Head of Value Engineering - International Region @ Certinia, Industry & Value GTM Leader, Startup Advisor, ex-Workday, Oracle, Kearney. MBA from Kellogg. Cricket & F1 enthusiast.
🚀 "Leveraging Value to Elevate Your Decision Maker Conversations" Thank You for having me and engaging in this lively talk Tom Pisello and April Morley - Value Storytelling! It was great to learn & share about how #Value can be your key weapon to optimise both internal & external #GTM motions #4Eeffect #storytelling #valueselling #caseforchange
Customer interactions are the lifeblood of your business. But are you maximizing their potential to drive value and growth? In this episode of Value Coffee Talk, we chat with Sridhar Parameshwaran, Head of Value Engineering at Certinia. Sridhar is a value management guru, and in this conversation, he unveils a powerful framework for elevating customer interactions – the 4Es. Learn about the 4 Es framework and how it can be used to elevate customer conversations, expand deal size, and accelerate the sales cycle. 🔗 Watch the full episode: https://lnkd.in/gqc3Kjsv We are proud to sponsor the Value Coffee Talk podcast. Follow Enterprise Value Collective to stay up to date on the community resources. #GeniusDrive #ValueEnablement #CustomerJourney #ValueSelling #Storytelling #CustomerRelationships
Thank you for sharing your insights with the community Sridhar Parameshwaran! It was a pleasure having you on the podcast.
Founder @ TrinityHawk - Fractional CRO | Sales & GTM Strategy | RevOps
6mo💯! Been talking a lot about this recently. Love the 4E approach!