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The end-of-year giving season is like the Super Bowl for nonprofits - except instead of touchdowns, we’re scoring donations... and if you’re not leveraging matching gifts, you’re leaving money on the field. Here’s the deal: nearly 30% of donations happen in December, and 10% come in the last three days. Add matching gifts to the mix, and you can double (or triple!) the impact of every donation. Think of it as a holiday BOGO for generosity. Here’s how to get those matches rolling: 1️⃣ Promote matching gifts everywhere. Emails, social posts, direct mail—if it’s a communication, it needs a matching gift mention. Bonus points if you include a QR code. (Yes, they’re still cool.) 2️⃣ Create a standout matching gift page. Make it easy to find, mobile-friendly, and so clear that even Uncle Bob can figure it out during halftime. Pro tip: Include a matching gift database tool so donors can instantly check eligibility. 3️⃣ Use urgency to your advantage. Deadlines are powerful—“Submit your match before Dec. 31!” sounds way better than, “Hey, do this sometime.” 4️⃣ Follow up with unmatched gifts. Remember those donors from earlier in the year? They might not have claimed their match yet. Now’s the perfect time for a friendly nudge. Check out our latest blog from our friends over at Double the Donation for more tips on how to use matching gifts to boost year-end fundraising. ( Link to matching-gift tune-up tips in the comments )

We're gearing up to launch Upsell Pathways at WinRed. This will allow you to customize what a donor sees after they give an initial donation. Here are a few ways you can use this feature 🚀 https://lnkd.in/edMJms9c

🎯 It's crunch time! The last quarter is when most nonprofits raise 30-50% of their annual funds. Here's your roadmap to maximize year-end giving: OCTOBER: Lay the Foundation Audit your donor database - who gave last year but hasn't this year? Draft your year-end appeal letter and email templates Schedule your social media content calendar Set up your online giving forms and test them Train your team on handling incoming donations Begin stewardship calls to major donors NOVEMBER: Build Momentum Launch your year-end campaign early (before Thanksgiving) Send personalized appeals to lapsed donors Create your #GivingTuesday strategy and assets Schedule reminder emails for early December Share impact stories across all channels Host a donor appreciation event DECEMBER: Sprint to Success Week 1: Execute #GivingTuesday campaign Week 2: Send first year-end appeal Week 3: Share matching gift opportunities Dec 26-31: Daily reminders about tax-deductible giving Dec 31: Send final countdown emails (morning, afternoon, evening) Pro Tips: ✨ Segment your appeals by giving history ✨ Make your donation process mobile-friendly ✨ Share specific impact stories and goals ✨ Always include clear calls-to-action! Remember: Your donors want to make a difference. Show them how their gift will create impact, and make it easy for them to give! #Fundraising #NonprofitManagement #YearEnd #GivingTuesday #DonorRelations #Leadership

As the holiday season approaches, we're excited to see our clients unleash their creativity! 🎄 This year, they’ve truly outdone themselves – from personalized gift catalogs that make every donation special, to customized holiday cards for seniors, and festive eCards that spread cheer. We're proud to be a trusted partner, helping bring these meaningful ideas to life. #HolidaySeason #ClientCreativity #PartneringForSuccess #Grateful #InnovativeSolutions #SeasonOfGiving"

Here are some quick facts on Giving Tuesday 2023 to give you a sense of the impact: Total Amount Raised: $3.12 billion was donated by supporters in the U.S. alone, reflecting the power of community-driven giving. Number of Participants: Approximately 34 million people took part in Giving Tuesday this year, showing that global awareness and participation remain strong. Late-Day Donations: Some of the highest engagement came from emails sent after 7:30 p.m., with nonprofits leveraging last-minute pushes and urgency tactics to boost contributions at the end of the day. Top Channels for Donations: Email dominated as a fundraising channel, accounting for 55% of donations from digital campaigns. Social media and digital ads also saw high engagement. Average Gift Amounts: After a rise in 2022, the average gift size saw a slight dip this year but continued the general trend of larger individual contributions compared to earlier years. Read our blog post on the strategies for #GivingTuesday: https://lnkd.in/guaAM2uu

Kudos to anyone doing the Big Give Christmas Challenge this week. Hopefully a sigh of relief now that is live. This campaign is the perfect example of how fundraising is more than just asking for money. It demonstrates the amount of under-the-surface work and effort that goes into fundraising. Most audiences will only see this fortnight of pre- and post-communications, promoting and soliciting the appeal. What they will not see: May - administrative meetings and planning to incorporate this work June - application writing and submission July - marketing prep and solicitation to procure pledges from donors in support of matchfunding. First pledges received August - continue calling for pledges whilst running any Edinburgh Festival-related work September - stewardship and follow-up activities for pledge activity throughout the summer October - prospecting for supporters and gifts for December November - marketing, communications and media planning for December. December - launch the campaign, steward and update donors and audiences, capitalise on any news or events that will help promote the campaign January 2025 - Follow up with all supporters and people who engaged with the campaign. So again kudos. Kudos for the past year. Kudos for all the planning and shouting about the tip of the iceberg, whilst managing and conducting all that goes on under the surface. Well done and I hope it is a smashing success. #fundraising #morethananask #thebiggive

Did you know you can support Doorstep when you shop online? 🛍 Hundreds of retailers give us a percentage of your purchase at no cost to you but of maximum benefit to us. 💝 Whether you're buying something from an Etsy artist, spending big on that next holiday, or even a grocery shop, there's a retailer that can offer us a donation. 🎯 We only have 16 supporters. We want to at least double that figure this summer. Can you help? 📲 Installing the addon on your desktop or phone browser is the easiest way, or download the app and find your retailer before purchasing. 💷 We get a pay-out each month that enhances the work we do in helping young people who are experiencing homelessness, poor housing, or need extra support in their transition to independence. Click the link below and please share in your networks!

As we approach the Holiday season and buying our loved ones pressies, why not take advantage of the Black Friday sales with Cashrewards to plan ahead and take some of the stress of the Holidays off your shoulders! With everyone needing to tighten their belts with cost of living going up, the stretching of your hard earned dollar is even more important - so join Cashrewards today and earn great cashback simply by doing your Holiday shopping. But it's not just about saving money. Did you know that Cashrewards match 1% of all cashback our members withdraw and donate it Starlight Children's Foundation? Together, we can help brighten the lives of sick children. To date, Cashrewards has donated over $2m to Starlight, helping over 50,000 sick children and their families. So for every purchase you make, you are not only earning valuable cashback - keeping your hard earned in your own pocket, but also contributing to this amazing cause. So if you want to get involved, click my link below and you'll also get $20 bonus cashback on your first transaction within 14 days of signing up! No better night than tonight! Myer has a flash sale running currently which you can earn up to 22% cashback as well as taking advantage of up to 40% off! Happy Holidays and Happy Shopping everyone! https://lnkd.in/gmDFYBXw #Cashrewards #SaveMoney #GiveBack #StarlightFoundation

For Every Purchase Today, You Get a FREE Hair Bow AND We’ll Donate a Christmas Box 🎁💖 We call it Meaningful Friday 🥰 This Black Friday (Meaningful Friday!), we’re doing something different at Philly & Friends. Instead of just offering discounts, we’re focused on making a difference. For every purchase made today, we’re not only giving you a FREE hair bow to add some sparkle to your little one’s day, but we’re also donating a Christmas box to a child who would otherwise get no gifts through our Christmas Toy Project in partnership with The Toy Project charity. Here’s how you can make a meaningful impact today: 🟤 Shop Today: Every purchase helps bring joy to your special little one and joy to another child this Christmas season. 🟤 Receive a FREE Hair Bow: It's Philly's signature hair bow and a special thank you for supporting us and being part of this mission. 🟤 Help a Child in Need: Your purchase will help us donate a Christmas box to a child who may not have received a gift otherwise. It’s more than just shopping. It’s about coming together as a community and giving back in a way that truly matters. 🎁💖 If you’ve been looking for meaningful gifts this holiday season, this is your chance to shop with purpose. Let’s make this holiday season unforgettable—for the kids, by the kids, and with all of us. Together, we can make a lasting difference. Click the link to shop now and join the movement! www.phillyandfriends.com Want to shop meaningful? Visit www.phillyandfriends.com #BlackFriday #GivingBack #HolidaySeason #CommunityLove #PhillyAndFriends #InclusivePlay #ToysForGood #MakeADifference #ShopWithPurpose

Evolve Fitness’ 2nd Saturday Food Drive: Where Community Meets Purpose At Evolve, we’ve always believed in the power of community. That’s why our 2nd Saturday Food Drive has become more than just an event—it’s a symbol of our commitment to give back. Inspired by Charleston’s iconic “2nd Sunday” tradition, where locals and businesses come together to support one another, we decided to put our own twist on this beautiful idea. But why the 2nd Saturday? For us, it’s about creating a consistent opportunity to not only work on our physical health but also strengthen the ties that bind us to our community. Our food drive runs from today through Monday, the 16th, with all donations going directly to Our Lady of Sorrows. Whether it’s non-perishable food items, canned goods, or everyday staples, everything we collect helps families in need right here in our neighborhood. We started this initiative because we recognized that health and wellness extend far beyond the gym. Sure, we focus on building strong bodies, but part of that strength comes from knowing we can make an impact on the lives of others. Our members and our team at Evolve are dedicated to “moving with purpose,” and this food drive is one more way we can live that mission. Here’s where you come in: We’re inviting everyone—members, friends, neighbors—to bring a donation to the studio. Together, we can create meaningful change and support our local community. At Evolve, we don’t just train for ourselves. We train to live life without limits—and that means lifting others up along the way. 📅 Don’t miss your chance to participate! Drop your donations off by Monday, 16th. #EvolveMillburn #GiveBack #2ndSaturday #CommunitySupport #MillburnNJ #LifeWithoutLimits #FitnessForAll #WellnessJourney #SouthOrangeNJ #WestOrangeNJ #MaplewoodNJ