Attending SMX - Search Marketing Expo? Join Stephanie Cheung on November 13th at 1:55 PM ET / 10:55 AM PT for an insightful session on how STAT can help you tackle large-scale SEO challenges with ease. Don't have your ticket yet? No sweat – registration is free: https://bit.ly/4fuGkPz
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𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐂𝐥𝐢𝐜𝐤-𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐑𝐚𝐭𝐞 (𝐂𝐓𝐑) 𝐢𝐧 𝐏𝐚𝐢𝐝 𝐒𝐞𝐚𝐫𝐜𝐡 Thousands of potential customers are searching for businesses like yours online every day. Are you capturing their attention? A high click-through rate (CTR) is crucial for attracting those valuable clicks and driving traffic to your website. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐂𝐥𝐢𝐜𝐤-𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐑𝐚𝐭𝐞 (𝐂𝐓𝐑)? Simply put, CTR is the percentage of people who see your ad and click on it. It's a key indicator of how relevant your ad is to the search query. A high CTR suggests your ad resonates with the audience, while a low CTR indicates room for improvement. 𝐖𝐡𝐲 𝐂𝐓𝐑 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐘𝐨𝐮 𝐓𝐡𝐢𝐧𝐤 CTR directly influences your Ad Rank, where your ad appears on the search results page. Search engines prioritise ads with high CTRs, giving them better visibility and increasing the likelihood of clicks. Furthermore, CTR plays a significant role in your Quality Score. A high CTR signals to search engines that your ads and landing pages are relevant and offer a positive user experience, leading to lower costs and better ad positioning. 𝐖𝐡𝐚𝐭'𝐬 𝐚 𝐆𝐨𝐨𝐝 𝐂𝐓𝐑? There's no magic number for a "good" CTR. It varies depending on your industry, keywords, and campaign goals. However, consistently monitoring your CTR and aiming for continuous improvement is essential. 𝐖𝐡𝐞𝐧 𝐚 𝐋𝐨𝐰 𝐂𝐓𝐑 𝐈𝐬𝐧'𝐭 𝐚 𝐂𝐚𝐮𝐬𝐞 𝐟𝐨𝐫 𝐂𝐨𝐧𝐜𝐞𝐫𝐧 While a high CTR is generally desirable, there are instances where a low CTR might be acceptable. For example, if you're targeting broad keywords with multiple meanings, a lower CTR might be expected. Ultimately, your business objectives should guide your optimisation strategy. Our team of digital marketing experts can optimise your paid search campaigns to drive higher CTRs, improve your Quality Score, and ultimately, increase conversions. Contact us today for a free consultation. https://lnkd.in/g5ZJ67qZ #DigitalMarketing #PPC #SEO #GoogleAds
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Did you hear? Our CEO and founder Dr. Mindy Weinstein will be speaking at DigiMarCon Southwest! Her session is SEO & Content Strategies in an AI-Driven World! To learn more details about this event, be sure to check out the link below! Link: https://bit.ly/4h3jmQw More info on Dr. Weinstein's session, This session explores how AI-driven search engines like SearchGPT, Google and Bing are transforming the rules of SEO and content marketing, and how to stay ahead with cutting-edge strategies. We will dive into the psychological principles that influence how users interact with search results, helping you to tailor your content in ways that resonate and stick. This session will show you how to ensure your content not only reaches the right audience in AI search results, but also engages them in a meaningful way, ultimately driving brand awareness and revenue.
DigiMarCon Southwest 2024 · Phoenix, AZ · October 24 - 25, 2024 · Digital Marketing, Media and Advertising Conference
https://digimarconsouthwest.com
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Google Ads introduces new AI-driven features for Performance Max campaigns. #DigitalMarketing #AI
Google is rolling out some new updates to Performance Max campaigns, just in time for the holiday season. These AI-powered features are set to change how we approach asset testing, video optimisation, and campaign management. 𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐥𝐨𝐰𝐝𝐨𝐰𝐧: 𝐍𝐞𝐰 𝐚𝐬𝐬𝐞𝐭 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐜𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: Starting in early November, you'll be able to test the impact of different assets beyond product feeds. This means you can finally measure the effectiveness of your images, text, and video content. Plus, Final URL expansion testing will let you see if alternative landing pages can boost those conversion rates. 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐢𝐦𝐚𝐠𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Google is bringing its latest text-to-image AI model, Imagen 3, to Google Ads. Get ready for higher-performing visuals across Performance Max, Demand Gen, App, and Display campaigns. This model has been trained on advertising performance data to create more effective commercial imagery. 𝐕𝐢𝐝𝐞𝐨 𝐞𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭 𝐭𝐨𝐨𝐥𝐬: Google Ads is introducing automated video optimisation features that include automatic aspect ratio adaptation, smart video shortening, and granular control over enhanced video assets. 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐡𝐢𝐞𝐫𝐚𝐫𝐜𝐡𝐲 𝐜𝐡𝐚𝐧𝐠𝐞𝐬: A new Ad Rank-based system will determine which ads to serve when both Performance Max and Standard Shopping campaigns target the same products. 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬: Shareable ad previews are coming to Performance Max campaigns, making it easier to get feedback and approvals. 𝐖𝐡𝐚𝐭 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐥𝐨𝐬𝐞 𝐛𝐲 𝐧𝐨𝐭 𝐚𝐜𝐭𝐢𝐧𝐠 𝐨𝐧 𝐢𝐭 By not embracing these updates, you risk: 𝐅𝐚𝐥𝐥𝐢𝐧𝐠 𝐛𝐞𝐡𝐢𝐧𝐝 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬: Those who leverage these new features will likely see improved campaign performance and a greater return on ad spend. 𝐌𝐢𝐬𝐬𝐢𝐧𝐠 𝐨𝐮𝐭 𝐨𝐧 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬: The new asset testing capabilities provide valuable data that can inform your overall marketing strategy. 𝐋𝐨𝐬𝐢𝐧𝐠 𝐭𝐢𝐦𝐞 𝐚𝐧𝐝 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲: Automated features like video optimisation free up your time to focus on other important tasks. 𝐎𝐮𝐫 𝐚𝐝𝐯𝐢𝐜𝐞? Explore these new features. Experiment, test, and optimise your campaigns to maximise your results this holiday season. Need help? Book a free consultation with Envigo today. We're here to help you achieve your online goals. https://lnkd.in/g5ZJ67qZ #DigitalMarketing #SEO #GoogleAds #PerformanceMax
Contact Us | Envigo
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Discover how Google Ads' latest updates can enhance your Performance Max strategy. #SEO #GoogleAds
Google is rolling out some new updates to Performance Max campaigns, just in time for the holiday season. These AI-powered features are set to change how we approach asset testing, video optimisation, and campaign management. 𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐥𝐨𝐰𝐝𝐨𝐰𝐧: 𝐍𝐞𝐰 𝐚𝐬𝐬𝐞𝐭 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐜𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: Starting in early November, you'll be able to test the impact of different assets beyond product feeds. This means you can finally measure the effectiveness of your images, text, and video content. Plus, Final URL expansion testing will let you see if alternative landing pages can boost those conversion rates. 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐢𝐦𝐚𝐠𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Google is bringing its latest text-to-image AI model, Imagen 3, to Google Ads. Get ready for higher-performing visuals across Performance Max, Demand Gen, App, and Display campaigns. This model has been trained on advertising performance data to create more effective commercial imagery. 𝐕𝐢𝐝𝐞𝐨 𝐞𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭 𝐭𝐨𝐨𝐥𝐬: Google Ads is introducing automated video optimisation features that include automatic aspect ratio adaptation, smart video shortening, and granular control over enhanced video assets. 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐡𝐢𝐞𝐫𝐚𝐫𝐜𝐡𝐲 𝐜𝐡𝐚𝐧𝐠𝐞𝐬: A new Ad Rank-based system will determine which ads to serve when both Performance Max and Standard Shopping campaigns target the same products. 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬: Shareable ad previews are coming to Performance Max campaigns, making it easier to get feedback and approvals. 𝐖𝐡𝐚𝐭 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐥𝐨𝐬𝐞 𝐛𝐲 𝐧𝐨𝐭 𝐚𝐜𝐭𝐢𝐧𝐠 𝐨𝐧 𝐢𝐭 By not embracing these updates, you risk: 𝐅𝐚𝐥𝐥𝐢𝐧𝐠 𝐛𝐞𝐡𝐢𝐧𝐝 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬: Those who leverage these new features will likely see improved campaign performance and a greater return on ad spend. 𝐌𝐢𝐬𝐬𝐢𝐧𝐠 𝐨𝐮𝐭 𝐨𝐧 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬: The new asset testing capabilities provide valuable data that can inform your overall marketing strategy. 𝐋𝐨𝐬𝐢𝐧𝐠 𝐭𝐢𝐦𝐞 𝐚𝐧𝐝 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲: Automated features like video optimisation free up your time to focus on other important tasks. 𝐎𝐮𝐫 𝐚𝐝𝐯𝐢𝐜𝐞? Explore these new features. Experiment, test, and optimise your campaigns to maximise your results this holiday season. Need help? Book a free consultation with Envigo today. We're here to help you achieve your online goals. https://lnkd.in/g5ZJ67qZ #DigitalMarketing #SEO #GoogleAds #PerformanceMax
Contact Us | Envigo
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😮 Believe it or not, the year is already half over, making it an ideal time to assess whether you’re on track to hit your 2024 marketing goals. If you find you’re falling short, it’s not too late! Our team of experts can help with: 👉 Media Relations 👉 Lead Generation 👉 Message and Brand Development 👉 Content and Creative 👉 Social Media 👉 Website 👉 Event Management Connect with us to learn about our services and get your marketing back on track! https://bit.ly/3jV2vXo #digitalmarketing #agencyservices #contactus #b2bmarketing #marketingservices
Atlanta Marketing & PR Company
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Density6 | Quantum AI |Quantum Encryption|Decentralized Infrastructure|Quantum Dot Tech|Transparent Solar|Robotics | Genomic Medicine| Nano Tech
"Businesses can not prosper in the global world of today without suitable media marketing techniques and an appropriate online presence. This necessitates the need for a developed website that is comprehensive, easy to remember, and a complete depiction of the services and products offered by a company. 70% to 80% of people make an in-person purchase after accessing a business through their website or online media presence, according to market research firm Blue Corona." #WebsiteDomains #DomainNaming #OnlinePresence #DigitalMarketing #WebsiteDevelopment #DomainRegistration #DomainExtensions #WebsiteTips #BusinessOnline #MexitNews
How to Devise Website Domain Names
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Elevating Brands in the Digital Space | SEO & Social Media Strategist | Bridging Marketing and Cyber Security
Trendwise Consulting is excited to share that Google is currently experimenting with a fresh addition to its local search capabilities called Nearby Events and Deals. This innovative SERP feature, exclusively available for mobile users conducting local searches, showcases Google Business Profile (GBP) posts spotlighting enticing deals and upcoming events from nearby establishments. Why does this matter to you? Well, it presents a golden opportunity for local businesses to elevate their conversion rates. To capitalize on this feature, it's imperative to consistently craft and fine-tune content for your Google My Business (GMB) profile. By doing so, you significantly enhance the chances of your brand's events and promotions securing higher visibility and engagement levels. #TrendwiseConsulting #StrongOnlinePresence #WebDesign #BrandIdentity #SulphurSpringsTX #DigitalInnovation #ElevateYourBrand Trendwise Consulting 408 Austin Acre Rd, Sulphur Springs, TX 75482 https://trendwiseco.com/
Trendwise Consulting – SEO and Digital Marketing Services
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Learn how to navigate Google's November 2024 core update. #GoogleUpdate
𝐆𝐨𝐨𝐠𝐥𝐞'𝐬 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 𝟐𝟎𝟐𝟒 𝐜𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞 𝐢𝐬 𝐡𝐞𝐫𝐞. 𝐖𝐡𝐚𝐭 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐤𝐧𝐨𝐰 Google has just started rolling out its latest core update, and it's set to shake things up in the search results again. This update is expected to take around two weeks to fully roll out. 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞? Core updates are all about improving the quality of search results. Google wants to prioritise content that is genuinely useful and engaging for users. If your website has been hit by a previous core update, this could be a chance to recover – but equally, you might see some fluctuations in your rankings. 𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐝𝐨? Google's advice remains consistent: focus on creating high-quality, people-first content. There's no magic trick to recover from a core update, but by providing valuable, informative content that meets the needs of your audience, you'll be on the right track. 𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: -The November 2024 core update is rolling out now. -It's expected to take about two weeks to complete. -Focus on creating helpful, people-first content. -Monitor your website's performance in the coming weeks. If you're concerned about the impact of this update on your website, Envigo can help. Our team of SEO experts can analyse your website, identify any potential issues, and develop a strategy to improve your organic visibility. Don't lose out on valuable organic traffic. Book a free consultation with Envigo today. https://lnkd.in/g5ZJ67qZ #SEO #GoogleUpdate #CoreUpdate #DigitalMarketing
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We’re not just here for the clicks; we’re here for the conversions! Turning curious visitors into loyal fans is our speciality at Trulata Solutions. Each click, every visit, and all those swipes? They’re not just numbers—they’re chances to grow your business and boost your bottom line. How we do it: - Engaging Content: Keeps visitors around and gets them clicking. - Smart Strategies: Optimized journeys from first look to final sale. - Loyalty Magic: Helping you build a fanbase, not just a following. Ready to turn traffic into loyal customers? We’re just a click away! Click on the link ➡️ https://trulata.com/ for more information. #trulatasolutions #digitalmarketing #seo #ppc #webdesign #emailmarketing #conversionrateoptimization #growthconsulting #socialmedia #marketingstrategy #onlinemarketing #brandgrowth #smallbusinesssupport #marketingtips #digitalgrowth
Digital Marketing Company | Online & Internet Marketing, Website Services
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🌟 Boost your business's online presence with this free tip! 🌟 Did you know that optimizing your Google My Business profile is crucial for local SEO success? 🌍💼 Stand out in local search results by ensuring your business name, address, and phone number are accurate and consistent across all platforms. 📞✅ Don't forget to add high-quality photos and encourage customers to leave positive reviews to attract more local customers! 🌟 https://lnkd.in/e3fmBpMY #LocalSEO #GoogleMyBusiness #OnlinePresence #DigitalMarketingSuccess 🚀🔝 #seoservices #seoexpert #seoagency #seomarketing #seostrategy #seotools #businessgrowth #businessgrowthstrategy #businessgrowthexpert #seo #businessgrowthtips #businessgrowthstrategies #businessgrowthsystems
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