Stan Rosenberg’s Post

How Will The Entertainment Strike Impact Advertising, Especially Billboards And #oohmedia ? It could be an opportunity to get crafty and develop new business #bizdev but you have to start prepping now. Watch the whole episode here on YouTube - https://lnkd.in/eNKrfFYK Or check out https://lnkd.in/etK4re4k to find more executive insights like this on the topic of #oohadvertising

Top 5 performance marketing campaigns this week: from King’s Cross’s new summer fashion campaign to Samsung’s creator-led live experiences. Check out our full selection of standout performance marketing campaigns via the link in comments. This week’s top 5:  – Samsung Electronics promotes live music experiences with first creator-led music video for Tate McRae – Unilever's Rexona, CONMEBOL Copa America 2024 and UEFA EURO 2024 ignite fan passion with latest “Bring the Heat” campaign – King’s Cross launches summer multi-channel campaign aimed at attracting tourists – Nespresso UK launches week-long immersive experience at Outernet London to raise awareness for homelessness – Acast promotes news podcasts ahead of the general election across network David Kiwook Moon Ben Clare We Are Social Kathryn Swallow Thiago Jannuzzi Neale Horrigan elvis | creative agency | b corp Chrissy Cullen Related Argent Anna Lundstrom Cemal Ezel OBE Change Please Alex Fuller #performancemarketing #brand #agency #DOOH #brand #socialmedia #paidsocial #paidsearch #advertising #paidmedia #marketing #advertising

"...the real ROI will come from measured bets in a diversified way across multiple areas of entertainment. That’s how you build a differentiated brand and create a deeper, more meaningful relationship with your consumer." This quote from a 2021 Ad Age by Jesse Kirshbaum about the need for a "Chief Entertainment Officer" resonates even more strongly today as brands struggle to capture attention in an increasingly fragmented digital landscape. #ceo #cmo #marketing #business #entertainment #movies #tv #brand #advertising #brandedentertainment https://lnkd.in/ejFC-qVi

MONDAYS MARKETING MINUTE McDonald's Sweden just combined personalization, print-on-demand, and experiential marketing into a clever branded merchandise campaign🍟👕 They turned customer order receipts into real-time printed T-shirts at music festivals, creating memorable, personalized merch moments. Each tee also included a QR code for a future discount, blending physical and digital engagement. Promo tip: Leverage personalization, integrate merch with brand experiences, and make it "phygital" for lasting impact. What are your favorite examples of personalized promo campaigns? #BrandedMerchandise #MarketingInnovation #ExperientialMarketing

🎶 Popular! You’re gonna be popular! 🎶 But seriously, what is the marketing budget for the Universal Studios Hollywood's new Wicked movie? Because it feels like Elphaba herself cast a Defying Gravity-level spell on the advertising world. We’ve been seeing ads for what feels like a year already, and the brand partnerships? Oh, they’re defying all budgets: Nike, Starbucks, Target, Aerie by AEO, Inc., Bombas, Conair LLC, SWAROVSKI, Ulta Beauty, Hilton, Hallmark Cards, Hasbro, Funko, Crocs, Inc., Apple, Amazon… and more.. That's all I've seen. Let’s talk numbers: The average big studio film spends around $100M on marketing. (Barbie spent ~$150M, and The Super Mario Bros. Movie clocked in at $140M.) But Wicked? It’s giving “unlimited budget.. 🎬 Are they testing a new standard for long-lead campaigns? 💡 Is this the power of Broadway nostalgia? 🧹 Or is Universal really about to fly higher than the Land of Oz itself? I can’t recall a film in my lifetime with this level of partnership firepower. So, as a marketer, I’m obsessed. What do you think? Is this genius? Overkill? Or just… really good marketing? Also, let’s take bets on the final marketing spend. (Losers buy Starbucks Wicked-themed drinks for the everyone.) 😉 #MarketingNerd #WickedTheMovie #BrandPartnershipGoals #HowMuchDidThisCost!

🎬 Music Video Drop! 🎵 "Elevate me" - the R&B slow jam that finally shines a spotlight on the oft-forgotten art of elevator advertising. Watch as our smooth operators serenade you floor by floor, proving that advertising love can bloom in the most unexpected places... 🛗❤️ Check out the full album "Out of Home & Into My Heart" everywhere fine music is streamed. Let's take OOH to new heights! 🏙️🎶 #OOH #DOOH #Advertising #OOHNY

WHAT IS THIS MADNESS??? Have you seen the new communication from The Coca-Cola Company and Marvel Entertainment? And I clarify that I don't like the topic of Super Heroes, but this is wonderful madness. What is my analysis? ✅ It is a very Coca Cola communication, so the link and identification of the brand is easy and clear. The staging is wonderful. ✅ It combines the real world and the imaginary world, in a masterful way, capturing Marvel fans, who are many, many. ✅ They are magicians in communicating moments of consumption, and they do it very well, causing the desire to drink a Coca Cola. ✅ Captivates, convinces, envelops, and makes you want to see it again and again, super noticeable. And you liked it? Do you want to develop and define your brand and marketing strategy? #branding #advertisingmarketing #marketing

A few years ago, a big brand cut a huge deal with Taylor Swift. That brand appeared in all her concerts. When that brand’s marketers searched for the impact, they saw poor results. It made no sense. So they dug a bit further. And a bit more. What they found out was pretty simple: It was a great deal, and the impact was huge, every time that brand appeared in concerts. It was just all attributed to Google. These were millions of dollars, but that happens to every marketer who does brand marketing and not just performance. This is why analytics and expertise make a difference. #mobilemarketing

boAt Lifestyle ****'Think Better'*** print ad is a perfect example of 'brand myopia'. boAt managed to win many hearts with its bold, cool advertising in line with its rising brand stature including the Netflix Archies promo, the recent Ranveer Singh Nirvana ad. However, its one thing to be bold and put your best foot forward; quite another to forgot your core strength as an 'affordable' electronics brand and directly challenge the leader known for innovation and best-in-class products!!! It only felt like a lazy creative and actually made the brand look weak. Afterall, in what universe is boAt comparable to Apple, forget about being better???????? Guys, building your own proposition is way more fun and consumer allows a brand way more latitude when there is no direct reference! When trying to piggyback a much stronger player, it often backfires unless done with effortless humour and gumption. Another recent ad by BRITTANIA Jim Jam Pops tried this to its own peril spending precious ad money discussing Oreo ad strategy in a long boring ad. It may serve brands well to pre test and check if you TG smiles - if only the few advertising & marketing guys involved in making the ad get the joke; your money can be better served!! This is a high risk, high reward strategy and the masterpiece of all times was the 'Pepsi -The Unoffcial Sponsor of the World Cup' when Coke became the WC sponsor and Pepsi was left wondering how to salvage the summer. Keep in mind that even though Pepsi was at heart was a challenger brand vs Coke; this creative was not a result of planful strategy but creativity borne out of desperation and more luck than anything! However, it was true to brand inherently and not just a cool tag line and executed perfectly. Do sieve for the same! #advertising #competition #brandpower #creativity. Aman Gupta Malcolm Raphael Arindam Paul Hari Krishnan Delshad Irani Karthik Srinivasan

⚠ MARKETERS BEWARE ⚠ Barbie, Maybelline, Paris Purse Cars. Fake. Fake. Fake. Errrr...not real. "Virtual" Whatever, it's cool as heck ✅ Drives WILD engagement on social ✅ And is a fraction of the cost (money, time, and pain) of doing it for real ✅ BUT...it does set the expectation that you do show up, IRL as a brand. Virtual OOH, Fake OOH, CGI-Generated OOH, 3D Billboards, Marketers Want More Toys Out of the Box! The Great Debate: Real vs Fake OOH https://lnkd.in/eHHv4Q-V