sept and February to refocus creative on the best-performing assets. - Each objective will scale differently Happy to answer any questions if you have any.
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🚀 Harness the Power of LinkedIn Ads to Accelerate Your Business Growth! 🚀 In today's competitive digital landscape, LinkedIn Ads are a powerful tool for businesses aiming to connect with a professional audience and achieve their marketing goals. Here’s why LinkedIn Ads should be a cornerstone of your advertising strategy: 1. Precision Targeting: With LinkedIn Ads, you can target your audience based on professional attributes such as job title, industry, company size, and more. This ensures your message reaches the decision-makers and influencers who matter most. 2. Boost Brand Visibility: LinkedIn’s professional network offers unparalleled opportunities to increase your brand’s visibility among industry leaders and potential clients. Use Sponsored Content, InMail, and Display Ads to highlight your brand’s unique value proposition. 3. High-Quality Lead Generation: Generate top-tier leads with LinkedIn’s Lead Gen Forms, which allow users to submit their information directly through your ads. This seamless experience helps you capture valuable data without disrupting the user journey. 4. Detailed Analytics: LinkedIn provides robust analytics to track the performance of your ad campaigns. Monitor metrics such as impressions, clicks, and conversions to optimize your strategy and maximize ROI. 5. Professional Credibility: Ads on LinkedIn benefit from the platform’s professional context, often resulting in higher engagement rates compared to other social networks. Leverage this credibility to build trust and foster meaningful connections. Investing in LinkedIn Ads is more than just expanding your reach—it's about connecting with the right audience to drive significant business results. Elevate your marketing efforts and see the difference LinkedIn Ads can make! 📈 Ready to take your marketing to the next level? Let’s connect and discuss how LinkedIn Ads can benefit your business! 📈 #LinkedInAds #B2BMarketing #DigitalMarketing #LeadGeneration #BrandAwareness #TargetedAdvertising #MarketingStrategy #BusinessGrowth #ProfessionalNetworking #AdTech #MarketingROI #LinkedInSuccess #ads #linkedinreach
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