Stacy Wright Malone’s Post

Tomorrow is a big day for Pinterest! It's #PinterestPresents – a Global Marketing event of the year to deliver the Pinterest Marketing solutions updates and hear from the executive team, including CEO Bill Ready! What to expect: 1️⃣ Leadership Insights: Gain perspective from Pinterest’s leaders on why it’s a great time to try Pinterest for something new. 2️⃣ New Products: Discover how new consumer and advertising products are driving deeper engagement and more shopping intent. 3️⃣ Advertiser Success: See how advertisers like Nestlé, Ruggable, and JPMorganChase are building smarter campaigns and tapping into the growing Gen Z audience. Excited as I am? 🤗 Learn more and register here: https://lnkd.in/gsJK7G8Q

Just attended Pinterest Presents 2024: The Global Marketing Event of the Year! ✨ One of the most visually stunning, informative, and on-brand webinars I've ever attended! The creative direction from start to finish was so captivating, I couldn’t take my eyes off the screen🎯 Whether you're a CPG, e-commerce, banking, or tech marketer, the message was clear: Pinterest is a full-funnel powerhouse, taking brands from inspiration to action like never before. My biggest highlight? Tracy-Ann Lim, Chief Media Officer at JP Morgan, dropping this gem: "Data turns into insight, insight leads to bigger and better storytelling. And that allows a business to market in a way that's authentic, adds value and helps consumers."💡 #Pinterest #PinterestPresents #Marketing

While other platforms hog the headlines and seem to be in a constant state of controversy/flux, Pinterest is just out there quietly attracting that marketing darling, Gen Z.  Gen Z is now Pinterest’s largest, fastest-growing, and most engaged demo, and this shouldn’t have surprised me after a recent conversation with a professional senior/graduation photographer who said nearly all of her teen subjects are avid Pinterest users. (The parents, she says, are less likely to be familiar.) Most brands don’t tend to think of Pinterest as a top contender for influencer marketing, but that data really shows how valuable this platform can be. It can be SUCH a fun space for creativity – think themed pins around trends/seasonal moments, collaborative boards, step-by-step tutorials, “shop the look” pins, and much more.

Today we had the pleasure of attending the Pinterest Presents 2024 annual conference. Whilst reconfirming its mission to create a positive, feel-good digital space driven by creativity, inclusivity, and inspiration, the Pinterest leadership team shared news of the latest suite of tools available to maximise campaigns' commercial effectiveness on the platform. One of the key announcements was Pinterest Performance+, a comprehensive package designed to enhance advertising efforts. This new suite enables brands to reach their target audiences more effectively by creating personalised ads that align with user preferences and tastes. Additionally, Pinterest has enhanced the Conversion API tool, improving the accuracy of conversion data, and ensuring that advertisers can better measure the impact of their campaigns. And if that wasn't enough, we’re excited to announce that we’ve officially become Pinterest Advertising-certified. We’re dedicated to staying at the forefront of the Pinterest user-centric advertising scene, and we’re here to help you navigate it too. This certification highlights our commitment to understanding and mastering the digital landscape, from planning and designing campaigns to optimising and measuring performance on Pinterest. 📌 If you are looking for a Pinterest strategy, let’s connect and make the most out of Pinterest together. . . #pinterestdds #inspiration #digitalmarketingideas #digitalmarketingtips #digitalmarketingsupport #digitalmarketing #sandforddigital #sandford

Just wrapped up watching #PinterestPresents2024, and I'm buzzing with inspiration! Pinterest continues to break boundaries in innovation, offering brands unique ways to connect with audiences while championing a positive online experience. The event was a masterclass in innovation and values-driven marketing. Can't wait to experiment with the Pinterest Collage feature—such fun, and the bloopers brought so much joy. Ready to integrate these insights into my work for a greater impact. #ImAPinterestGirl #PinterestLover #EcommerceInsights

Discover the Pinterest experts who inspire us. Our curated list features industry leaders with proven strategies and innovative ideas. Learn from the best 📌 #PinterestMarketing #SocialMediaExperts #PinterestGrowth

Feeling stretched managing Pinterest along with all your other responsibilities? Outsourcing your Pinterest marketing might be the solution you need to scale effectively. Here’s why it makes sense: 📌 Reclaim Time for What Matters Most: Focus on the core aspects of your wedding business, while we handle your Pinterest strategy. 📌 Expert-Led Growth: Benefit from proven strategies designed to attract your ideal audience and drive qualified traffic to your site. 📌 Stay Ahead of Trends: Our team stays up-to-date on the latest Pinterest tactics, ensuring your content remains competitive and relevant. 📌 Results-Driven: Expect to see measurable growth in both engagement and visibility. Curious about how this can work for you? Book a free consultation and see how we can help elevate your business visibility through Pinterest. #PinterestMarketing #BusinessGrowth #DelegateWisely #OrganicGrowth #WeddingIndustry

🚀 Is Pinterest poised to become 2025's breakout stock? With AI advancements and a lucrative international market strategy, there's much to consider. From boosting ad targeting capabilities to unlocking valuable markets beyond the U.S., Pinterest seems to be gearing up for substantial growth. Have you thought about how this tech stock might fit into your investment strategy? 📊 Discover insights into potential risks and rewards and uncover strategic moves that could make Pinterest a significant player in your portfolio. 🤔💼 👀 Dive into the full discussion—could it be the next key addition to a diversified portfolio? #Pinterest #InvestmentStrategy #AIInnovation

Pinterest Resonates with Gen Z, Reinventing Social Media Engagement As we witness the transformation of social media platforms, Pinterest stands out by striking a chord with Gen Z, now comprising over 40% of its user base. This shift contributed to Pinterest's impressive first-quarter performance, proving that the platform remains a favorite for those seeking a positive, inspiration-filled online environment. Under CEO Bill Ready's leadership, Pinterest is redefining the social media landscape, moving away from the comparative and competitive nature of other platforms. It offers a place of solace, focusing on fashion inspiration, shopping tie-ins, and a positive user experience that resonates deeply with younger audiences. This refreshing approach is attracting not only users but also meaningful interactions. The success story doesn't end here; Pinterest's strategic moves, including its first "in-person activation" at Coachella, underline its commitment to staying relevant and engaging for its audience. As professionals, we can draw inspiration from Pinterest’s strategy: understanding and adapting to the audience’s evolving preferences can lead to revitalized growth and sustained success. Let’s discuss how other platforms can learn from Pinterest's approach to fostering a healthier online community. What changes would you like to see implemented on other social media sites? #SocialMedia #GenZ #Pinterest #DigitalMarketing #BusinessStrategy

OG Pinterest user here! 🙋🏻♀️ Anyone else dive into the world of Pinterest Predicts? Think of it as the ultimate modern day mood board for marketers. As someone who created mood boards in undergrad to predict trends (and LOVED it), Pinterest’s annual report forecasts future trends based on the platform's extensive data from over 500 million users' searches and pins—fascinating, right?💡 So how can this benefit marketers? Trendsetting 🕶️: With 80% accuracy in trend prediction, marketers can confidently lead conversations by crafting strategies around upcoming trends. Targeted Marketing 🎯: Pinterest's intent-driven users, focused on future planning, offer marketers a prime opportunity to engage consumers when they're most open to new ideas and products. Visual Storytelling 📚: Pinterest Predicts helps marketers understand the narratives behind trends, enabling the creation of timely and resonant campaigns. Creative Inspo 👨🏻🎨: It's an endless well of inspiration for product development, marketing content, and brand direction, keeping offerings fresh and aligned with consumer desires. Well done, Pinterest! Love the quality and creativity of the report as well as the fun data points and actionable insights! #PinterestPredicts #PinterestforMarketing #PinterestAnnualReport