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Back in April Brainlabs Influencer team joined industry leaders at #Influencer360 Our very own Tom Sweeney delivered a thought provoking talk 'Move Fast or Fail'. Here's what we learnt: 🌊 You need to turn ripples into waves 🌊 Trends emerge in 8 hours with a half life of 8 days... you have to act faster than ever before, or risk fading into obscurity 🔬 Test, test, and test again! 🔬 Compounding learnings over time helps improve a brands' hit rate. Building a feedback loop of creators & content is critical for long-term success 📈 More strategy isn't always a good thing... 📉 Strategy can slow us down, you need to keep with the pace of change to create good content that will resonate The key takeaway. On social, to win, you need to Trust. Your. Instincts! #Influencermarketing #Genzmarketing #Socialmediamarketing #Influenceragency

Fueling Innovation and Overcoming Challenges! 🚀 Web Summit Day 3 was all about inspiring stories from #startups and innovative solutions to today's challenges. Stay tuned for more updates from Francisco Morgado Véstia, our Head of Influencer Marketing Excellence, as he continues to bring you the latest from Lisbon 🇵🇹. #SAMYAlliance #WebSummit2024 #Innovation #creators #insights

SKIMS: From $0 to $4 billion in under 5 years 🚀 That's the power of Creator-led growth. → Launched in 2019 → Now valued at $4 billion → $750+ million projected revenue Why are creator-led brands growing so fast? 1. Built-in audience trust 2. Authentic product-market fit 3. Low customer acquisition costs 4. Rapid feedback and iteration We are now in the Age of the Creator 👇 "We are entering a new phase of media and consumption, where influencers are responsible for aggregating an audience to generate demand." - Chamath Palihapitiya That's why we made a big bet on creators at GRIN back in 2014. We're helping brands like you tap into creator-led growth. From partnership discovery to launch and management. Because creator-led growth will power the future of businesses. (It's already outperforming traditional paid by 3:1 today)

📈 **Marketing in Action: Lessons from an Indian Startup** One of the most inspiring examples of effective marketing comes from *Mamaearth*, an Indian startup that has revolutionized the personal care industry. What makes their strategy stand out? A deep understanding of their target audience and a commitment to transparency. Mamaearth tapped into a growing demand for natural and toxin-free products by positioning themselves as a brand that genuinely cares about its customers’ well-being. Through authentic storytelling, influencer partnerships, and leveraging digital platforms, they built a strong, trust-based relationship with their audience. As a result, they quickly became a household name. The takeaway? Knowing your audience and aligning your brand values with their needs can transform your marketing efforts. It’s about more than just selling a product—it’s about creating a movement. What other Indian startups do you think are acing their marketing strategies? Let’s celebrate these success stories! 🇮🇳 #MarketingStrategy #IndianStartups #BrandBuilding #CustomerEngagement #SuccessStory #Entrepreneurship

From Boardroom to Viral Stardom: How Deepa Sharma Is Capturing the $21 Billion Influencer Market 🤔Who is Deepa Sharma? Once a management consultant, now a transformative figure in the digital arena with a thriving TikTok presence reaching over 30,000 followers. Deepa's journey exemplifies the powerful shift from traditional business roles to innovative digital entrepreneurship. 📊 Influencer Economy Insights: In 2023, the influencer marketing sector was valued at a staggering $21 billion. Platforms like TikTok catalyze this growth by ensuring even newcomers can achieve visibility, illustrating the democratization of marketing in the digital age. 🔗 Deepa's Strategic Impact: Transitioning seamlessly into the influencer sphere, Deepa has not only garnered a significant following but also secured pivotal brand deals, such as her collaboration with Olay. Her success underscores the critical role of authenticity and strategic personal branding in today's marketing ecosystem. 📉 Navigating Challenges: The influencer profession, while lucrative, comes with its share of volatility—ranging from changing platform algorithms to potential regulatory bans, such as TikTok’s looming uncertainties in the U.S. market. My motivation for writing this article stems from a deep appreciation of how these dynamics are reshaping our industry, highlighting the pivotal role of digital innovation in driving business growth and engagement strategies. As the digital landscape continually evolves, influencers like Deepa are at the forefront, leveraging their platforms to reshape traditional marketing and business engagement. Your Thoughts? How do you perceive the integration of personal branding and traditional business strategies in shaping professional trajectories? Could your personal passions pave the way for similar professional reinvention? #InfluencerEconomy #PersonalBranding #DigitalTransformation #startup #innovation #Entrepreneurship

Not Gaining Traction with Your AI Product? Here’s How to Turn Things Around 1️⃣ Nail Your Value Proposition: Struggling to stand out? Ensure your product clearly solves a specific problem for your target users. 2️⃣ Engage Early Adopters: Not getting the response you hoped for? Focus on attracting early adopters who are eager to test new solutions. 3️⃣ Leverage Partnerships: Finding it hard to reach your audience? Partner with companies or influencers who already have access to your target market. 4️⃣ Optimize Your Onboarding: Users not sticking around? Make it easy and compelling for users to get started with your product. 5️⃣ Iterate Quickly: Market shifts throwing you off? Gather feedback and refine your product rapidly to stay aligned with user needs. Ready to gain traction with your AI product? Implement these tips and watch your momentum build! #AIProduct #FounderAdvice #TractionTips #ProductStrategy #Entrepreneurship

The creator economy is a $250 billion market and is projected to double in the next 5 years! Whenever I come to India, I meet a lot of creators, shoot a bunch of reels, and host events, and the things I learn are immense. From YouTubers to Instagram influencers, from bloggers to TikTok stars, the creativity and passion I witness here are unmatched. These creators are not just shaping trends but are also driving significant economic growth. Here are a few key takeaways on the creator economy: 1. Authenticity is Key: Audiences crave genuine connections. Creators excel at building authentic relationships with their followers, which drives higher engagement and trust. 2. Innovative Content: The ingenuity in content creation is impressive. From leveraging local culture and traditions to adopting the latest tech trends, creators are always pushing the envelope. 3. Community Engagement: Successful creators are those who actively engage with their communities. They listen, respond, and adapt their content based on feedback, creating a loyal and interactive audience base. 4. Monetization Strategies: The avenues for monetization are expanding. Beyond brand partnerships, creators are exploring merchandise, exclusive content subscriptions, and even launching their own products. 5. Collaborations and Networking: The power of collaboration is immense. By partnering with other creators and brands, individuals can expand their reach and tap into new audience segments. This market is huge. And it's incredible how easy it is to tap into this market and just get started. If you are looking to start any business, creating content and promoting it is the best strategy in 2024. #creatoreconomy #contentcreation #creators

We recently received a comprehensive Go-to-Market strategy from the talented team GroWise, and I must say, we are thoroughly impressed with the depth of their research and understanding of our business. 🌟 The GroWise team's recommendations truly resonate with our goals: 👥 Build a robust Influencer community 🌐 Develop a user-friendly landing page 🤝 Connect with renowned influencers 🏆 Onboard top-tier brands and businesses 📈 Leverage App Store Optimization (ASO) for increased visibility 🚀 Participate in startup events 🔍 Pay attention to SEO These strategies are not just suggestions—they are well-thought-out plans that align perfectly with our vision. We are excited to start implementing these strategies and look forward to seeing the impact they will have. A big thank you to the GroWise team including Sankalp Nag, Sampada G, for your dedication and expertise. Your hard work is deeply appreciated. I also want to extend my gratitude to Masters' Union & Schbang for bringing such brilliant minds together. Your support and guidance have been invaluable. Really excited to work ahead with you all! 🚀 #GoToMarket #BusinessStrategy #InfluencerMarketing #StartupGrowth #CreatorEconomy #GroWise

Building brands, businesses, and bright minds—one step at a time! As an agency owner, I treat every brand as if it were my own. It's this mindset that has fueled the journey of my ventures: 🌟 13 years strong with echoVME—Delivering full-fledged digital marketing services, driven by exceptional client retention and growth. 🌟 Influencer marketing at scale with BuzzFame _—Partnering with 200,000+ influencers and crafting user-generated content that powers impactful campaigns across India. 🌟 Empowering the next generation at Digital Scholar—An institute where bright minds are nurtured, and many of them now fuel the success of my own businesses. This journey hasn’t been easy. It’s taken years of relentless commitment, countless Monday-to-Sunday work weeks, and an unwavering energy to turn these dreams into reality. But every late night and early morning has been worth it. The passion to build, grow, and innovate keeps me going. To all the dreamers, builders, and doers out there: Keep pushing. The climb is tough, but the view is worth it. What fuels your journey?

Imagine being part of a unique network of visionaries, innovators, and leaders who are using AI to solve real-world business challenges. ✨ This 6-month program gives you early access to the latest in AI technology, live Zoom sessions with industry experts, and exclusive insights into breakthroughs that can set you apart in any industry. With personalized mentoring from CEOs and a treasure trove of AI resources, you’ll be equipped to tackle everything from profitability to client satisfaction with ease and confidence. By joining, you’re not just learning AI—you’re joining a movement of empowered professionals dedicated to transforming their businesses for 2024 and beyond. 🔗 Register today: https://lnkd.in/g9htQ7Q4 #AIMastermind #AIinBusiness #FutureOfWork #BusinessTransformation #AIRevolution #AIforCEOs #Entrepreneurs #CEO #Influencers #BusinessLeaders #Innovation #DigitalTransformation #ScaleYourBusiness #Success