Stefanie Marrone Marketing | The Social Media Butterfly reposted this
Law Firm Business Development and Marketing Director | Social Media Expert | Public Speaker | LinkedIn Top Voice
Let’s talk about LinkedIn headlines on the fourth day of LinkedIn. If you don’t customize yours, LinkedIn defaults to your current job title and company. Titles like “Attorney at X Firm” or “Marketing Coordinator” don’t show what makes you stand out. Your headline is your chance to showcase: 🎄 What you do 🎄 Why it matters 🎄 Who you help 🎄 What makes you unique Here’s how to make your LinkedIn headline stronger: 🎁 Be clear and specific 🎁 Keep it professional, not overly self-promotional 🎁 Avoid fluff and buzzwords 🎁 Highlight key activities, like hosting a podcast or writing a blog Your LinkedIn headline is one of the first things people notice. Use it to leave a lasting impression. What are your best practices for writing a great LinkedIn headline? Follow along for more tips during the 12 Days of LinkedIn! #linkedin #linkedintips #linkedinexpert #personalbranding #linkedinmarketing
Great tips! To add, a strong LinkedIn headline should balance clarity and personality. Use keywords that reflect your expertise, and make sure it speaks to the value you bring. A great headline makes people want to learn more about you, so it’s worth taking the time to refine it.
You do awesome work and always with a smile! Very infectious and always impressive content to share. Thanks for being ‘you’ and bringing positivity to the world💪👍
Great tip Stefanie, this is one of the first areas I help my clients to rewrite - makes a huge difference.
Excellent advice once again
Great advice as always
Try not to be funny. Too many people do this and it doesn't resonate (which means people won't have a clue as to what you do because most people won't click further to see what it means unless they already understand what you do!). You CAN say that funny thing in your About Section if you want because you have more space to make things clear (so you don't have to throw it away completely if you don't want to!).
If you use "Engineer" as your title, it may not be effective. Potential clients might not understand what it means or who you are an engineer for. Instead, your title should specify who you are helping, what results you can achieve, and how long it will take. It is more effective.
Great tips. How often would you recommend split testing your headline?
Such a great reminder on the importance of an impactful headline. 💡
I have more than two decades experience helping pharmaceutical, medical device, biologics and life science clients comply with US drug, biological and medical device law.
4dStefanie Marrone I agree to an extent, but many profiles get carried away. Often times people are: Tech Guru, Investor, pod cast host, CEO and when you look at where they actually work and what they do it’s none of that. Then you just flip away from their profile unimpressed. My caution would be use it honestly.