The weekly phrase from Brazil's most valuable brand and the world's most valuable fintech - by David Vélez "How did we do it? By building a product that truly solves complexity and empowers people. By never taking a customer for granted. By being true and authentic. And by having character, integrity, and most importantly, a strong purpose....BECAUSE today, customers don't buy products… they buy culture". Again...: Customers don't buy products...they buy CULTURE! In other words: Culture is the key! If you have been part of a strong culture, you know what David means.. #nubank #fintech #bankinginnovation
PT: Em apenas 11 anos, o Nubank se tornou a marca mais valiosa do Brasil. Uma conquista extraordinária, especialmente considerando o investimento relativamente baixo em marketing comparado a marcas tradicionais com décadas de história. Como alcançamos esse feito? Construindo um produto que simplifica o complexo e empodera as pessoas. Sendo autênticos e transparentes. Agindo com integridade e, acima de tudo, com um propósito forte que transcende o simples ato de vender. Hoje, os clientes não compram produtos... compram cultura.... Obrigado a todos os nossos clientes pela confiança e apoio, que esperamos fortalecer a cada dia. EN: After only 11 years, Nubank is crowned as the most valuable brand in Brazil. This is an incredible achievement, especially considering how little marketing we have done relative to other traditional brands that have been in the market for decades. How did we do it? By building a product that truly solves complexity and empowers people. By never taking a customer for granted. By being true and authentic. And by having character, integrity, and most importantly, a strong purpose. Because today, customers don't buy products… they buy culture.... Thank you to all our customers for your support and trust, which we hope to continue strengthening every single day. https://lnkd.in/dErzKuTX