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Agritech startup DeHaat, backed by investors such as Peak XV Partners and Sofina Ventures, has entered the consumer market by introducing its own brand alongside its existing business-to-business supply chain and market linkage services. DeHaat has introduced its Honest Farms brand across various retail channels such as modern trade, quick commerce, and ecommerce platforms. The brand encompasses 200 different stock keeping units (SKUs) spanning categories like pulses, rice, and spices. Established in 2012 by Shashank Kumar, Amrendra Singh, Shyam Sundar Singh, and Adarsh Srivastava, DeHaat, headquartered in Patna and Gurugram, provides comprehensive agricultural solutions to farmers. These solutions encompass the distribution of premium agricultural inputs, personalized farm advisory services, access to financial facilities, and connections to markets for selling their produce. Read full story here: https://lnkd.in/gAmxZS4z #agritech #consumermarket #agrifood #startups #growth #expansion #b2b #foodindustry Ashu Agrawal

In a bustling corner of Pune, where tradition meets innovation, a sweet revolution is underway. Meet Kirty Datar, the visionary co-founder of CaneBOT®️, India's first Fresh Sugarcane Juice ROBOT, transforming the way we enjoy this age-old elixir. Kirty and her husband, Milind Datar, traded their corporate suits for entrepreneurial dreams, driven by a passion to revive India's forgotten love affair with sugarcane juice. Their journey began with a simple yet ambitious vision: to make sugarcane juice not just a drink, but a lifestyle statement. CaneBOT emerged as the embodiment of this vision, offering a patented Food-Robotics Solution that guarantees fresh and hygienic sugarcane juice round the clock. Powered by Qualcomm, this deep-tech marvel combines tradition with technology, redefining the farm-to-glass journey of sugarcane. But what sets CaneBOT apart? It's not just about serving juice; it's about crafting an experience. With autonomous smart kiosks stationed at every corner, CaneBOT ensures that a refreshing glass of sugarcane juice is always within reach. No more compromises on hygiene, no more waiting in queues – just pure, untouched sweetness at the click of a button. The journey wasn't easy. Kirty and Milind faced skepticism and challenges at every turn. From convincing IT companies to embrace their concept to revolutionizing the sourcing process, every obstacle became a stepping stone towards success. Their commitment to quality never wavered. From partnering with sugarcane farmers to ensuring rigorous hygiene standards, every aspect of CaneBOT's operation reflects their unwavering dedication to excellence. Then came the ultimate test: the COVID-19 pandemic. While many businesses faltered, Kirty and Milind saw an opportunity to innovate. They pivoted, adapting their model to meet the changing needs of the market. Packaged sugarcane juice became their lifeline, keeping the dream alive until the world was ready for CaneBOT's grand debut. And now, as they gear up for commercial launch, the future looks sweeter than ever. With funding secured and partnerships forged, CaneBOT is poised to conquer new territories. From Pune to Mumbai and beyond, the visionaries behind CaneBOT are on a mission to make sugarcane juice a staple of every Indian's life. But their ambitions don't end there. Kirty and Milind envision a world where CaneBOT isn't just a drink dispenser, but a catalyst for change. By empowering microentrepreneurs and championing local farmers, they're not just building a brand – they're building a movement. As they prepare to unveil their creation to the world, one thing is certain: the sugarcane revolution has only just begun. So, raise a glass to Kirty Datar and CaneBOT, the dynamic duo reshaping India's beverage landscape, one sip at a time. Cheers to a sweeter tomorrow!Madhuri Awande CaneBOT Kirty Datar Visit our website: https://lnkd.in/dwVWAA33 #womenfounder #startup #entrepreneur

🚚 Doodhvale Farms Raises $3 Million to Revolutionize Dairy Delivery 🐄 Formed by Aman J Jain, Doodhvale, a farm-to-home dairy and fresh produce delivery startup, has successfully raised $3 million in funding. This investment will fuel their mission to combat milk adulteration and provide fresh, high-quality milk directly to customers' doorsteps. With over 68 quality parameters tested at FSSAI-certified labs, Doodhvale guarantees freshness by maintaining a controlled cold chain from milking to delivery. 📍 Operating in cities like Delhi, Gurugram, Noida, and Chandigarh, Doodhvale is setting a new standard in the dairy industry. 💡 Impact on the Dairy Industry: 1️⃣ Raising the Bar: With stringent quality checks and fresh delivery, Doodhvale is raising expectations around milk quality, pushing competitors to adopt higher standards to retain customer trust. 2️⃣ Consumer Trust: As consumers become more conscious of quality, startups like Doodhvale will drive a shift toward transparency and quality assurance, encouraging others in the industry to follow suit. 3️⃣ Supply Chain Innovation: Doodhvale's use of a cold chain for milk delivery introduces a competitive edge, emphasizing the need for other companies to adopt similar technologies to maintain freshness and quality. 4️⃣ Growing Competition: This funding positions Doodhvale to scale rapidly, increasing competition in India's fresh dairy and milk delivery market, where customer loyalty hinges on consistent quality and trust. 🔑Key Takeaway: Doodhvale's successful funding round and mission to tackle milk adulteration signals a new era in the Indian dairy industry, one where transparency, freshness, and quality lead the way. #Doodhvale #FreshMilkDelivery #FarmToHome #Dairy #Milk #Quality #StartupIndia #ColdChain #FSSAI #Fresh #HealthConscious #FoodSafety #DairyIndustry #Startup #Business #Market #Milkindustry #Hypes Start, Big, Start Here.

Waycool wanted to reshape the food supply chain. But it increasingly looks like an FMCG firm. The $700 million-worth startup wanted to solve India's broken food supply chain by linking farmers directly with consumers. But it is struggling to scale margins in its mainstay business. Lately, it has also pivoted from its core business of agri supply chain into offering SaaS solutions and consumer goods. Other agritech firms like Ninjacart and Dehaat, too, have diversified their focus in varying degrees. Why so? Find out by clicking the link in the comments. ------- Reporting: Narayanan V, Edit: Abhijith S Warrier, Illustration: Adhithi Priya Rajagopal #TheKen #WayCool #SupplyChain #Agriculture #AgriTech

Meet the man who failed five times before building a 6700 CR company. 1. An engineer from Tamil Nadu - Thirukumaran Nagarajan, had seen failures all his life. He ran five startups, from a location-based social startup to a biryani centre, but could not scale either of them. Left with Rs 500, he moved to Bangalore and landed a job at TaxiForSure. 🙌 2. In 2015, TaxiForSure sold to Ola, and Thiru had to look beyond. He got his five friends to work on an idea together. As the acquisition came, Thiru launched an agritech startup with his friends. In June 2015, Ninjacart was born. 🚀 3. The idea was simple ⏩ Sell groceries in a hyperlocal format. Thiru built an app to help local Kirana stores sell to end customers directly. As he saw early results, he realised he was merely discounting items from the Kirana app and selling at more discounts on the customer's app. He had to change the model and add value. 🤔 4. Thiru realised if he could help supermarkets and Kirana stores to source fresh fruits, vegetables and staples at competitive prices directly from farmers and brands, shopkeepers would sell better. Ninjacart shifted to a new model in December 2015 and things changed. 🤞 5. Within three months, Ninjacart scaled to 15 tons of vegetables and fruits daily to over 120 retailers. 98% of them started ordering every day and Ninjacart raised 20 CR led by Accel in March 2016. Ninjacart sourced directly from farmers, getting 3.8% food wastage when everybody was at 30%. ✅ 6. Ninjacart kept scaling and enabled 100 farmers to sell more than 80 vegetables and fruits daily to 500+ retailers and restaurants in Bangalore. In April 2017, it raised another 37 CRs led by Accel. With funds, Ninjacart expanded to two more cities - Hyderabad and Chennai. Thiru's dream was becoming big now. 💪 7. By the end of 2018, Ninjacart had scaled to 3000+ farmers and moved fresh produce to over 4,000 retailers in less than 12 hours. With 15% more revenue to the farmers, Ninjacart scaled to seven cities and transacted 1400 tonnes of produce daily. It raised 221 CR, led by Syngenta Ventures. 💰 8. Ninjacart kept scaling with its proprietary farmer harvest calendar and grew to 13,500 farmers in 20 states across the country and served 17,000 retail shops and restaurants in seven cities. In April 2019, it raised 699 CR from the giant - Tiger Global. And the big moment came. 👇 9. On 13 December 2021, Ninjacart raised Rs 1095 CR from US retail giant Walmart and its Indian e-commerce arm - Flipkart. It became a 6000 CR company. 📉 ➡️ Today, Ninjacart works with 800,000 farmers and 100,000 retailers across 120 locations in India. Valued at 6700 CR, it also distributed 100 CR between its employees for their efforts recently. Thirukumaran Nagarajan came to Bangalore with Rs 500 and slept in overnight camps in Karnataka's vegetable markets. He is an inspiration for anyone looking to achieve their dreams. 🙏 #india #startup #casestudy

Superplum, the innovative agritech startup, has just secured $15 million in Series A funding! Led by Erik Ragatz, former partner and senior advisor of Hellman & Friedman, this investment marks a significant milestone for Superplum and the Indian agritech sector. Founded in 2019 by Shobhit Gupta, Superplum has been working to revolutionize India’s produce supply chains. By leveraging proprietary technology and cold-chain infrastructure, the company has been able to extend the shelf life and enhance the quality of fruits, reducing food waste and improving farmer incomes. With this latest round of funding, Superplum plans to expand its infrastructure and accelerate its efforts to transform India's agricultural landscape. Superplum's commitment to providing consumers with premium-quality, healthier produce has positioned it as India’s first premium fruit brand. Its products are available through various channels, including online platforms like Amazon Fresh, Zepto, Swiggy, and Blinkit, as well as major retailers such as Spar, Metro, Lulu, and Modern Bazaar. Stay tuned for more updates on how Superplum reshapes India's agritech sector! Read More: https://lnkd.in/g4VdjFfU #Agritech #Superplum #SeriesA #Funding #Innovation #SustainableAgriculture

THIS IS A “ SWADES “ STORY OF A US RETURN TO BE A FARMER Meet Kishore Indukuri an Indian Institute of Technology, Kharagpur alumnus, transformed his life by starting something across village’s that he’s named Sid's Farm a successful dairy business in Hyderabad After working at Intel Corporation in the US for several years, he returned to India in 2012 with a dream of providing fresh, unadulterated milk to consumers, but also in the process working along with several farmers and people who knew how to work across with cattle He began with just 20 cows and an investment of ₹1 crore Initially, Kishore faced significant challenges, including nearly going bankrupt However, he persevered and focused on direct sales to customers, which proved to be a game-changer By 2014, he had expanded his farm to include about 60 cows and started delivering milk directly to homes. This approach allowed him to build trust with customers and grow his business rapidly Each cow had an average costing about ₹60,000 Today, Sid’s Farm employs 50 people in the city and another 40 people in rural areas. In addition, the brand hires about 150 part-time delivery partners Its the tie-ups with 1,500 dairy farmers thats get them to produce close to 20,000 litres of milk every day, catering to over 10,000 customers and generating annual revenues of approximately ₹44 CR Kishore emphasizes the importance of quality control; every batch of milk undergoes rigorous testing before delivery and over the years they’ve had very little targeted #digitalmarketing His journey highlights the potential for success in a country like ours where agriculture is still the largest income contributor for millions of people and the importance of resilience and #innovation in overcoming obstacles Kishore's story should inspire many out of India to come back to their roots and create opportunities here in this country While he’s named his agricultural #startup after his son Siddharth, it’s his passion for working with thousands of farmers and getting the produce as a #d2c that’s made him a success #sundaystories

Meet the man who failed five times before building a 6700 CR company. 1. An engineer from Tamil Nadu - Thirukumaran Nagarajan, had seen failures all his life. He ran five startups, from a location-based social startup to a biryani centre, but could not scale either of them. Left with Rs 500, he moved to Bangalore and landed a job at TaxiForSure. 2. In 2015, TaxiForSure sold to Ola, and Thiru had to look beyond. He got his five friends to work on an idea together. As the acquisition came, Thiru launched an agritech startup with his friends. In June 2015, Ninjacart was born. 🚀 3. The idea was simple ⏩ Sell groceries in a hyperlocal format. Thiru built an app to help local Kirana stores sell to end customers directly. As he saw early results, he realised he was merely discounting items from the Kirana app and selling at more discounts on the customer's app. He had to change the model and add value. 🤔 4. Thiru realised if he could help supermarkets and Kirana stores to source fresh fruits, vegetables and staples at competitive prices directly from farmers and brands, shopkeepers would sell better. Ninjacart shifted to a new model in December 2015 and things changed. 🤞 5. Within three months, Ninjacart scaled to 15 tons of vegetables and fruits daily to over 120 retailers. 98% of them started ordering every day and Ninjacart raised 20 CR led by Accel in March 2016. Ninjacart sourced directly from farmers, getting 3.8% food wastage when everybody was at 30%. ✅ 6. Ninjacart kept scaling and enabled 100 farmers to sell more than 80 vegetables and fruits daily to 500+ retailers and restaurants in Bangalore. In April 2017, it raised another 37 CRs led by Accel. With funds, Ninjacart expanded to two more cities - Hyderabad and Chennai. Thiru's dream was becoming big now. 💪 7. By the end of 2018, Ninjacart had scaled to 3000+ farmers and moved fresh produce to over 4,000 retailers in less than 12 hours. With 15% more revenue to the farmers, Ninjacart scaled to seven cities and transacted 1400 tonnes of produce daily. It raised 221 CR, led by Syngenta Ventures. 💰 8. Ninjacart kept scaling with its proprietary farmer harvest calendar and grew to 13,500 farmers in 20 states across the country and served 17,000 retail shops and restaurants in seven cities. In April 2019, it raised 699 CR from the giant - Tiger Global. And the big moment came. 👇 9. On 13 December 2021, Ninjacart raised Rs 1095 CR from US retail giant Walmart and its Indian e-commerce arm - Flipkart. It became a 6000 CR company. 📉 ➡️ Today, Ninjacart works with 800,000 farmers and 100,000 retailers across 120 locations in India. Valued at 6700 CR, it also distributed 100 CR among its employees for their efforts recently. [Source: LinkedIn] 🔍Did the story inspire you to start a business or have an idea to transform? Then reach out to us with your idea!- https://lnkd.in/g9FYHtD #india #startup #casestudy

From Humble Beginnings to Global Impact: Ninjacart (India) Let's delve into the world of AgTech and explore the inspiring journey of Ninjacart, an Indian startup revolutionizing the supply chain for fresh produce. Ninjacart's Mission: Empowering farmers and grocers by streamlining the fresh produce supply chain, ensuring better quality and fairer prices. Founded in 2015 by Thirukumaran Nagarajan, Sachin Mathews, Karthee Ganesan, and Sharath Rangaswamy, Ninjacart identified a critical gap – the traditional produce supply chain was riddled with inefficiencies, leading to spoilage, volatile prices, and limited profits for farmers. Their Solution: Ninjacart utilizes technology to directly connect farmers with grocers, eliminating middlemen. They employ real-time data analysis, logistics expertise, and cold chain infrastructure to ensure freshness throughout the journey. The Road Wasn't Easy: Building trust with farmers accustomed to traditional methods and navigating complex logistics in a vast country were initial challenges. However, Ninjacart persevered, focusing on farmer education, providing fair pricing, and ensuring timely payments. The Impact is Significant: Today, Ninjacart works with millions of farmers and grocers across India. They've reduced food waste, stabilized prices, and increased farmer incomes. Consumers benefit from fresher produce at competitive prices. Key Takeaways for Aspiring Entrepreneurs: 1. Identify a problem with a real-world impact. Food waste and inefficient supply chains are global issues. 2. Embrace technology to create innovative solutions. Ninjacart utilizes data and logistics for a smarter system. 3. Build trust and empower stakeholders. Collaboration with farmers and grocers is key to success. 4. Focus on positive social and economic impact. Ninjacart benefits both farmers and consumers. Ninjacart's story exemplifies the power of innovation to transform an industry and improve lives. Let's celebrate these impactful journeys!

Founded in 2015 by Karthik Jayaraman and Sanjay Dasari, WayCool Foods is a Chennai-based food and agritech startup that has rapidly emerged as a transformative force in India’s agricultural sector. With its mission to overhaul the traditional food supply chain, the company is solving one of the country’s most pressing challenges: bridging the gap between farmers and consumers while reducing inefficiencies and food wastage. India’s agricultural supply chain has long been plagued by inefficiencies, often leading to food loss, price volatility, and uneven profits for stakeholders. Traditionally, farmers rely on generational knowledge and local practices to determine what crops to grow. WayCool addresses these challenges by creating a “phygital” business model that merges physical operations with digital technology. Unlike traditional supply chains where only physical goods move through the system, WayCool enables the flow of information, material, and money. Read more at: https://lnkd.in/dZNP4raH