Sports Venue Business’ Post

Here's how you can participate in a major international sports event returning to Houston.

American Dream mall focuses on Sports The American Dream mall in East Rutherford, New Jersey, has entered a realm not typically affiliated with malls — the world of sports. With a history of past attendance shortfalls, the 3-million-square-foot Meadowlands megamall has been hosting an array of sports tournaments, watch parties and other events and festivities. These include watch parties, entertainment, giveaways, video games and a soccer turf field for the recent Copa America tournament. The Harlem Globetrotters will be in residence later this summer. They are also developing plans to provide ancillary activities during the 2026 FIFA World Cup, several of whose matches (including the final) will be played across the street at MetLife Stadium. Considering the problems with attendance and consistent naysaying it has experienced - not to mention its location right by a major stadium for both football and (now) soccer - this seems like a logical market for the mall to tap. It may well serve as an inspiration for other mall owners / operators elsewhere. The article mentions the concept has been tried before elsewhere, but typically by stadiums that expand into retail, not the other way round. (This article was written by D. Munoz and was posted by the website affiliated with The Record (a newspaper serving New Jersey's Bergen and Passaic Counties) on July 3, 2024.) #newjersey #bergencounty #americandream #retail #copaamerica #2026worldcup  https://lnkd.in/e9_fxPTU

https://lnkd.in/enyC9As3 Merchandise revenue 4 : Event Income 1 Almost four times as much money was generated from merchandise sales than from live events by the East Midlands' largest live entertainment venue. Here’s the corresponding article that goes with my previous post. Despite declining event attendees and significant wage inflation, the venue used its growing merchandise venture to not just plug the gap but actually make a profit for the first time in years. My takeaway: As many football clubs look to generate additional income from utilizing their stadia as multi-purpose entertainment venues, by putting the right merchandise in the right place, at the right time for the right audience income will grow. Fast. Is your retail footprint in the best shape to take advantage of the willingness of some live event attendees to spend significant money on merchandise on top of their ticket purchase? Contact Mark or Geoff to book your expert led retail store audit and start your journey to find and deliver new revenue generating opportunities and #RaiseYourRetailGame. #FootballFinance #FootballRetail #BeatPSR #ARFF 

One of the most unique activations I’ve attended this year featuring a life size human grabber… Check out my latest interview with Stephanie Herbst below. ⚽️✨ #experientialmarketing #brandactivation #marketingnews

Professional basketball in Japan has traveled a long way since the formation of the B.LEAGUE in 2016, but there’s one hoop still to target. Associate Principal Hokuto Fukushima discusses how if the B.LEAGUE is to achieve its goal of rivalling the NBA and become the world’s second-largest basketball league, it must have arenas across the country that will, not only meet the required capacity for games, but also facilitate that 2-for-1 sporting and entertainment experience so familiar with the north American game. "The business of the B.LEAGUE is in fact a business of entertainment, just as it is sports, and while we will need to design new homes for B.LEAGUE clubs, these homes will be just as much homes for the community – from kids coming to see their heroes to businesses entertaining clients – as they are for the players, becoming 365 days a year entertainment venues," Hokuto says. 🏀 https://bit.ly/3Vc6kXQ #bleague #basketball #arenas

Kansas City Chiefs plan Arrowhead Stadium redevelopment The National Football League (NFL)’s Kansas City Chiefs have unveiled initial concepts for a $800 million reimagination and renovation of Arrowhead Stadium that will move the iconic stadium into the future. The club has consulted with a team of experts from Populous on best-in-class features and concepts that would elevate an already revered venue and unrivalled fan experience to new heights. The team presented renderings and video of proposed repairs, maintenance, renovations and enhancements that would maintain Arrowhead Stadium as the home of the four-time Super Bowl champion Chiefs for decades to come. The revamp would also help Arrowhead double down on its status as an iconic cultural landmark for Kansas City and the entire Midwest region, as well as a destination for sports and entertainment fans from around the world. Chiefs Chairman and CEO Clark Hunt said: "For more than five decades, Arrowhead Stadium has been the home of the Chiefs, and a home for so many of our fans. This is where generations of Chiefs fans fell in love with the game. History has been written here, legends have been born here, and lifelong memories have been made within these walls. The stadium has become part of the fabric of our community. Today we are excited to share our plans to extend the life of Arrowhead for future generations of Chiefs fans." Chiefs President Mark Donovan said: "Today is a major milestone in a very long and complex process that has taken place behind the scenes for more than two years. It is important to recognize the work of our internal team, as well as the team from Populous, who have worked closely on this project from the time that we started reviewing core samples of concrete through today’s announcement. There will continue to be many steps, tweaks and updates as we move forward, but we hope Chiefs fans are excited and encouraged by the significant progress and investment that has been made and will continue to be made going forward." For the full story, go to: https://lnkd.in/ewshDy3x Article written by John Sheehan Anthony Matthies Matthew Kenny Kurt Whitlow Dan Crumb Brandon Hamilton Kimberly Kruse Weston Owen Bruce Miller Sherri Privitera Charlie Brooks adam stover #nfl #chiefs #sportsbiz #sportsindustry #stadia #stadium #stadiums #sportsvenuebusiness #sportsvenuebiz #svblive Sports Venue Business SVB LIVE

The new partnership between Campbell's and Harris Blitzer Sports & Entertainment marks a new approach to #sponsorship from a consumer packaged goods company and raises many questions that are relevant across the #sportsmarketing sector. I explain further in today's TicketManager blog post. #sportsbusiness

Going to a professional sports game can definitely be pricey! But fear not, because it is possible to enjoy the thrill of being in the stadium, ballpark, or arena without breaking the bank. Here’s a list of seven tips for going to a sporting event on a budget:

Transforming Football Stadiums into Multi-Purpose Venues: A Game-Changer for Revenue Growth The evolution of football stadiums into multi-purpose venues is a strategic move that has revolutionized the business model of sports clubs. Two prominent examples of this transformation are Tottenham Hotspur and Real Madrid, whose innovative stadium designs have significantly boosted their revenues. Tottenham Hotspur's Stadium: A Model of Innovation Tottenham Hotspur's state-of-the-art stadium is not just the home of thrilling football matches but also a hub for NFL games, concerts, and other major events. Recently, Spurs even opend an F1 Karting track in the stadium. The unique sliding pitch design allows for a seamless transition between sports, ensuring an optimal experience for all. This versatility has led to a remarkable increase in revenue, with total revenue up by 23% to £444m in 2022 and a further increase to £549.6m in 2023. The club's ability to host diverse events has been a critical factor in securing the stadium's financial future. Real Madrid's Santiago Bernabéu Stadium: A Cultural Icon Reimagined Real Madrid's iconic Santiago Bernabéu Stadium has undergone a significant transformation, now featuring a retractable roof and a pitch removal system to accommodate large-scale events. This modernization has elevated the stadium to a multi-purpose event temple, which is expected to contribute €150 million per annum of additional revenue to the club who has managed to book a revenue of €843m in the 2022-23 season and set at the Top of Deliotte's Money League Table. The club's forward-thinking approach to stadium utilization is setting a new standard for sports venues worldwide. The shift towards multi-purpose stadiums is a testament to the clubs' commitment to innovation and financial sustainability. By diversifying their offerings, Tottenham Hotspur and Real Madrid have not only enhanced the fan experience but also created new revenue streams that bolster their financial prowess in the competitive world of sports. #SportsBusiness #StadiumDesign #Innovation #TottenhamHotspur #RealMadrid #RevenueGrowth

The Bulldogs’ impact isn’t confined to Sydney; our influence stretches nationwide. From Melbourne to Brisbane, Newcastle to Townsville, our brand resonates deeply, as evidenced by our substantial away crowd average. Over the past decade, we've drawn attendances 8.9% higher at opposition venues compared to the NRL average. This means that when the Bulldogs are in town, stadiums are fuller, and rival teams benefit from our significant drawing power. This isn't just a testament to our brand strength—it's a reflection of the passion the Bulldogs evoke. The elevated numbers aren’t merely about support; they’re about the broader brand awareness and the intense emotions we stir across the league. In the 2024 season, our away crowd average soared to the highest in the NRL, with over 25,000 fans packing stadiums whenever we hit the road. This is more than a statistic; it’s a powerful reminder of the Bulldogs’ national reach and the unbreakable connection we have with fans across Australia.