In our latest episode of #imPRessions, David H. Dancer talks with co-hosts Jennifer Lewis and Kalli Vetrano about how to rebrand flawlessly. Having led iconic rebrands across industries, David shares the do's and don'ts of revamping a brand. From communicating changes to customers instead of surprising them to phasing in modifications, Dancer's advice is truly 💯. In this episode, David breaks down famous fails like Twitter/X and wins like Dunkin shedding "Donuts." Are you feeling inspired to modernize your business? Tune into this episode before starting your revamp. #Rebranding #BusinessBranding #MarketingStrategy #MarketingPodcast #BusinessPodcast #LinkedInMarketing #podcast The Pollack Group
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Want to build a lasting business, then service should be your number one priority. Few people know that better than Axel Simon Axel emphasizes the importance of understanding and serving people, learning continuously, and genuinely caring for clients. He advocates for focusing on clients' needs, solving their problems, and building long-term relationships rather than merely selling products. Axel's approach underlines personal connection, mentorship, and the transformative power of marketing rooted in empathy and customer service. We discussed all of this and a whole lot more! Watch or listen in comments. #marketing #podcast
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Redefining Success with Debra Levitt 🎤 Random Dialogues Speaking Events 6 Speakers, 6 Minutes Each Join Debra for Random Dialogues 27 this Wednesday, 25th September, from 8 PM to 9 PM! Tune in and support her alongside our other 5 speakers — we’d love to have you with us. . . . 💬 What’s a topic, issue, or subject you feel passionate about and would like to share? Drop your thoughts in the comments and join the conversation! #randomdialogues27 #success #podcasttips
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It is so easy to get sucked into focusing on the competition. They have more money. They are greenwashing. Their products are better or not better than yours. They have a bigger team. They stole your idea. They have a celebrity. Never once have I seen this help a brand succeed, including all the brands I've worked with. And I held a nasty judge on the competition for YEARS. But, it steals your energy to focus on what makes YOU special. #BrandStoryPodcast #podcast #branding #marketing #BrandBuilding #competetion #missionbranding #purposedrivenstrategy Gravity Group Steve Gilman
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A lack of trust signals is killing your sales. Brand vs Marketing, what’s the difference? In this episode, Richard Hill is joined by the Founder of The Identity Agency, Thomas Atkins. He delves deep into the process of branding, how you need to constantly adapt to stay relevant and the importance of creating touch points that resonate with your customers. When price isn’t the deciding factor, what is? The emotional connection a customer has with your brand. People want to support businesses that share similar values and beliefs to them. So, if you can humanise your brand and showcase what you stand for, you’ll have a better chance of retaining your customers. In a world of rising acquisition costs, building a brand has never been so important. So, sit back and listen to this podcast episode.
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Unlocking the Buyer Journey: Motivating Your Ideal Client to Take the Next Step Discover how to guide your ideal client along the buyer journey and motivate them to take action. Learn how to effectively address pain points and highlight opportunity points to keep them engaged and interested in your solution. Watch the full episode here https://lnkd.in/g8VDCsDp #digitalmarketing #linkedinmarketing #marketing #entrepreneur #smallbusiness #podcast#BuyerJourneyTips #MotivatingClients #AddressingPainPoints #OpportunityPoints #GuidingClients #TakingAction #EngagementStrategies #MarketingSuccess #IncreasingConversions #SolutionFocussed
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Think about iconic brands like Coca-Cola, Apple, or Starbucks. These companies didn't become household names overnight. They've spent decades nurturing their brands, investing time, effort, and resources into building a strong identity. 📍Branding isn't just about creating a logo or a catchy slogan. - It's about establishing a deep connection with your audience. - It's about building trust, loyalty, and a lasting reputation. ✅On our podcast, we've delved deep into the importance of branding as a long-term strategy. Ready to discover the power of branding? Tune in to our podcast now and hear inspiring stories. Watch on youtube - https://lnkd.in/g5ykGxGU . . . . . #amandeepsinghspeaks #branding #podcast #business
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🗓️ Mark your calendar for 4/18! 🗓️ The first episode of a new series in our podcast releases tomorrow! This series will focus on the journey we’re experiencing in building a high-performance creative agency. In the first episode, I sat down with Brighter Click’s Creative Strategist, Charlotte Sargeant 🎨🤓, to delve into the intricacies of building a marketing team from scratch! This conversation has me curious – what are your most essential hiring or onboarding tips? Let me know in the comments!
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5 Tips for Authentic Video Presentations: Engage Your Audience! Struggling to deliver a genuine video presentation? In this video, learn how to engage your audience naturally and avoid looking like a scripted robot. Discover the top 5 tips for authentic video presentations! Watch the full episode here https://lnkd.in/eHYH3wwF #digitalmarketing #linkedinmarketing #marketing #entrepreneur #smallbusiness #podcast#AuthenticVideoPresentations #EngageYourAudience #NaturalDelivery #VideoPresentationTips #ConfidentOnCamera #SpeakWithConviction #ConnectingWithYourViewers #DeliveringImpactfulTalks #PresentWithPassion #PublicSpeakingSkills
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Ted sets out one of the key ingredients that is currently missing from the exit process - Branding for Buyout. Ted and I will be releasing new video content that builds on that theme to share how we are reimagining the exit process. #valuecreation
Excited to share my journey on the latest Smashing Brands podcast episode hosted by Alec Mountain. In this conversation, I delve into my experience of building and selling businesses, shedding light on my first-of-its-kind approach to maximizing pre-exit brand value, explored in detail in my book, 'Branding for Buyout'. Dive into the episode as I reveal ways to implement this unique marketing strategy so you’re exit-ready whether you want to sell in 18 months or 18 years. For fellow entrepreneurs, I share some hard-earned advice. Embrace change, outthink problems before reaching for your wallet, and find the delicate balance between daily tasks and the grand vision for your company. Beyond business, I emphasize the significance of maintaining personal health, well-being, and friend connections. Join me in this candid discussion! #EntrepreneurialJourney #BrandingStrategies #SmashingBrandsPodcast #thegrist #brandingforbuyout #brandingforexit #brandingforIpo
The Art of Branding for Buyout: Insights from Ted Schleuter | Smashing Brands Podcast
https://www.youtube.com/
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🎙️Tune in to our latest episode, "How To Keep Showing Up When Life Happens" Join us as we share valuable advice on how you can keep showing up in your business when life happens. Learn how to push beyond circumstances and remain consistent with your work. Don’t miss these powerful insights! Watch & listen now: 🖥️YouTube: https://lnkd.in/eN4THThN 🎙️Spotify: https://lnkd.in/eyANNmtk #NewEpisode #PodcastAlert #SelfManagement #PersonalGrowth #Authenticity #NewVideoAlert
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