Stef Hamerlinck’s Post

One of the most impactful ways brand teams can add value to the business is with a brand architecture and portfolio strategy. Absolutely no one understands the topic better than Felicia Rosenzweig. Give yourself 30 min, listen to this podcast and you'll know more than 99% of brand strategists out there.

🌟🚀 Crafting Customer-Centric Designs: A Paradigm Shift 🌟🚀 I want to delve into a crucial concept that has transformed the way we approach design – the idea of designing something that resonates deeply with your customers' world, not just your company's worldview. Imagine this: You're an architect tasked with designing a home. Would you craft a blueprint based solely on your preferences, or would you consider the needs, lifestyle, and desires of the family who will call this house their home? imilarly, in the realm of business and design, it's imperative to shift our focus from internal biases and assumptions to understanding the intricate tapestry of our customers' lives. Let's explore why this shift is paramount and how it can lead to transformative outcomes: Remember, the essence of customer-centric design lies in listening intently, observing keenly, and empathizing deeply. It's about co-creating solutions that enrich lives, solve real problems, and leave a meaningful impact. So, let's embark on this journey together – one where we design not just for our customers, but with them. 🌍✨ I'd love to hear your thoughts! How do you incorporate your customers' worldview into your design process? Share your insights in the comments below! 💬🚀 #DesignThinking #CustomerCentricity #EmpathyInDesign #Innovation #BusinessStrategy #LinkedInCreators #StorytellingInBusiness

How to Develop Brand Architecture : Just like every building needs a foundation, every business...

Design goes beyond aesthetics — it's a powerful organizational tool. It simplifies complex ideas, making them manageable and easily comprehensible. Take our work with Night Shift's packaging, for example. We crafted a design system that seamlessly connects all product lines through distinctive elements while allowing flexibility to highlight each unique product. The system not only enhances shelf appeal but also serves as an intuitive organizational tool, ensuring consistency and product differentiation at multiple levels. Ready to simplify the complexity of your offering? DM us for project inquiries. #StrategicBranding #PackagingDesign #PackagingSystems #DesignSystems #IdentitySystems #StrategicDesign #SimplifyWithDesign

🌟 Is your brand structure feeling fragmented? As your company grows, ensuring a cohesive #brandarchitecture is crucial. But what is brand architecture, and why does it matter? Brand architecture is the strategic framework that defines the relationship between your main brand and its sub-brands. It helps maintain brand clarity, optimize market strategy, and support #businessgrowth. In our latest blog, we delve into: 🔹 Pinpointing your brand’s current situation 🔹 Setting clear goals and considerations 🔹 Assessing and maximizing #brandequity 🔹 Selecting the right brand architecture for your needs Ready to take your brand from chaos to cohesion? 👉 Learn Sagefrog’s proven four-step process for creating a strong brand architecture that supports your business goals: https://hubs.li/Q02GRjHg0

The "let’s launch this idea as a new brand" conversation sends shivers down the spine of even the hardiest marketers. To help with those conversations, I have put together a guide on mastering brand architecture to banish those spine-tingling chills for good! The images below are a few extracts, but the full document provides a comprehensive framework for organising and managing multiple brands effectively. If the full guide is of interest to you or your team, drop me an email or DM and I will send it over. It is set up in a PPT, so you can use it as you will. What the full guide covers: 1 - The importance of getting brand architecture right 2 - The golden rules of brand architecture 3 - "Kill a brand, keep a customer" 4 - How to assess if you have too many brands 5 - The sliding scale of brand architecture 6 - What to do when you acquire a brand: A flowchart to help decision-making Looking forward to your thoughts and discussions on this critical topic. #BrandArchitecture #MarketingStrategy #BusinessGrowth #BrandManagement Trinity Square

Think that brand architecture is just for big businesses? Think again! A scalable architecture helps businesses of all sizes establish a strong foundation for growth and expansion, leading to greater customer loyalty and brand recognition. In our white paper on brand architecture, we break down four different pathways for businesses to consider when making brand decisions. Click here to read the full report > https://lnkd.in/euStPXfp Illustration by elinmatilda.com

A single product shouldn’t define your brand’s identity. 🌍 As your company grows, your brand needs to be nimble and evolve with it. Relying on one product can limit potential and flexibility. Build a brand architecture that can evolve with your product line and withstand market shifts. Want to future-proof your brand? Watch our latest episode https://lnkd.in/gzeYqGfX #BrandStrategy #BusinessGrowth #ProductDiversification" #Design #CTO #CPO

Is your business utilizing the right brand architecture model? As companies grow, introduce new products or services, or acquire new businesses, their brand portfolios become more complex — and so do their brand architectures. ➡ Read our Creative Director Ryan Paul's breakdown of the five most common brand architecture models, and try out our brand architecture decision tool to help determine the best model to boost business: https://lnkd.in/g7W9Ffxn

Transforming Vision into Reality with 360° Design Strategy At A..Design, we’ve built a 360° approach that allows us to manage projects from every angle, across any industry. Our methodology is rooted in research and guided by making the best decisions for both product and company. From industrial design to digital products and branding, our mission is simple: align design with each client’s vision and deliver real, measurable results. We don’t just create—we dive deep to understand what will genuinely work for your business and your customers. 🔗 Visit A..Design to learn more about our work and approach. Let’s start a conversation. #BusinessGrowth #StrategicDesign #InnovationPartner #ScalableDesign #ProductDevelopment #BrandBuilding #IndustrialDesign #DigitalTransformation #UserExperience #DesignThinking