Sports Venue Business’ Post

🏟️ Case Study: How Allianz is Expanding Reach Through the Twickenham Stadium Sponsorship Allianz secured the prestigious naming rights for the iconic Twickenham Stadium, but this partnership will unlock game-changing audience potential beyond rugby fans. Our data analysis reveals: 🏴󠁧󠁢󠁥󠁮󠁧󠁿 43.1% of Allianz's audience follows England Rugby Union 🎶 Twickenham hosts 5+ major concerts per year, expanding reach to 65.8% of their UK target 💼 The venue also regularly hosts B2B conferences, growing the audience to an astounding 73.2% By leveraging comprehensive sponsorship insights, Allianz is poised to connect with consumers in exciting new ways. We demonstrate the power of data-driven decisions to maximise the full potential of venue partnerships, using our proprietary data. Learn more about maximising your venue sponsorships: https://lnkd.in/eG9K-cAj #Sponsorships #VenueSponsorships #Datadriven

Can’t come soon enough. Events matter Events are more than just a moment, they’re powerful engines of economic growth and community pride. They boost the economy, injecting millions into local businesses, from hospitality to retail. They create jobs, providjng work across industries—catering, entertainment, design, transport, and more. They leave a Legacy. Memorable events shape culture and inspire future generations. They provide great profile the the Christchurch Otahtahi brand showcasing our destination and attracting visitors and investment. Enhance community vibes, making us feel better about our city: Events bring people together, creating energy and fostering connections. Events drive progress, unite people, and leave lasting impacts—economically, socially, and culturally. #events #eventprof #development #christchurch #community #development #entertainment #sport #economics #growth #event

Just completed our Sporting Pulse research looking into the motivations and drivers on NRL and AFL club membership. With AFL being the benchmark for success in Australia on successful member programs while being critical for NRL clubs. Any questions or comments on the research please let us know. #NRLmembership #AFLmembership #Latestresearch #fanengagement

The Guinness Women’s Six Nations is heating up, and Fifty’s long-term client, the Red Roses, are leading the charge! 🎟️ Record-breaking Crowd: The Roses’ recent win vs Wales drew a whopping 19,705 fans - smashing the record for a home game outside of Twickenham. What’s more, 44,500 tickets have already been sold to Red Roses v Ireland this weekend and over 50,000 confirmed sold for the match against France at the end of the month. 🏉 Women’s Rugby on the Rise: With surging viewership comes increased participation at grassroots level. Six Nations CEO Tom Harrison claims it’s the “biggest growth engine for rugby,” and we’d have to agree. 🤝 Sponsorship Opportunity Alert: The field of sponsorship for women’s sport is changing, led by Guinness’ unprecedented £15 million per year title partner deal. With investment set to increase, now is a golden opportunity for brands to get involved. 🌹 Importance of Understanding Fans: Last season, Fifty’s bespoke analysis into the Red Roses players uncovered key growth audiences, resulting in record ticket volumes for a 380% ROI! With our dynamic and real-time audience understanding, we expect to see even bigger results for 2024. Curious to know more? Reach out to [email protected]

#Multiclub #ownership should be banned. Period. When groups own clubs on different continents, they can engage in transfers that allow them to play around rules and that gives them an unfair advantage over other clubs m. When groups own clubs that compete in the same competition like in European #competitions, the conflict of interests is worse even with a 30% or a 10% stake and even with a trust. In the case of #Girona, there is common ownership, #Manchestercity 's manager Pep #Guardiola's brother is Girona's chairman, and several players were moved from City to Girona and played an important role in Girona's great performance this year. What would happen if Girona were to face City in next year's Champions League? #governance #sport #business #uefa #football #competition #fairness #competitionpolicy https://lnkd.in/eUY_H5dE

The 2024 edtion of the annual EU Sport Forum will take place on 16 and 17 April 2024 in Liège, Belgium orginised by the European Commission. On the second day, a high-level panel will be held: Dialogue on new perspectives for the European football ecosystem. We have got the the governing body UEFA, the clubs with two organisations European Club Association (ECA) and Union of European Clubs, the leagues with European Leagues, the players with FIFPRO and the fans with Football Supporters Europe.  There is no representative of European football agents' associations among the speakers. As a reminder, in 2023 by far the largest proportion of all club agents were used by clubs in UEFA, which also accounted for the lion's share of global spending on football agents with USD 765.7 million. The event will be streamed online here https://lnkd.in/daubFAFn Looking forward to interesting discussions... #FFAR #sportsbusiness #footballregulation #sportslaw #footballLaw #football #FootballBusiness #footballnews #footballagent #footballbusiness #fifa #uefa #eu #belgium #Liège #eusportforum #eusport #EuropeanCommission

⚽ The third edition of InsightX's Premier League Sponsorship Review is out! 📊 Since the season ended, the team has been hard at work analysing over 700,000 social media mentions around the clubs and their front-of-shirt sponsors and carrying out due diligence analysis on these partners. 📩 Download the full review to see how each club ranked and to read our key insights from the season: https://lnkd.in/gjFtkP2v ❓ Got any questions? Get in touch to go deeper into each club's profile. #SocialMediaListening #SocialMediaAnalysis #DueDiligence #PremierLeague #SportSponsorship

When heading to arbitration with two of your biggest brand partners is the least of the concerns surrounding an event relaunch, time for the rest of us to take a look and see how we can avoid falling into a similar situation. My takeaways (so far) from the shaky start of FIFA's revamped Club World Cup. #sponsorship #sportsmarketing #sportsbusiness

Just completed our Sporting Pulse research looking into the motivations and drivers on NRL and AFL club membership. With AFL being the benchmark for success in Australia on successful member programs while being critical for NRL clubs. Any questions or comments on the research please let me know. #NRLmembership #AFLmembership #Latestresearch #fanengagement

Belfast, don't score an own goal in Euro ’28! ⚽   The people of Northern Ireland will miss out on world class football on their doorstep during Euro ’28, following decision to review the Casement Park plan – making it the only region in the UK and Republic of Ireland left out of hosting the joint bid.   The UK Government announced it would not provide the funds to complete Casement Park in time for Euro ’28, losing the city an estimated £100m to its economy, as the four games Belfast was due to host will be held elsewhere. But is there an alternative? 🤔   Z Property is a team of experienced constructors as well as football fanatics, truly devastated at the loss of Belfast hosting Euro ’28 matches. So, we put our heads together and have come up with a solution: a Modular Stadium. A modular, temporary stadium will take 9 months to build, can be in place over a year before the Euros kick off (required by UEFA) and can be dismantled after the events are complete. Modular stadia have a proven track record of housing sporting tournaments, being used in previous World Cups, the Euros in Portugal and for the World championship athletics in Budapest.   At Z, we have been working with our industry leading partners to make the Belfast Euro ’28 dream a reality, identifying four potential sites in Belfast perfectly placed to bring the city alive with the love of football. This would give Northern Ireland and the Belfast region a real opportunity to fully participate in Euro ‘28, at a fraction of the cost of the proposed Casement additional spend.   The plan is a winner on many fronts: 🏆 The stadium would be urban based, meaning travel infrastructure for tourists and locals alike is already in place. 🏆 Planning permission for a temporary structure would be easier to achieve than for a permanent installation, especially with political will to see the project happen. 🏆 The tight timescales can be met by a modular stadium where a traditional build stadium could not.   Let’s do it. Let’s rise to challenge, Belfast. Let’s show what we our wee country can achieve and share our love of football with the world.   Share this post to show your support to bring the Euros to Belfast! ⚽