SPRKR’s Post

The countdown to Black Friday and Cyber Monday is on! 🕒 Even though the biggest shopping days of the year are just around the corner, there’s still time to fine-tune key elements. Whether you’re looking to engage more customers, empower your affiliates, or optimize your campaigns, these last-minute tips can help you maximize results. ☝️ Tip #1: Jazz up your landing and product pages. Ensure your landing pages for Black Friday, Cyber Monday, and holiday sales are tailored to your specific promotions. Make them visually appealing and conversion-focused by optimizing structure, imagery, descriptions, and CTAs. Don’t forget to eliminate potential friction points to streamline the shopping experience. Even minor tweaks can lead to major gains in sales! ☝️ Tip #2: Refresh your affiliate creative assets. Holiday campaigns call for fresh visuals and clear communication. Provide affiliates with updated banners, promo images, and landing page visuals. Share key details like promotion specifics, shipping deadlines, and affiliate promo codes to ensure alignment and drive engagement. Stand out with eye-catching, cohesive branding across all platforms. ☝️ Tip #3: Monitor performance in real-time. Keep a close watch on your analytics during Black Friday and Cyber Monday. Real-time data lets you spot trends, address issues, and pivot strategies on the fly. Agility is key to maximizing success during these high-traffic periods. Stay alert, adapt quickly, and optimize for results. Feeling a tad overwhelmed? 🤔 Drop us a message for tailored support. 🤝 #blackfriday #letsgrow

Running out of time to plan for Black Friday and Cyber Monday? Don’t worry—there’s still a chance to make a big impact. Here are 5 quick strategies to create winning promotions, even at the last minute: 1. Flash Sales: Offer time-sensitive deals like “40% off for 6 hours!” to drive urgency. 2. Social Media Boost: Use Stories, Reels, and live streams to showcase deals and run targeted ads. 3.Urgent Messaging: Add phrases like “Limited Stock!” and countdown timers to emails and your website. 4. Bundle Deals: Create offers like “Buy 2, Get 1 Free” to increase cart value. 5. Reward Loyalty: Give VIPs exclusive discounts or early access to thank repeat customers. Final Tip: Keep things simple! Last-minute strategies don’t need to be complex to succeed—focus on urgency, visibility, and delivering value to your customers. Make this Black Friday and Cyber Monday count! Ready to boost your sales? Let’s make this your most successful holiday season yet! #BullzeyePR #MarketingMagic #YourSuccessOurFocus #MarketingMastery #BrandBoost #DigitalDominance #StrategySculptors #AdVentureTime #ContentCrafting #ElevateYourBrand #Paidadvertising #EmailMarketingCampaigns #Contentcreation #Marketing #DigitalMarketing #BlackFridayDeals #CyberMondaySales #HolidayShopping #FlashSales #ShopNow #LimitedTimeOffer #HolidaySavings #DealsAndSteals #SocialMediaMarketing #LastMinuteTips #RetailSuccess #BundleDeals #ShopSmart #SalesStrategy #HolidayHustle

Over the years we've gone from Black Friday to Black Weekend to Cyber Monday to Cyber Week to Slowember! Black Friday used to be an exciting day for buyers and sellers. But today's marketer has turned it into much more, and for good reason. It is the responsibility of the marketer to capitalise on all instances of a customer's impulse to buy, and that means not letting go of any instance where they can draw a customer to their brand over the competition. So how do we broaden the offer? This could mean offering customers the best deals for last-minute purchases of end-of-December essentials, just in case they missed out during the Black Weekend. The only thing to be sure of is the communication, the message. Is it in line with the brand identity and is it in line with the message that we are putting out there? Can we align it with our values? If so, it is something to think about. Ultimately, the journey from Black Friday to Slowember demonstrates that strategic, values-led marketing can turn seasonal sales into a meaningful opportunity to build trust, loyalty and long-term brand equity. #blackfriday #cybermonday #blackweekend #slowember #cyberweek #blackfriday2024

Black Friday & Cyber Monday are almost here, and it’s time to get ready for the rush. With so much competition, staying prepared can make all the difference. Here are a few ideas to help you stay ahead and keep things running smoothly. First off, think about your ad budget. During this busy week, it’s smart to overestimate how much you’ll spend each day. Traffic & demand can spike, and you don’t want to miss out just because your daily limit wasn’t high enough. Another thing—have a backup payment method ready. Linking a second credit card to your ad account can save you from unnecessary stress if your primary card has any issues. When it comes to campaigns, pre-scheduling is your friend. Submit your ads early and schedule them to go live when the time is right. This avoids delays, and you’ll skip the hassle of paused ads losing their optimization if they go back into the learning phase. Don’t wait until the last minute to tell people about your deals. Start sharing your Black Friday and Cyber Monday offers early, and let customers know they’re the best discounts they’ll get. Use clear, urgent messages—like “This is our best offer of the year”—to encourage them to buy now. Spread the word through ads, emails, and even banners on your site. Shipping is another thing to think about. Delays can happen, especially with so much volume during the holidays. Be upfront about delivery timelines and keep customers informed. For instance, if you’re dealing with carrier issues like postal strikes, let them know about alternative shipping options you’re using. Building trust is key too. Little details, like trust badges or guarantees, can go a long way in reassuring customers. Things like “Free returns” or “Money-back guarantee” can help them feel more confident about buying from you. And don’t forget to target the right audience. Use what you know from past holiday shoppers. Lookalike Audiences based on last year’s customers are a great option, and retargeting your frequent buyers or previous customers can boost sales even more. With these tips, you’ll be in a great position to tackle the chaos of Black Friday and Cyber Monday. It’s all about staying prepared and keeping things as smooth as possible. #Blackfriday #Cybermonday #Ecommerce

🤔🌟How To: Gen Z Marketing for Black Friday & Cyber Monday 2024🤔🌟 Black Friday and Cyber Monday are two of the biggest sales events of the year - Join us as we delve into strategies to capture Gen Z's attention, drive sales, and boost revenue this BFCM season. Here’s what you can expect: 💸 Gen Z’s spending habits: What are they buying this BFCM? 🤔 Attitudes and approaches to BFCM: From Black Friday fatigue to Green Friday. ❓ The impact of the cost-of-living crisis: How to secure Gen Z's spend despite economic challenges. 📈 How to capitalise on Gen Z’s spend: Where and how long to run your BFCM marketing. 🥇 Success stories and case studies: Brands that stood out last year. 🔮 Future insights: Driving repeat purchases post-BFCM. 🗣️ Expert Q&A: Get your questions answered by marketing pros. Sign up here: https://lnkd.in/eMddh8cg #BlackFriday #CyberMonday #GenZ #BFCM #MarketingStrategy #Pion #StudentDiscount #BankHoliday

Get ready for the biggest shopping event of the year! With insight on Gen Z and how they’ll be shopping, this webinar is a must to plan your brands strategy for Cyber Week 2024 🛍️

Thanks to everyone who shared their thoughts! Curious about the most effective Black Friday & Cyber Monday strategies? Here’s an inside look at the approaches top brands are using to stand out: ✨ Going Premium – No Discounts For prestige brands like Chanel and Balenciaga, skipping discounts is key to maintaining their exclusive image. By not offering sales, they avoid training customers to wait for discounts. 💌 VIP Pre-Sale Offers Some brands are getting ahead by offering exclusive pre-sales to loyal customers through CRM. This approach pulls in early conversions and rewards the brand’s most dedicated audience, keeping them engaged before the official sales hit. 🚀 Branded SEM Ads for Flexibility During Black Friday, search volume is sky-high. Branded SEM ads allow brands to respond in real time, highlighting their promotions and featured products with targeted search ads—a tactic that drives visibility and relevance. Each approach has its own unique strengths, and choosing the right one can make a big difference in your holiday performance! Stay tuned for more detailed insights and real-life examples of these strategies in action, we'd love to hear your thoughts in the comments below!

Ah, September. A crisp cool breeze, and… wait, what is that… Black Friday, Cyber Monday, and the holidays looming in the distance?? BFCM means major revenue and major email campaigns for ecommerce brands– if you’re doing it right. It’s typical for brands to see a big cohort of their audience that’s unengaged most of the year but ready to buy during the holidays. So, how do you expand your list while maximizing sales to this group? 1. Start Early: Stress-test and warm up your list in advance so you know which of your dormant subscribers want your BFCM deals and which will send you to spam. 2. Smart Segmentation: Use tools like Winback to identify likley purchasers and safe email addresses and weed out the emails that will hurt your deliverability. What not to do: 1. Push black Friday further and further back in the calendar and destroy your margins in your race to the bottom. 2. Take your typical campaigns and expand the definition of the targetable audience to include very dormant emails with no filtering, testing or segmentation. I know how big this season is for brands but so much of the common strategies are the worst of both worlds. If you’re interested in specific tactics you can use to warm your list in preparation for BFCM comment 🙌🙌 below. ‘Tis already the season my friends.

Actual footage of most marketers before Black Friday, Cyber Monday, or really any major holiday. Mentally gearing up to charge into the battle of slashed prices, throwing everything at "boosting clicks", and hoping the holiday hype shows good quarterly results... But look at the bigger picture: Not every holiday promo is a good idea, ESPECIALLY in B2B! Just because your CEO says: “We should do something for Black Friday” doesn’t mean you should 🙃 Here’s why it can backfire: 1️⃣ You don't want to attract the wrong crowd Discounts pull in people who only care about price. These customers rarely stick around and don’t value what you offer. Hello churn. 2️⃣ Hurting your brand Constant discounts can undermine your perceived value. If you're always on sale, why should customers ever pay full price? 3️⃣ Wrong timing Most B2B customers don’t buy on impulse. They plan, evaluate, and decide over months - not because of a holiday sale. Holiday campaigns are great if they fit your market. If they don’t, it’s better to focus on what really works. PS: Dreamdata invited me to watch their product launch and the premiere of Gladiator II. Now that’s an idea on how you create impact for a B2B audience like me. #CMO

🔔 New Webinar Announcement 🔔 How to Master Gen Z Marketing for Black Friday & Cyber Monday 2024 📅 24th July ⏰ 4:00pm BST Here’s what you can expect: 💸 Gen Z’s spending habits. What’s this generation planning to spend their money on this BFCM and how can we learn from last year? 🤔 Attitudes and approaches to BFCM. From Black Friday fatigue to Green Friday, we’ll be exploring how young people feel about this hotly anticipated sales period in 2024. ❓The impact of the cost-of-living crisis. From high inflation in the US to the cost-of-living crisis in the UK, we’ll be discussing how brands can continue to secure Gen Z’s spend amidst financial uncertainty. 📈 How to capitalize on Gen Z’s spend. Where do Gen Z want to see BFCM marketing and how long should brands be running offers for? We reveal all… 🥇 Success stories and case studies. Diving into the world of Black Friday marketing and dissecting the brands that stood out from the crowd to secure Gen Z’s engagement 🔮 Looking to the future. We share how you can drive repeat purchases following your Black Friday success 🗣️ Q&A with our marketing experts.  Big the brains of the best in the biz. More details to come!  Sign up to secure your spot today. https://lnkd.in/efQVi2nS #BlackFriday #CyberMonday #Webinar