Stamats’ Post

As the enrollment cliff continues to make its way across higher ed, it has become more crucial than ever to create and follow strategic plans to recruit a new cohort for each semester or term. How can a recruitment team get this done? Consider the concept of buckets. Each segmented audience represents buckets. Each bucket has assigned team players to bring in the segmented audience. What does this look like?  High school seniors are a bucket. Team members working together for this bucket can include recruiters, financial assistance counselor, an application processor, and a member from the MarComm team. This team meets regularly and follows a plan designed to bring in new freshmen. Adult learners are a bucket. Team members may be the same as above with additional subject matter experts such as, an advisor or someone from the registrar's office who can articulate transfer transcripts. Like high school seniors, this team meets regularly to review and improve the recruitment and marketing tactics. Does your marketing and recruitment strategy have buckets? 🐸 Are the right team members involved with a laser focus of bringing in the identified segment? 🔦 Want more great stuff like this? Join my email list https://lnkd.in/gxMAFQaw. Receive a couple emails per month with quick to read tips on higher ed marketing, communications with a whisper of recruitment strategies. 

Need to revolutionize your student recruitment strategy? Check out our conversation with DJ Menifee where we explore the 'enrollment ecosystem'—a dynamic approach that goes beyond traditional enrollment funnel methods. Learn how to adapt to the fluid paths of today’s students and create a nurturing environment that enhances both recruitment and retention. https://lnkd.in/gU3uT-cs

Mystery Shopping for Higher Ed We worked with a community college to revitalize their program pages and general website user experience, with the goal of increasing enrollment. Before we even analyzed a page of content for tone, voice, and calls-to-action, we conducted a series of high-level mystery shopping exercises across the various touch points of the application process. We called the listed phone numbers, emailed the suggested addresses, and clicked the directed buttons on program and campaign pages. Then we waited. 😶 In almost every pathway, we didn’t get the response the college intended. For example, we received generic form letters instead of collateral related to the intended majors we listed in our requests. And in some cases, we didn’t get a return call, text, or email at all. Needless to say, our client was shocked to find these gaps in their meticulously planned process. But as in any business, if you don’t know what’s broken, you can’t fix it. 😜 Need Stamats to perform some mystery shopping on your recruitment flow? Check out our web pages to learn more about our services, https://lnkd.in/gQVVqh3U

🚨New article alert! We’ve seen an upward trend in direct admits for this year’s recruitment cycle coming through Goodkind, and learned a whole lot about what yield campaigns work best. Direct admits need to be approached much differently than traditional leads, and understanding this distinction is critical to influence your strategy. If you’re curious to learn more about how to engage this new cohort, give our newest article a read for a playbook on yielding direct admits. Contact your Goodkind rep if you’d like to book a consultation or have any questions.

🌟 Are you reaching prospective students where they are? During our latest webinar, Allison Turcio, Ed.D. shared valuable strategies for rethinking student recruitment. She emphasized the importance of meeting students where they are—on platforms like YouTube, Instagram, and other digital spaces. The need to diversify recruitment channels is paramount, especially as many institutions still rely heavily on platforms like College Board or Encoura, which can feel risky. By reallocating resources to social media and content creation, schools will better connect with students and create meaningful engagement. How is your institution adapting its approach to reach students? Let’s discuss! 👇 #HigherEd #StudentRecruitment #MarketingInnovation

Do you have enough parents or family members on your higher ed recruitment list? I bet it is safe to say, I bet you don't. The challenge of gathering contact information on parents is a big hill to climb. And yet, including family or parents in the recruitment process increases liklihood of a student matriculating. So how does one find these elusive contacts? 1. Create a campaign within your existing communication flow that asks for family contact information - not the whole fam damily 🙄 but the members who are walking alongside the student looking for next plans. 2. Send a PC to the home. The CTA asks parents personally to sign up and join the communication flow with their student. Include a link or QR code that points to a carefully crafted landing apge that speaks to the parental unit with a quick inquiry form they can submit to join the group. 3. As for the contact information -- like, everywhere! Ask for it at recruitment events. Include it on the inquiry card or digital form recruiters are using. Ask for it when a student signs up to visit campus for a tour. Keep thinking where your touchpoints are and include the ask. 💡 Want more great stuff like this? Join my email list. Receive a couple emails per month with quick to read tips on higher ed marketing, communications with a whisper of recruitment strategies.  https://lnkd.in/gxMAFQaw #higheredmarketing #higheredrecruitment #higheredenrollment

In last week’s session I was able to support my client with crafting a recruitment plan for the program she manages. How do I know it works? Within 1 year enrollment increased in dual enrollment which was a program I previously managed. Though the pass rate dropped from 100% to 85%, it’s still relatively high, but this trend could be a signal that academic support needs to grow alongside enrollment. Intentional planning and scheduling are the keys to success! #APCOACHUP #Leadwithconfidence

Introduction: In the ever-evolving realm of recruitment and enrollment management, strategic intelligence plays a pivotal role. This article delves into the importance of understanding competitive information for universities seeking a robust...

As soon as someone applies to your program, engage with them within 2 minutes. Why is 2 minutes so much better than waiting an hour? Or even waiting just 10 minutes? When an applicant fills out a form on your website, they are at their peak of interest and engagement. They have just taken a significant step by actively reaching out. This moment is crucial. Responding within 2 minutes taps into this peak excitement. It shows the applicant that their interest is valued and reciprocated. Also, being quick to respond is not just good practice… It's a differentiator! Most schools don’t engage this swiftly. Students often wait hours or even days for a reply. So, again, I ask... Is your school doing this? A 2-minute response can be the deciding factor for an applicant choosing your program over others. It also could be the difference between someone not even starting a conversation with your competition. Because they have found all they've needed with you.

Boost your #highered #enrollment funnel yield with data-driven strategies! Learn new strategies for attracting and engaging more students through each phase of their journey. https://hubs.ly/Q02Q6r0y0