Stefan Lavén’s Post

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CEO and founder @ Data Talks, the Sports CDP| Author 'More supporters. Superior sales. Real revenue: 4 fundamentals of selling tickets and merchandise' | Advisor 🚀

I was pleasantly surprised to read about the impact of the Australian Open on the Victoria Economy. According to SportsPro, the Tennis Grand Slam has contributed AUS$3.14bn in economic benefits to Australian state over the past decade. Some of the other impact include: 🏆 The number of full-time jobs generated by the tournament increased 23.48 per cent to record 2,351 🏆 Visitors to Melbourne increased 7.34 per cent in 2024 🏆 The average daily spend per visitor was AUS$308 (US$205), up 6.2 per cent on last year and up 47.8 per cent on the 2020 pre-pandemic Australian Open This is so inspiring on many levels. 1️⃣ It shows that sports should always serve the community not just the organisers 2️⃣ Locals should always benefit even in global spectacles - 32% of all Australian Open attendees were locals, 34.1 per cent were from intrastate and interstate, and 9.58 per cent came from overseas 3️⃣ Thriving sports organisations means thriving communities, if done right Check out this incredible story here 👇

Stefan Lavén

CEO and founder @ Data Talks, the Sports CDP| Author 'More supporters. Superior sales. Real revenue: 4 fundamentals of selling tickets and merchandise' | Advisor 🚀

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