Stanislav Sidorov’s Post

Are Private Labels Pushing Brands Out? Here’s Why It’s Not That Simple. The rise of private labels has been a wake-up call for many brands. With retailers taking more control over pricing, distribution, and even product development, you might think that brands are on the back foot. But the truth is far more complex. In fact, brands are finding new ways to not just compete with private labels, but to thrive alongside them. Private labels are booming because they offer retailers higher margins and more flexibility. They’re often placed in the Good and Better categories, with some even moving into premium Best tiers. So, where does that leave brands? Many see this as a threat, but smart brands see it as an opportunity. This post kicks off a series on how brands can use the Good-Better-Best strategy to complement and even outperform private labels. It’s about fitting into the retailer’s structure in a way that benefits both parties—and the consumer. Why do brands still matter in this dynamic? Despite the price competitiveness of private labels, brands offer trust, quality assurance, and innovation that private labels often struggle to replicate. The key is for brands to adapt and position themselves strategically within the Good-Better-Best framework, working with retailers rather than against them. The Good-Better-Best Framework Explained: Good: Basic, entry-level products. Price-driven but reliable. Better: Mid-range options, offering more features and quality. Best: Premium, high-end products with innovation and exclusivity. The next posts in this series will explore how brands can strategically position themselves in each tier, making sure their products aren’t overshadowed by private labels but instead complement the retailer’s overall offering. We’ll dive deep into: How to thrive in the “Good” category without competing solely on price. Owning the “Better” category with differentiation and unique features. Dominating the “Best” category with premium innovation and consumer trust. Private labels may be growing, but brands still hold the power of brand equity. Let’s explore how you can turn that power into an opportunity. Stay tuned. #BrandStrategy #PrivateLabels #GoodBetterBest #RetailInnovation #ProductPositioning

🚀Thrilled to share that the promotional products industry hit a record high in 2023, with revenues topping $26.1 billion, according to PPAI - Promotional Products Association International. This milestone underscores the enduring appeal and impact of branded merch. At Magellan Promotions, we've not only witnessed this growth firsthand but have exceeded industry standards, outpacing the overall growth rate by sevenfold. Our recipe for success? A blend of industry expertise, top-notch service and innovative solutions. 🌱A standout trend from the 2023 industry report: sustainability is on the rise and we’re seeing a shift towards eco-conscious products. Exciting innovations like repurposed packaging indicate a growing interest for sustainable product offerings. At Magellan, we're committed to staying ahead of these trends, ensuring our clients' campaigns remain relevant and impactful. Let's continue to shape the future of branded merchandise together! #PromoMerch #Sustainability #BrandedMerch

Super excited to share round 2 of the findings from the recent private label pulse study that I completed earlier this year. I had no idea that WSJ would be sharing an article about the growth of private brands with similar timing. Key Takeaways: ➡ Consumer perception of private label has shifted significantly. 💡 Private label is now a major driver of innovation and quality. 🛒 Younger consumers are more likely to be excited about private label. 🎯 Understanding your target audience is crucial for success. Read more and discover how to leverage the power of private label for your business. #privatelabel #retail #newproductinnovation #consumerbehavior #marketing #grocery #storebrands #PLMA

Brands vs. Private Label: A Battle for Consumer Attention 🛒 As private label continues to gain market share — whether through essential products or savory snacks — brands are facing new challenges to capture consumer attention and loyalty. The competition for shelf space is intensifying, and it's crucial for brands to sharpen their strategies and stand out. LPK's recent article dives into this dynamic and offers insights on what brands can do to combat the private-label players. Read the full article here: https://okt.to/sIbiSq 🧀 PS. If the Cheez-it design looks familiar, it's because we did that. You can read the case study here: https://okt.to/ImX9VW

💥 Is a Revolutionary Packaging Redesign Worth the Risk? In 2021, Bahlsen rebranded their Choco Leibniz biscuits with a clean, bold, and modern look—radically different from before. The design community loved it, but sales dropped 11.8% within two years. What went wrong? Did customers reject the new design, or was it just bad timing with inflation driving shoppers to cheaper alternatives? It's a reminder that brands can’t get too far ahead of their customers. I thought of Bahlsen's "failure" when I saw Bionaturae’s redesign last April. As a regular buyer, I almost didn’t recognize the new packaging. My first reaction? Where did Bionaturae go? Oh, there it is in that sharp new green box! The new design feels more appetizing and premium, with streamlined callouts and an eye-catching product window. But the initial confusion had me wondering: Did other loyal customers react the same way? Big packaging changes are risky, but sometimes they’re necessary. If your product has evolved or you need to reconnect with your audience, a bold rebrand might be the answer. Were you involved in this redesign? I’d love to hear how it’s been received. #PackagingDesign #BrandStrategy #Rebranding #MarketingInsights #ConsumerBehavior #BrandIdentity #CreativeProcess #brandora

What is private label and is it the right move for your brands? ▶ Private label products are built to drive increased margins to retailers. ▶ Private label products are often benchmarked by popular high-volume name brand products. ▶ Retailers will often take reduced margins on big name brands to bring folks in the door; private label brands that sit adjacent to these products allow retailers to differentiate themselves from competitors, drive value, enhance margins and build customer loyalty. Traditionally, private label products are associated with store brands like "Kirkland Blanco Tequila", where retailers sell products under their own label. However, in recent years, retailers have evolved their private label strategy to include brands with distinct personalities, stories, and flair. This shift has enabled retailers to not only compete on price, but also on quality and innovation. In today's market, where consumers seek both value and premium options, private label products can be a lucrative source of revenue and growth for both emerging and established spirits companies. By offering private label spirits with compelling stories, you can capture market share and foster brand loyalty among consumers. If you're interested in exploring how private label products can benefit your business and drive growth, we’d love to chat. Schedule some time today to discuss if private label is a good fit for your products. https://lnkd.in/gnMdwpqz #PrivateLabel #BrandGrowth #Innovation #RetailStrategy #SpiritsIndustry

Brands vs. Private Label: A Battle for Consumer Attention As private label continues to gain market share — whether through essential products or savory snacks — brands are facing new challenges to capture consumer attention and loyalty. The competition for shelf space is intensifying, and it's crucial for brands to sharpen their strategies and stand out. LPK's recent article dives into this dynamic and offers insights on what brands can do to combat the private-label players. Read the full article here: https://okt.to/Lo45Hx 🧀 PS. If the Cheez-it design looks familiar, it's because we did that. You can read the case study here: https://okt.to/eNSUH2

Brands vs. Private Label: A Battle for Consumer Attention As private label continues to gain market share — whether through essential products or savory snacks — brands are facing new challenges to capture consumer attention and loyalty. The competition for shelf space is intensifying, and it's crucial for brands to sharpen their strategies and stand out. LPK's recent article dives into this dynamic and offers insights on what brands can do to combat the private-label players. Read the full article here: https://okt.to/PXGN2p 🧀 PS. If the Cheez-it design looks familiar, it's because we did that. You can read the case study here: https://okt.to/EaI2Xo

What's the best private brand product out there? Personally, not surprised by most of these private brands (especially Trader Joe's) showing up as most loved. US shoppers who love a grocer's private-label brand are seven times more loyal to the grocer than those who are reluctant to recommend it. Our survey of 20,000 US consumers uncovers which private-label brands stand out for value and rival national brands on quality and taste. Explore the findings here. https://atbain.co/40L6xVi

Americans' perception of retail private label products stays positive, as indicated by the "2024 Power of Private Brands" report from FMI- The Food Industry Association. Survey respondents highlighted keywords like "good," "great," "quality," "better," "brand," and "value" to describe their view on private label products currently available in the market. According to the report, 55% of the people interviewed in the United States have increased their purchases of private label products in the past year, surpassing the 28% who opted for more national brand products. Thank you Store Brands Link in the comments to access the report. #futureoffood #futureofretail